2. Marketing 2 Syllabus 4 Overview of Marketing & DECA 4 Review of general Marketing Competencies 4 Opportunities in DECA 4 www.mo.deca.org www.mo.deca.org

3. Market Planning 4 Discuss consumer markets and buying power 4 Review market segmentation, targeting and positioning. 4 Identify product mix strategies

4. Marketing/DECA Projects 4 Introduce Project Topics 4 Identify plan and conduct marketing research for a local business 4 Develop a marketing plan for a local business

5. Market Planning 4 Understand the importance of strategic marketing and know a basic outline for a marketing plan 4 Discuss target market strategies and types of marketing communications

6. The Apprentice 4 The Apprentice television show utilizes every aspect of business. 4 Through the weeks of competition, we will be developing financial, marketing, public speaking, cooperation, team-decision making and leadership skills.

7. PRICING  Discuss the importance of pricing decisions to the economy and the individual firm.  List and explain a variety of pricing objectives and techniques.

8. Channel Management 4 Discuss marketing channels, and supply chain management

9. Selling 4 Understand the importance of selling. 4 Learn to apply effective selling techniques

10. Community Projects/Final 4 Identify sources of new ideas for local businesses 4 Discuss strategies in selecting target markets 4 Review the new product development process 4 Develop/present a marketing plan for local product/services in the marketplace