Presentation on theme: "Strategic Planning and Chamber Development"— Presentation transcript:
1 Strategic Planning and Chamber Development Gerard Doyle Chambers of Commerce of Ireland
2 Ingredients for a Good Plan…. Relate to the medium term i.e. 2/4 yearsBe undertaken by key personnel/stakeholdersInclude consultation with the membershipFocus on matters of strategic importanceBe separated from day-to-day workBe realistic, detached and criticalBe reviewed periodically
3 Plan ComponentsSWOT (Strengths, Weaknesses, Opportunities, Threats) AnalysisVisionMissionValuesStrategiesGoals - ObjectivesProgrammes
4 Look Back…Diagnostic How has the Chamber been managed? How has the Chamber been funded?How has the Chamber sought to increase membership or broaden the scope of services?How have productivity/costs moved?
5 Chambers are… Structure led not service led Member led not customer ledInput focused not Output focusedFocused on behaviour – doing things well rather than on results
6 Find out the Cause "What stopped the Chamber from?" "What caused such a result?""Why didn't the Chamber achieve a 25% growth rate?"Go underneath obvious causes…
8 Opportunities/Trends The state of the global and national economy and how local business is competing in the economy.Changes in the marketplace due to economic or social factors.Local economy or social and environmental issuesGovernment laws and regulations.Impact of new technologies.
9 Trends Affecting Chambers Competition from other business organisations, state agenciesChanging Business Structure - ……small business growing - large business declining …..Corporate downsizing.. leading to more home based-electronically based business.
10 Trends Affecting Chambers Business Pressure - Changes in society “people are too busy to go to events any more” “entrepreneurs are under huge pressures”Members More Demanding – want better quality services, at the same price or cheaperService Needs Changing – less information needed, more how to make sense of information
11 Trends Affecting Chambers Direct Commercial benefits – business development services for members are more importantChambers Role no longer clear, financial pressure forcing chambers to adopt new roles and strategiesNeed to innovate or disintegrate [specialization – using new technology]
12 Trends Affecting Chambers We must get closer to the customer - establish branches, contact mechanismsEconomies of scale are important - mergers and greater regionalisation of ChambersEngage with newly diversified partnership and leadership models in the community
13 VisionThe San Diego Chamber of Commerce will be acclaimed as a leader and catalyst in creating value for its members by optimizing their competitive viability in the regional, national and global marketplace.
14 VisionPicture of the organization in 5 years time re its influence, role, size, activities, services, stakeholders, products, structure, staffing etc.Picture-Vision for the Country can help create Vision of the Chamber
15 Vision de Costa RicaAspiramos a una Costa Rica con un crecimiento economico sostenido, equitativo y ambientalmente equilibrado, basado en un entorno nacional competitivo.
16 Mission The role of the Metropolitan Chamber of Commerce in achieving its vision is to:Build and strengthen the business culture through:Advocacy - The Voice of BusinessNetworking - Bringing Business TogetherLeadership - Shaping the Business Environment- Metropolitan Halifax Chamber of Commerce, Nova Scotia, Canada
17 Mision de Camara de Industrias de Costa Rica Somos una organizacion que promueve la competitividad del sector industrial, impulsando a) los cambios que requiere el pais y b) el mejoramiento continuo de las empresas industriales.
18 See Mission ExamplesMission - Vision How To Sheet
19 ValuesSomos una organizacion que representa los intereses legitimos del sector industrial, con:EficaciaObjetividadTransparenciaSeriedadEn sus acciones manteniendo siempre una vision de futuro y las busqueda permanente de la excelencia.
20 Strategies Are broad plans for implementing the mission They are not specific or detailedThe usually relate to stakeholders“Fortalecer la representatividad del sector a traves de alianzas conjuntas con el Gobierno y sus instituciones, organizaciones afines y associaciones sectoriales.”
21 Goals - Objectives Time and Measurement (Result) The Chamber will achieve a 20% increase in membership by the end of 2004.The Chamber will increase its income from member events by 30% by the end of 2003.The Chamber will reduce its operating costs by 10% in 2003.
22 Programmes – Action Plans Implementation plans for the key strategies.These should cover resources, objectives, time-scales, deadlines, budgets and performance targets.
23 9 Benchmarks of a Successful Chamber Broad Based - Concerned with membership and business development and actively engaged in representation activities, but also involved with local economic development, provides education and training, and extensive information management services.Strong financial position -mix of income from members, products, projects and services and access to funds for investment in new projects, and a contingency fund.
24 9 Benchmarks of a Successful Chamber Has all the key businesses in the area in membership.Membership expanding annually.Has a strong local brand image and exercises real influence.Devotes substantial resources to innovation (new services, new ideas for local development).
25 9 Benchmarks of a Successful Chamber Very close to its members and responsive to their needs.Seeks a leadership role in the local community.Well managed with high-grade staff and good people-management.
26 Planning to Plan Planning Team Chairman/President/CEO/Board Member Surveys/Gather dataConsultation/Discussion/FeedbackOne Person responsible
27 Planning to Plan 4 Meetings Planning System Half-Day Board Retreat – Vision. Mission, Values – Appoint Planning TeamDraft Plan/Objectives/Goals/Program PresentedFeedback meetingFinal Board decision Meeting
28 Format of Plan 1) Executive Summary 2) Authorization 3) Chamber Description - Diagnostic4) Mission, Vision and Values Statements5) Strategies6) Goals-Objectives7) Action Plans-Programmes
29 Format of Plan 8) Budget 9) Description of Process Used 10) Monitoring and Evaluation of Plan11) Communication of Plan
30 Critical Success Factors Adequate resources (staff, office, program budget, etc),Partnerships with companies, other organizations, agencies, government,Support from member companies,Commitment of chamber officers/ committee members - (this may imply innovative ways of getting people involved)Realistic targets and review mechanisms
31 ImplementationInvolve those responsible for implementation – Senior Commitment is vitalBe realistic – divide into smaller plansDecide who does what, whenRegular reviewsAppoint one person for implementation
32 Monitoring, Evaluation, Changes Are goals being achieved or not? If they are, then acknowledge, reward and communicate the progress. If not, why?Deviating from Plan It’s OK to deviate from the plan. The plan is only a guideline, not a strict roadmap which must be followed.
33 Changes – Celebration !Changing the Plan Be sure some mechanism is identified for changing the plan, if necessary.Celebration Celebration is as important as accomplishing objectives -- maybe more. Without a sense of closure, acknowledgement and fulfillment from a job well done, the next planning cycle becomes a boring grind.
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