1. Effective Outreach Tactics in MNsure Outreach

2. Welcome! Today We Will Cover:  Finding the Right People  Targeting Your Outreach  Asking them to Take Action toward Enrollment  Radical Hospitality  Effective Conversations  Data Collection & Follow-Up 2

3. Icebreaker! 3

4. Why do we Need MNsure Outreach? 4

5. Why Do We Need MNsure Outreach? 5  People…  need help, don’t ask for it  don’t know about MNsure  forget  have tech problems  live remotely  have a language barrier  etc.

6. A Lot Goes Into Our Outreach 6  Many things make our tactics effective  Two most basic components:  Finding the right people  Asking them to take action toward enrollment

7. Finding the Right People  Tell me about your past successful outreach  What  Why  How 7

8. Finding the Right People  Not all outreach opportunities are good opportunities  Targeting - distinguishing which outreach opportunities will yield the best results, using the fewest resources  What our goals are  What our resources are  Which activities get us closest to our goals  Which activities take the fewest resources 8

9. Targeting Your Outreach High likelihood of being uninsured Low likelihood of being uninsured Low number of people High number of people 9

10. Targeting Your Outreach High likelihood of being uninsured Low likelihood of being uninsured Low number of people High number of people 10

11. Let’s Try It Out!  Open house enrollment event next week  Goal of 12 attendees 11

12. Debriefing the Exercise  Targeting is not “one size fits all”  Doesn’t mean we shouldn’t focus outside our priority circle  Not always cut and dry 12

13. Asking People to Take Action Toward Enrollment  Radical Hospitality  Effective Conversation  Collect Data for Follow-Up 13

14. Radical Hospitality The natural but uncommon actions we take to make people feel invited and safe so they can learn more about the help we can provide for them 14

15. 3 Steps to an Effective Conversation  Make a Connection  Establish Urgency  Make the Ask 15

16. Make a Connection  Establish a rapport  Find out about them  Share about yourself 16

17. Establish Urgency  Identify what’s at stake  Come to a consensus on risks  Show empathy  Adjust tone 17

18. Make the Ask  How can you best address the uninsured person’s needs?  Know exactly what you’re asking them to do  Be clear and concise  Ask, then wait 18

19. Data Collection & Follow-Up  Recording someone’s information in order to follow up with them later  Takes 5-9 touches to move someone to action  Use a sign-up sheet 19

20. Let’s see it! 20

21. Your Turn! 21  Radical Hospitality  Effective Conversation  Make a connection  Establish the urgency  Make the ask  Collect Data for Follow-Up

22. Thank You for Coming! 22