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Engaging Youth in Your Community. Start Recruiting Early & Often 1.Build awareness 2.Get to future members early 3.Get on their radar 4.Be in more than.

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Presentation on theme: "Engaging Youth in Your Community. Start Recruiting Early & Often 1.Build awareness 2.Get to future members early 3.Get on their radar 4.Be in more than."— Presentation transcript:

1 Engaging Youth in Your Community

2 Start Recruiting Early & Often 1.Build awareness 2.Get to future members early 3.Get on their radar 4.Be in more than one place 5.Gear your message toward your audience 6.Promote diverse opportunities Contact your DMD, NMC or Kin HQ for additional information, resources, ideas and tips!

3 1. Build awareness Word of mouth has always been and will continue to be successful at building community awareness and recruitment. BUT, to reach new audiences, such as youth, we have to get talking to the right people to spread the word. Talk up Kin when you’re around younger cousins, nieces, nephews, friends’ children, younger coworkers, and so on.

4 2. Get to future members early The desire and drive to better your community and be socially responsible rarely develops over night. So, we must get out there when the future members of Kin are younger, before they get pulled to a different cause or other activities. Remember, a seed planted early is more likely to take root. –This builds on awareness; if they don’t know about us, think about how much more difficult it would be to try to attract them after high school and post-secondary education.

5 3. Get on their radar To get high schoolers to volunteer or university students to start or join a club, go to them! High schools have newsletters and guidance offices where you may be able to place ads or requests for volunteers at an event or project. Most universities and colleges have newspapers and radio stations, which are two great places to place ads. Volunteer weeks often occur at both the high school and post-secondary levels, where local organizations can set up a booth in a prominent area of the campus. Check into your local schools for these events and give Kin a presence!

6 4. Be in more than one place People need to hear about you in more than one place in order for it to stick. Do more than post one poster; get a booth at the multicultural festival, sponsor a service award at high school graduation, place an ad in a community newspaper or newsletter, and so on. There are a lot of free places to post information, from community centres and libraries to online event calendars. Do as much as you can! Make sure your club’s name and contact info are displayed every time.

7 5. Gear your message toward your audience Think of what your audience wants and how being in a club will benefit them. Whether through an ad or face-to-face, communicate these benefits clearly. Why should they volunteer? Be persuasive with community facts (ex, 1000 people use our Food Bank but we only get enough to properly feed 750) and heartfelt stories (how people have benefited from the service). What benefits will the volunteer receive (other than seeing the results of their great work)? Our clubs help people gain valuable life and professional skills.

8 6. Promote diverse opportunities Asking someone to join the club on the same day they first learn about your club is obviously overwhelming, especially to the younger generation who have their hand in many things and have limited time to offer. Plus, there’s the whole age minimum that cuts out membership for high schoolers. So… invite youth to volunteer at one of your events. These transactional volunteers will help take the load off your members, while at the same time expose them to the world of Kin.

9 Conclusion Remember: recruiting new members takes time. By exposing the younger generation to Kin at an earlier age than when they’re able to join, you’ll get a jumpstart on the recruitment process. People must first be aware something exists (and they need to see it many times for it to sink in) before they accept the possibilities or opportunities. The final step is taking action, joining a club. By acknowledging the benefits of starting young, you’ll be making things easier for the future. For more information about youth volunteers, read Building the Bridge to Youth Volunteers from Volunteer Canada.Building the Bridge to Youth Volunteers


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