1. Training curriculum for young businessmen in agriculture Carina Creixans Rossana Giannarini

2. In accord to the Europe 2020 strategic objectives for an intelligent, sustainable, and inclusive growth, we’ve realized the GLAD project to support and train young entrepreneurs to face off the actual rural challenges. Europe 2020 objective

3. In particular the actual success of rural enterprises and the guarantee of their environmental sustainability is conditioned by a continuous innovation, a new re-invention of products and processes, customized by the market requests and new distribution channels. State of the art

4. Now we are witnesses of a new generation of farms more and more active, dynamic and differentiated enterprises, more integrated in the territorial system, where everything is faster and faster, and the connection between local and global is tighter and tighter. State of the art

5. This is a new challenge for all farmers, and, moreover for young people With the Glad project we want to highlight the importance of training and transfer of knowledge and information to improve the farms’modernization and development towards competitiveness and sustainability. This training course has been created by the responses of questionnaires addressed to best rural cases in each country. Glad project

6. Training needs Managerial competences Technical and scientific knowledge Personal skills

7. Table of content (1) Managerial competencies –Introduction –The Business Plan –The Budget –The fiscal rules –The staff Technical and scientific knowledge –Introduction

8. –Technologies and instruments Innovation and research Marketing –Quality products and processes –Green economy –Diversification and Networking –Funds, bureaucracy and credit access Personal skills Table of content (2)

9. Managerial competences Introduction The Business Planning Operations Human resources Financial management Swot analysis Strategic plan

10. The business management competences seem to become fundamental instruments to realize a success farm business. A manager in rural business must have an olistic preparation that could Managerial competences

11. Business planning is an important part of owning and managing a farm. Producers traditionally go through the business planning process to: Evaluate production alternatives; Identify new market opportunities; and Communicate their ideas to lenders, business partners and family. It begins with the identification of values and ends with a strategic plan to address critical management functions. Business planning (1)

12. Business planning is an on-going, problem- solving process that can identify business challenges and opportunities that apply to farmer’s marketing, operations, human resources and finances, and develop strategic objectives to move the business beyond its current situation toward the farmer’s future business vision. Business planning (2)

13. What physical resources are available for your farm business? What production systems are you using?. What management and management information systems do you have in place to support your farm operations? Operations Situation

14. Current Work Force: Who is involved in your business and what roles do they play? Skills: What are your unique skills? What skills do you lack? Change: Will your labor situation change in the near future? Will someone enter or leave the operation? Human Resources

15. Financial Needs: What are your current family living expenses? Financial Performance: How well has your business performed in the past, and How strong is your current financial position? Risk: To what type of risk is the business exposed? Financial Environment: What is your current business environment and how is it changing? Financial Strategy: how will you finance your requirements’ Financial management

16. Assessment of farm current situation by comparing; - Strongnessess - Weaknessess - Opportunities - Trheats Whole Farm SWOT Analysis

17. Strategy is defined as a “careful plan or method for achieving an end” Developing a plan to achieve the farmer’s envisioned business, weighing it against other options, considering how the situation might change (market, interest rates, labor, etc.), and how that would affect the plan. A simple rule of thumb to follow when developing strategies is to take advantage of the business’ internal strengths Business Strategies

18. Business strategies are realistic actions that communicate how you plan to reach your goals. There are an endless number of potential strategies that can be developed for each functional area of the business or the farm as a whole. Your task will be to narrow the list of possibilities to those marketing, operations, human resources and financial strategies that best address your critical planning needs, and are compatible with your values, vision and goals. Strategies plan (1)

19. In Planning Task farmer will: o Develop a business strategy. o Evaluate strategic alternatives. o Decide on a whole farm strategic course of action. o Develop contingency plans. o Develop the strategic section of the business plan. Strategies plan (2)

20. Technical and scientific knowledge Introduction Technologies and instruments Innovation and research Marketing Quality products and processes Green economy Diversification and Networking Funds, bureaucracy and credit access

21. Technologies and instruments (1) The use of technologies is an important issue to decrease costs, improve processes and attract new clients We can improve technologies and instruments in: –Innovation and research –Marketing

22. Technologies and instruments (2) Main content related to technologies and instruments: –Basic computer skills –How to create a web? –E-skills –E-commerce –E-learning –Use of technologies in Innovation and research –Use of technologies in Marketing

23. Innovation and research Innovation and research involve constantly improving of agricultural processes. Nowadays, research is advancing at a fast pace and farmers need to know where they can look for the most current technical work. For each type of agriculture and livestock, the training course will propose specialized training based in the topics: –Insertion of new techniques and processes’ research results –Insertion and development of new technologies’ innovation

24. Marketing What makes you unique? Show it! –Create your own communication plan –Communication means: Paper –Brochures, leaflets... Digital –Smartphones –Web or blog? –E-commerce –Social networks... Rural market –Local commerce –Fairs –Weekly markets...

25. Quality products and processes (1) Differentiate products giving them a higher quality entails an improvement in business and in attracting and maintaining customers. To improve the quality of the final products is important: –To take a compromise, –To optimize processes, and –To provide a quality higher than the standard

26. Quality products and processes (2) Main modules to train: –Optimization of processes - For each type of agriculture and livestock will be a particular module with the Best Available Techniques –Quality certification Current systems –Organic food –Km0 –Slowfood... New systems. How to create a quality brand

27. Green economy (1) The GREEN ECONOMY encompasses transverse practices that helps to manage more efficiently and minimize the impact from an environmental point of view, improving competitiveness, reducing costs, differentiating products and services and, in general, increasing the satisfaction of users and consumers.

28. Green economy (2) Introduction and legislation Vectors of Green Economy –Energy Energy saving and energy efficience Renewable Energies –Water Supply Policies to reduce water consumption Treatment and reuse of waste water –Waste Reduction, evaluation, treatment, storage and waste minimization

29. Green economy (3) Ecodesign Corporate Social Responsibility Individual sectors of the green economy –Models of rural development and productive landscapes –Economic parameters of agriculture and environmentally sustainable forest management –The new strategies of production, distribution and consumption of food –Sustainable tourism and green tourism. Tourist facilities sustainable.

30. Diversification (1) Diversification is a key point in the current agricultural economy. However, a business diversification will involve networking, whether paid staff, a partner or a family member. Networking simplifies the job: –constant learning –Sharing tasks –Cost reduction

31. Diversification (2) In this training module we will study different types of diversification that can be applied in a farm: –tourism (rural hotels or restaurants) –extending types of crops or livestock –crafts –food processing –sale of local products

32. Networking is a powerful marketing tactic to accelerate and sustain success for any organization Networking is about making connections and building enduring, mutually beneficial relationships. Networking (1)

33. NETWORKING Networking is : Use of contacts to acquire information, advice, and referrals Learn dynamics within the sector Establish business contacts Get “plugged in” in a community Facilitate win-win relationships Accelerate the professional development Develop knowledge resources Reduce costs management Networking (2)

34. Different types of networking: Take part of a corporation Take part of a cooperative Take part of a marketing group Take part of a buying group Networking (3)

35. Funds (1) How it will possible fund your project businesbans? Credit instruments (loans,) Project financing ( ex. Joint venture, mezzanino) Public funds : regional, governmental, european –Guarantee loan –European direct programmes (Horizon, Life,) –European indirect programmes: Rural Development Plans

36. How to acceed: It’s important to look at specialized websites, reviews To take part to networking: trade union,… To keep well informed about calls of proposal To attend courses and seminars Funds (2)

37. Bureaucracy may represent an allied or an enemy. It’s important: To know procedures and laws To use specific consultants To update periodically Bureaucracy

38. One of the main obstacle to realize a project business, moreover for young people, is the credit access. So it’s important to plan the financial investments by little steps in order to avoid the default of your business. More important to act on policy to change this banks approach towards business investitors. Credit access

39. Personal skills Based on thoughts, advices, and opinions of interviewed farmers

40. Motivation Prioritise paperwork and business goals Leadership Problem solving skills Flexibility Free family labour to help start up Hard work Willingness to take on new challenges Passion Positive attitutude to risk. Insanity(?) Personal skills