Presentation is loading. Please wait.

Presentation is loading. Please wait.

Simplifying Customer Engagement

Similar presentations


Presentation on theme: "Simplifying Customer Engagement"— Presentation transcript:

1 Simplifying Customer Engagement
Mobile Data Sponsorship as a Catalyst for Customer Engagement

2 Mobile Data Sponsorship Overview
Disrupting the Mobile Data Value Chain MOBILE DATA SPONSORSHIP VALUE CHAIN Low cost access to data services and premium content New revenue streams and higher network utilization Increased brand visibility, offer uptake and profitability SERVICE PROVIDERS ENTERPRISES CUSTOMERS Data sponsorship enables enterprises to give customers free access to specific content on their devices

3 Mobile Data Sponsorship
Business Drivers Customers expect ubiquitous and real-time engagements Mobile devices are key enablers of customer engagement Mobile data spend inhibits customer engagement strategies Enterprises flexibly sponsor mobile data spend to drive customer engagement

4 How Mobile Data Sponsorship Works
CONTENT PROVIDER COMMERCIAL PARTNERSHIP AGREEMENT IT TOLL FREE DATA AUTHORIZED MOBOLE CUSTOMER ENJOYS FREE CONTENT USAGE REPORTED B CHARGES REVERSED C PERSONALIZED EXPERIENCE OFFERED TO MOBILE CUSTOMER TARGET CUSTOMER CONTENT PROVIDER TARGET CUSTOMER DATA TAGGED AS SPONSORED A

5 Key Verticals Customer Engagement Video Advertising
Freemium/ Audience B2B2E IOT/Employee Principle Free-streaming video ads to increase the engagement rate Offer free connectivity to Mobile App Differentiation- Loyalty Globally increasing the usage of Mobile Apps and the number of freemium users Differentiation- Loyalty Offer free connectivity of business applications for employees using their own device My employees can manage IOT services directly with their own smartphone and send information in real time in the cloud KPIs Engagement rate (Nbr views, duration) Incremental nbr of users. Incremental nbr of visits to the applications Incremental nbr of users Incremental nbr of transactions within Mobile App Nbr of employees and nbr of transactions Number of employees and number of transactions PVP To increase the number of users watching the movies trailers, the video-clips and then the advertising to the end To enrich your relationship with your customers To develop the self care via your mobile channel To enrich your relationship with your customers Companies could sponsor business usage (business app, Intranet, Mail …) Companies developing IOT services could propose these new solutions integrating service & data Customer Engagement BECOMING PART OF CUSTOMERS’ LIFESTYLE IMPROVING NPS SCORES ACCELERATING MOBILE CHANNEL USAGE INCREASING COMPETITIVE DIFFERENTIATIO N GROWING CUSTOMER LOYALTY GROWING CUSTOMER- BASE ACCELERATING APPLICATION USAGE

6 MOBILE DATA SPONSORSHIP
Catalyst Partner COMPTEL ONLINE CHARGING POLICY MANAGEMENT BALANCE MANAGEMENT MEDIATION DATA ANALYTICS COMPTEL.COM DATAMI DATA SPONSORSHIP CAMPAIGNS SPONSORED DATA SESSION MANAGEMENT INTEGRATION TO MOBILE NETWORKS DATAMI.COM SALESFORCE CUSTOMER ENGAGEMENT DATA SPONSORSHIP ENABLEMENT PLATFORM INTEGRATION APIS SALESFORCE.COM CLOUDSENSE E-COMMERCE CPQ CUSTOMER ORDER MANAGEMENT CLOUDSENSE.COM SIGMA SYSTEMS ENTERPRISE PRODUCT CATALOG ORDER MANAGEMENT SIGMA-SYSTEMS.COM ORANGE GLOBAL COMMUNICATIONS SERVICE PROVIDER PROVIDING INNOVATIVE SOLUTIONS TO CONSUMERS, ENTERPRISES AND PARTNERS ORANGE.COM CATALYST PARNERS MOBILE DATA SPONSORSHIP

7 Orange Our Group provides services for residential customers in 28 countries and for business customers in 220 countries and territories. Orange: Over 263 million customers worldwide and employees * figures updated 31st December 40,2 Bn € revenues 2,7 Md€ net profit Our strategy: Essential 2020. A digital, efficient and responsible company

8 Sources: (1) IDC (2) Gartner
Salesforce #1 WW IN SaaS Cloud Software 1 #1 WW CRM 2 #1 WW in Cloud App Platform 1 #1 WW SFA 2 #1 Customer Service & Support 1 PARTNERS SALESFORCE CUSTOMERS Salesforce leads the industry in Market Share across many segments, including CRM, Cloud Software, Customer Service Software, and more. Founded in 1999 HQ in San Francisco Employees 19.8K  Revenues USD 6.67 B in FY2016 Installs 3.2M+ Partners 3.1k+ Sources: (1) IDC (2) Gartner

9 40+ 75 $150 Sigma Systems Sigma Catalog Sigma CPQ
Billion of Products Defined Communications, Media & High Tech Customers Countries Fastest route to create, sell and deliver new digital products. Sigma Catalog Sigma CPQ Sigma Order Management Sigma Provisioning

10 Mobile Data for Everyone
DataMi Mobile Data for Everyone What we Offer. A mobile marketing cloud platform that enables mobile operators to scale its digital services with premium data solutions, and offering brands and advertisers premium marketing solutions. Mobile Operators Brands Consumers Accelerate and scale up digital services, offering brands improved targeting with new ways to find consumers Extreme engagement with mobile marketing solutions, to reach new levels of app downloads, DAU, in-app purchases, video views + More data for the mobile consumer = better access to apps, staying connected to friends and family, building loyalty and a big appetite for data Who benefits. 1 Billion + Subscriber Reach Sponsored Data Data Rewards Mobile Advertising 10+ Tier1 operators Active in 6 continents Expanding partner network apps, websites, video + more. Popular with mCommerce App providers easily integrate data rewards into their app Increased network-aware targeting and ROI Solutions.

11 CloudSense

12 EVERY DAY… Comptel …refining 20% of world’s mobile usage data
…perfecting digital moments …helping our customers to serve 2 billion end-customers …making data charging & customer engagement more agile. 12

13 Solution: Mobile Data Sponsorship for Customer Engagements

14 Mobile Data Sponsorship
Introducing a Disruptive Business Model for Enterprises B2E Business Model ENTERPRISES ENGAGING WITH EMPLOYEES IN A NEW WAY Field Service Communities Internal Activities Customer Support Other Innovations Enterprise Sponsoring employee activities to ensure consistent and ubiquitous experience Increase collaborations E2E and E2C Increase productivity Platform of Engagement Charging Offers Sponsorship Orders Personalization Customer Experience Innovation Ecosystem Partners Self Service Consumers Field Service Social Web Mobile Communities Retail Call Center Business Receivables Fulfillment Financials Billing Revenue Assurance Supply Chain Business Support Systems

15 Mobile Data Sponsorship
Introducing a Disruptive Business Model for Enterprises B2CBusiness Model ENTERPRISES ENGAGING WITH CUSTOMERS IN A NEW WAY Proactively push relevant offers, campaigns and promotions to targeted customers Remove inhibition from spending mobile data Engage with customers on their favorite channel: the mobile device Innovate and personalize engagements Enterprise Sharing Entertainment Knowledge Social OTT Support Offers Promos IoT Apps Cloud Ads Platform of Engagement Partners Self Service Service Communities Sales Call Center Promotion Notifications Content Apps Receivables Fulfillment Financials Billing Revenue Assurance Supply Chain Business Support Systems Innovation Ecosystem Mobile Data Sponsorship Copyright © 2016 Salesforce. All rights Reserved.

16 Mobile Data Sponsorship
Introducing a Disruptive Business Models Brokerage Business Model Operator B Operator C Operator A Enterprise End-to-End Sponsorship Service Management New or exiting entrants Enabling a new value chain Platform of Engagement Partners Self Service Service Communities Sales Call Center Promotion Notifications Content Apps Receivables Fulfillment Financials Billing Revenue Assurance Supply Chain Business Support Systems Innovation Ecosystem Mobile Data Sponsorship Copyright © 2016 Salesforce. All rights Reserved.

17 B2C Mobile Data Sponsorship
Introducing a Disruptive Business Models Commercial Results: Sponsoring App/Web Content Boosting Customer Activities Non-Sponsored Sponsored 1.6x Increase Click-thru Rate Video Completion Rate 1.5x 2.0x Message Opened Significant increase in customer activities Regional differences but data trends always increase Sponsored data user messaging is critical to uptake SE Asia Non-Sponsored Sponsored 7.5x Increase Click-thru Rate Data Consumed 6.0x Africa

18 Solution Architecture Overview
Multi-side Business Models COMPTEL DATAMI OFFERS SIGMA PROVISION SALESFORCE CUSTOMER ENAGEMENT PLATFORM CLOUDSENSE B2B ORDER CAPTURE B2C SPONSORED DATA OFFERS SPONSORED DATA USAGE Enterprises Customers WHOLESALE OFFERS RETAIL OFFERS B/OSS MOBILE OPERATORS

19 Solution Architecture Overview: Sponsored Data Usage
Usage Flow Mobile operators sell wholesale data packages to enterprise customers Enterprises use data to sponsor engagements (orders, care, promotions etc.) with customers Customers do not pay for data used to engage with the enterprise Sponsored data sessions tagged, measured and sent to operators Customers Enterprises Usage Aggregation Operator A Operator B Operator C

20 Use Cases

21 Use Case 1: Enterprise-internal Sponsorship
B2E Mobile Data Sponsorship Use Case 1: Business to employee mobile data sponsorship Data Spend Salesforce Clouds Users: Enterprise Salesforce users Scenario: All mobile interactions with Salesforce Clouds are sponsored by the Enterprise User are do not spend personal data on Salesforce activities for business using mobile devices Activities include: sales, customer service, case resolutions, engagements (e.g., video chat, screen sharing, co-browsing etc.) Marketing Sales Service Analytics Community Apps IoT Business Consumers M2M Enterprise Operator A Operator B

22 Mobile Data Sponsorship Solution
B2E Process Flow (Using Salesforce) Marketing Service Sales Analytics Community Retrieve Sponsorship Campaign Details Employees Profile Exists Devices Initiate Activity Complete Activity Send Data Usage Record to Customer’s Mobile Service Provider Charge Enterprise for Data Usage Event Launch Mobile App Yes Track Data Usage No Salesforce 1 Customer Responsible for Data Usage Generate Sponsorship Event Record Customer Activity Record Customer Interaction with Mobile App Embedded Function within Mobile App Mobile Service Provider Actions

23 Use Case 2: Sponsoring Special Engagements
B2E + B2C Engagements with Salesforce Business Consumers M2M Use Case 2: Enterprise Applications Usage Applications Salesforce Clouds Users: Customers Scenario: All mobile interactions with Salesforce Clouds by customers are sponsored by the Enterprise Customers do not spend personal data on Salesforce activities using mobile devices Activities include: sales, customer service, case resolutions, engagements (e.g., video chat, screen sharing, co-browsing etc.) Operator C Operator D Operator C Operator D Marketing Sales Service Analytics Community Apps IoT Enterprise Operator A Operator B

24 Mobile Data Sponsorship Solution
B2E + B2C Process Flow (Engagement with Salesforce) Enterprise Mobile App Marketing Service Sales Analytics Community Customers Initiate Activity Complete Activity Yes No Send Data Usage Record to Customer’s Mobile Service Provider Profile Exists Charge Enterprise for Data Usage Event Generate Sponsorship Event Record Customer Responsible for Data Usage Customer Activity Record Retrieve Sponsorship Campaign Details Track Data Usage Devices Launch Mobile App Employees Salesforce 1 Marketing Service Sales Analytics Community

25 Use Case 3: Sponsoring ANY Engagement
Engagements, Promotions & Marketing Business Consumers Use Case 3: Engagements, Promotions & Marketing Applications Offers, Content, MMS, Notifications etc. Users: Customers Scenarios: Promotional video (e.g., movie preview) Try-before-you-buy Content subscription High-touch sales process support Gifts Surveys Notifications Operator C Operator D Operator C Operator D Partners Self Service Service Communities Sales Call Center Promotion Notifications Content Apps Enterprise Operator A Operator B

26 Mobile Data Sponsorship Solution
B2E + B2C General Process Flow Support Content Ads Offers Sales Enterprise Mobile App Marketing Service Sales Analytics Community Customers Initiate Activity Complete Activity Yes No Send Data Usage Record to Customer’s Mobile Service Provider Profile Exists Charge Enterprise for Data Usage Event Generate Sponsorship Event Record Customer Responsible for Data Usage Customer Activity Record Retrieve Sponsorship Campaign Details Track Data Usage Devices Launch Mobile App Employees Salesforce 1 Marketing Service Sales Analytics Community

27 Mobile Data Sponsorship
Summary Customers expect ubiquitous and real- time engagements Mobile devices are key enablers of customer engagement Mobile data spend inhibits customer engagement strategies Enterprises flexibly sponsor mobile data spend to drive customer engagement

28 Process Flows Appendix

29 Product Configuration Sponsorship Campaigns
Process Flow OFFER DESIGN OFFER PRESENTATION ORDER CAPTURE DATA SPONSORSHIP CAMPAIGNS SPONSORED DATA USAGE SIGMA Commercial Offers Consumer Data Offers Enterprise Data Sponsorship Offers Data Sponsorship Offers CLOUDSENSE Product Configuration Product Catalog Sync B2B Product Configuration Eligibility, Compatibility Commercial Offers Mobile E-Commerce (B2C) CPQ (B2B) Order Management Mobile E-Commerce (B2C) CPQ (B2B) Provisioning Sales & Marketing Product Configuration Allocation of data to various sponsorship campaigns COMPTEL Tariff Plans Usage Rate Plans Product Catalog Sync Order Management Customer provisioning Enterprise provisioning Charging Usage Event Collection Charging & Adjustments Balance Management Usage Analytics DATAMI Sponsorship Campaigns Campaign Definition Product Catalog Sync Order Management Customer provisioning Enterprise provisioning Enterprise Campaigns Campaign Definition Usage Event Usage Event Generation SALESFORCE Sales & Marketing Campaign Definition Commercial Offers Salesforce 1 (B2B) Mobile Self-care Order Management Salesforce 1 (B2B) Mobile Self-care Sales & Marketing Campaign Definition Customer Care Salesforce 1 (B2B) Mobile Self-care

30 Actors MOBILE CARRIERS ENTERPRISE CONSUMERS
Provide mobile services (data, voice, VAS etc.) to enterprise and retail customers Sells wholesale data packages to enterprise customers for specific customer engagements Provides business services (entertainment, financial services, M2M etc.) to consumers Purchases wholesale data from CSPs to sponsor specific engagements with consumers Subscribes to mobile services (voice, data, VAS, etc.) from CSPs Enjoys services, premium content and engagements with enterprises without using personal subscription data

31 Enterprise Apps SALESFORCE SIGMA CLOUDSENSE COMPTEL DATAMI
MARKETING SALES SERVICE COMMUNITY ANALYTICS CLOUDS USER/CUSTOMER EXPERIENCE BUSINESS FUNCTIONS PLATFROM CLOUD INFRASTRUCTURE SALESFORCE 1 MOBILE APP AGENT DESKTOP SERVICE CONSOLE ENTERPRISE PRODUCT CATALOG COMMERCIAL OFFER DESIGN & PUBLISHING (Exposed in SFDC) ECOMMERCE CPQ CHARGING SETTLEMENTS INTELLIGENT DATA MEDIATION ORDER MANAGEMENT SPONSORSHIP CAMPAIGNS DESIGN AND MANAGEMENT SPONSORED DATA EVENTS MANAGEMENT EMBEDED SDK NOTIFICATIONS USAGE EVENST

32 Design and Configuration
Customer Apps MOBILE CARRIERS ENTERPRISE CONSUMER ENTERPRISE SPONSORED DATA OFFERS Mobile eCommerce Device Purchase Mobile Plan Subscription Self-care Web/ Mobile eCommerce Mobile Plan Subscription Self-care Web Mobile CloudSense CPQ Mobile App Sponsorship Campaign Design and Configuration Sponsored Data Events Enterprise Activities DataMi App + SDK Salesforce 1 DataMi Portal Not In Scope

33 Offers MOBILE CARRIERS ENTERPRISE * * Optional Demo Feature
ENTERPRISE OFFERS RETAIL OFFERS Devices Make Model Color Storage Accessories Data 2/5/10 GB Unlimited Text Voice Unlimited VAS Content OTT Device Purchase Fee Subscription Bundles Monthly Subscription Fee Included Data, Voice & Text Data Overage Charges Wholesale Data Subscription Bundles Included Data 5/10/50 TB * * Optional Demo Feature ENTERPRISE SPONSORED DATA OFFERS Campaigns Try Before You Buy Promotions Ads Services OTT M2M Customer Care Content VOD Premium Content Other

34 Consumer Offer Configuration
COMPTEL SIGMA SALESFORCE CLOUDSENSE MRC NRC Quotas Step 1 A Consumer Offer Packages Product Catalog B-B Step 2 C-B Compatibility Eligibility Bundling Discounts Step 3

35 Enterprise Offer Configuration
COMPTEL SIGMA SALESFORCE CLOUDSENSE MRC NRC Quotas Step 1 A Consumer Offer Packages Product Catalog B-B Step 2 C-B Compatibility Eligibility Bundling Discounts Step 3

36 Sponsorship Offer Configuration (EPC-Driven)
COMPTEL DataMi SALESFORCE Sponsored Data Tariff Plans Manual Coordination of Usage Rate Plans for the Purpose of the Demo Step 1 Sponsored Data Offers Step 2 Product Catalog Step 3

37 Sponsorship Offer Configuration (EPC-Driven)
COMPTEL DataMi SALESFORCE SIGMA NOT IN SCOPE FOR PHASE 1 Sponsored Data Tariff Plans Sponsored Data Offers Step 1 Sponsored Data Offers Step 2 Product Catalog Step 3

38 Ordering Process Summary
MOBILE CARRIERS ENTERPRISE CONSUMERS Purchased Bundles Consumer Retail Offers Step 1 Enterprise Wholesale Data Offers Purchased Packages Step 2 Sponsored Data Usage Sponsored Data Offers Step 3

39 Consumer Ordering Flow
SALESFORCE CLOUDSENSE COMPTEL Consumer eCommerce Mobile App Order Capture Step 1 Order Management Create Customer B A Step 2 Notification C B’ Step 3

40 Enterprise Ordering Flow
SALESFORCE CLOUDSENSE COMPTEL Order Capture CloudSense Desktop App And/or App on a Tablet Step 1 A Order Management Create Customer Step 2 B Notification C Step 3

41 Consumer Usage Activities
CUSTOMER DATAMI COMPTEL SALESFORCE Uses App Content Support Etc. Usage Validated & Recorded E Step 1 A Validation Fails Notifies Customer Retrieves Events Charges Settles Step 2 B D Queries Usage Records Step 3 C

42 Enterprise Usage Activities
DATAMI COMPTEL SALESFORCE Uses App Salesforce 1 Or Desktop Queries Usage Records Step 1 A Sponsorship Event Records Retrieve Event Records C Step 2 B Step 3

43 Offers

44 Actors MOBILE CARRIERS ENTERPRISE CONSUMERS
Provide mobile services (data, voice, VAS etc.) to enterprise and retail customers Sells wholesale data packages to enterprise customers for specific customer engagements Provides business services (entertainment, financial services, M2M etc.) to consumers Purchases wholesale data from CSPs to sponsor specific engagements with consumers Subscribes to mobile services (voice, data, VAS, etc.) from CSPs Enjoys services, premium content and engagements with enterprises without using personal subscription data

45 Sponsored Data Catalyst
Enterprise Data Offers Mobile Operators OFFERS Customer Offer Mobile Operators Selling Wholesale Data Packages to Enterprises for Data Sponsorship DTAG Orange O2 AT&T Brokerage Model Single eCommerce / CPQ platform selling packages for multiple operators AT&T 1 TB/5 TB/10 TB/50 TB / 100 TB packages 5000.-/ / / / /Mo O2 ORANGE DTAG Enterprise Sponsored Data Offers

46 Sponsored Data Catalyst
Consumer Mobile Communications Offers DEVICES OFFERS Options & Accessories iPHONE 6 6S 6S Plus TABLETS iPad Pro iPad Galaxy Tab SAMSUNG Galaxy S7 G S7 Edge GJ1 COLOR Gold Silver While Black STORAGE 32GB 64GB 128GB 16GB 64GG PRICE 599.- 699.- 799.- 499.- 159.- 999.- PREPAID BUNDLES 400 Min/4GB 50.00 Top-up 100 Min / 1GB 15.00 POSTPAID BUNDLES 5GB/Unlimited Voice & Text 50.00 Data Overage 0.25/MB SERVICES Video (OTT) /Mo Content (Games, Apps, Music, Movies) 30.-/Mo SERVICES OPTIONS Facebook Package 6.-/Mo QoS 10 Mbs for Video Service 10.-/Mo EXTRAS DISCOUNTS 25% discount on video service 10% discount on content service 20% discount on select extras Cases SD Card Earphone – 50.- Data Dongle 60.- Consumer Prepaid Postpaid SHARING Same as Postpaid bundle 0.00 First Line nd Lines 10.00 Additional Lines CONTRACT Term 2 years Device Credit 250.00 Early Termination 350.00 Add 0.00 for 16 GB Add for 32 GB Add /128 GB Core Services: Data, Voice & Text Customers may add on services, options accessories and discounts

47 Mobile Data Sponsorship Solution
A complete plugin into the communications wholesale business architecture Customers Enterprise Communications Service Provider v Voice Data TV Internet Consumer Enterprise Prepaid Postpaid Partners VAS1…VASn PSTN Internet MSC SGSN GGSN/PDN 3G MME PGW LTE SGW TV FIXED INTERNET IMS Business & Operations Support Systems Policy Mediation OCS OFCS Billing Settlement Order Management Catalog Customer Engagement Enterprise API Enterprise Mobile App Mobile Data Sponsorship Event Transaction Records Mobile Data Sponsorship Management Data Sponsorship Mobile App Plug-in One-time Customization Design-time Configuration Mobile Data Sponsorship Application SDK Mobile Data Sponsorship Campaign Manager

48 Mobile Data Sponsorship Solution
Sponsored Data Usage Process Flow Devices Launch Mobile App Yes No Initiate Activity Complete Activity Send Data Usage Record to Customer’s Mobile Service Provider Profile Exists Users Charge Enterprise for Data Usage Event Track Data Usage Retrieve Sponsorship Campaign Details Generate Sponsorship Event Record Customer Responsible for Data Usage Customer Activity Record

49 Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

50


Download ppt "Simplifying Customer Engagement"

Similar presentations


Ads by Google