1. Understanding Microsoft Response Point Concepts Telecommunications Industry Terminology & Microsoft Response Point Components Joe Schurman Founder, Executive Director Evangelyze Communications, LLC

2. About the Speaker International Speaker for Microsoft and Nortel Founder of Evangelyze (http://www.evangelyze.net) Director of Advanced VoIP Research and Design Microsoft MVP Published Author and Magazine Columnist Featured TechNet Webcast Speaker

3. Agenda Understanding Telephony Concepts Microsoft Response Point Overview Response Point Manufacturers Demonstration of Features Response Point Benefits Market Feedback Response Point Resources

4. PSTN Understanding Telephony Concepts POTS Plain Old Telephone Service Implemented in the late 1800s. Provides bi-directional, voice communication using analog telephone line. Digital services provided to include voicemail, caller-id, etc. PSTN Public Switched Telephone Network Implemented in the 1970’s Global network of circuit-switch phone telephone network Now digital and includes mobile networks POTS Line (Analog) Digital Analog

5. Understanding Telephony Concepts PBX Private Branch eXchange Implemented in the 1970s. Provided companies with controlled phone service. Extension-based dialing Corporate Voicemail Telco Interfaces FXO – Foreign eXchange Office FXS – Foreign eXchange Station DS0 – Digital Signal (Basic) DS1 – Digital Signal (T1) IP Interface Phone line adapter (PSTN gateway) PSTN ITSP PSTN Dial 9, then…..

6. Understanding Telephony Concepts ITSP Internet Telephony Service Provider Provides connection to PSTN through the Internet Hosted Service that provides SIP Trunk & DIDs (Direct Inward Dialing Numbers) VoIP SIP (Session Initiation Protocol) Video Data Voice IP-PBX Integration Software Applications Phone line adapter (PSTN gateway) PSTN ITSP Internet WiFi DIDs 800-555-5555 425-555-5555

7. Understanding Telephony Concepts QoS Quality of Service Provides dedication to the transmission line to provide call quality. Compress audio to increase bandwidth. QoE Quality of Experience Captures and reports on actual user experience. Internet PSTN QoS G.711 (64K) QoE

8. Understanding Telephony Concepts TLS Transport Layer Security Provides encryption of SIP communication. Certificate-based. MTLS (Mutual TLS) provides SIP Server to SIP Server encryption. Filtering Packet Filtering Firewall Stateful Event Monitor TLS Packet Filter Firewall Internet MTLS Hacker

9. What is Microsoft Response Point? The software that powers advanced phone systems Hardware Components: Base unit Phones PSTN gateway Software Components: Base unit IP PBX software Response Point Administrator Response Point Assistant

10. Components of a RP Phone System HTML-based management console (on a PC in the LAN) for moves, adds, changes and managing system health Client software on a client PC for Outlook contact integration, on-screen incoming call notifications and easy access to forwarding rules or personal preferences No separate software charges; customers can use as many features or add as many phones as they like Response Point IP PBX software running on Windows XP Embedded Steady-state storage for optimum hardware reliability Built-in voicemail VoIP gateway 4 or 8 port base configuration Easy expandable in any line increment No additional software or port licensing fees SIP endpoints connected to wired LAN Response Point button enables one-touch voice commands Auto discovery and configuration

11. Response Point Base Unit Phone line adapter (PSTN gateway) Windows XPe + SIP/RTP + VoIP Gateway SIP phones PCs running Personal Center software VoIP server Broadband modem Response Point Architecture (1) Local Area Network PC running Management Center software PSTN (analog phone service) Internet Router PSTN/Broadband Service

12. Response Point Base Unit Windows XPe + SIP/RTP + VoIP Gateway SIP phones PCs running Personal Center software SIP, e.g. BroadWorks Server Switch / Hub (managed by ITSP) Response Point Architecture (2) Local Area Network PC running Management Center software PSTN (analog phone service) Internet Converged Voice/Data Service (PSTN Replacement)

13. Response Point OEMs #1 in small business networking A complete system with 5 phones costs $1700-$2499. Each additional phone will cost $139 #1 in Notebook computing (manufactures 1/3 of all laptops worldwide) A complete system with 4 phones costs $2200-$2499. Each additional phone costs $159 Leading high-quality cordless phone and a key phone manufacturer in the US (Launching RP in Summer ‘08) #1 PBX/phone provider in Europe

14. Demonstration

15. Response Point Delivers Value for the Business Consistent Communication Auto-Attendant Prioritized Communication Call Filtering Extensibility Add phones, move phones easily Flexibility Speech Recognition Leverages IT Investments Small Business Server, Outlook, Business Contact Manager

16. What the Market is Saying Excuse the ebullient praise here but RP is awesome The best voice-recognition software we’ve ever developed… a major breakthrough–Bill Gates Microsoft has hit the sweet spot for small businesses I liked RP very much for small businesses… Hardware installation is amazingly simple, especially when compared with something like the Avaya/Netgear VoIP bundle. Microsoft's VOIP system for SMBs boasts a few glitzy next- generation features that make the system incredibly easy to use, and comes in an appliance form factor a snap to deploy

17. Typical Revenue Model For Partners* * Survey from July 2008. Based on survey sent to 36 MSFT Response Point VARs in USA and Canada. ** On average, VARs that sell IP PBXs uncover $0.80 of additional networking and computing sales opportunities for every $1 in IP PBX revenue they generate (AMI Research)

18. Response Point Resources Evangelyze Communications www.evangelyze.net Microsoft Response Point www.microsoft.com/responsepoint Microsoft Response Point Blog http://blogs.technet.com/rp/

19. Thank You