1. The relationship between the media and the gas industry WHAT IT MEANS FOR THE AVERAGE CITIZEN AND HOW THE DEBATE IS BEING HIJACKED

2. Introduction to media  Mainstream media  Newspapers  Television  Radio  Social Media  Twitter  Facebook  Blogs  Other forms  Movies  B2B publications

3. Relationship with the gas industry  How the industry presents itself to the average Australian  Different views across the country  Moratoriums  Media influence on the discussion  Environmental considerations  Australia’s relationship with the environment  The clean energy ‘link’ (particularly in Australia)

4. Mainstream media - newspapers  Australian Financial Review, The Australian, Sydney Morning Herald, The Age, The Guardian  Coverage depends on the paper  Broadsheet vs. tabloid  Business and energy pages  Most relevant coverage  Focus on development  Opinion

5. Mainstream media - television  ABC Four Corners – GAS LEAK!  Report from Matthew Carney  Again, negative coverage – because that is a better story.  https://www.youtube.com/watch?v=ayhPNCUoQ7I https://www.youtube.com/watch?v=ayhPNCUoQ7I

6. Mainstream media – radio  Talkback radio – not a whole lot of love  Almost always representatives of anti-gas groups  Alan Jones – 2GB  Supportive of people on the land, particularly farmers  Very opposed to CSG  “Coal seam gas is the asbestos of tomorrow” – Alan Jones, April 3 2013  John Faine – ABC  “Cowboys out to make a few quick bucks,” – Jessica Harrison, CSG Free Bass Coast, November 8 2013  Radio is the perfect example of a vocal minority getting airtime

7. Social media  Most active medium for both sides of the argument  Twitter  Facebook  Anti-CSG/Gas activitst groups (heavy international presence)  Energy blogs  Geoffrey Cann, Charlotte Batson

8. Other forms  Movies  Frackman  Promised Land  Gasland  Fracknation  B2B publications  The Australian Pipeliner  Gas Today  Pipeline, Plant and Offshore News

9. The gas industry and the public  Opinion and coverage changes depending on where you live  New jobs, infrastructure, regional development (Northern Territory, Queensland, Western Australia)  Gas moratoriums (New South Wales, Victoria, Tasmania)

10. The gas industry and the public  Public indifference  Goes back to my experience as an outsider  Simply aren’t aware of the wider industry  The Hon. Gary Gray  Different areas means different opinion  Inaccurate reporting  Addressing the activists  Companies are self-obsessed

11. The media’s influence  Media can be your best friend and worst enemy  What the media chooses to cover has a large influence on public perception  First impressions  The vocal minority claims uneven proportion of coverage/airtime  The more shocking the story the more likely the airtime  Australia and its environment

12. The clean energy ‘link’  Change in commentary from leaders in the gas industry  Coal vs. gas  “The enemy” – Patrick Pouyanne, CE, Total  Peter Coleman’s comments at the World Gas Conference  “Too timid to aggressively address the shortcomings of coal.”  Keith Orchison – Coolibah Pty Ltd  TiP – This is Power blog  Gas being the greener alternative to coal  The link fuel between fossil fuels and renewable energy  Change in commentary from leaders in the gas industry  Coal vs. gas  “The enemy” – Patrick Pouyanne, CE, Total  Peter Coleman’s comments at the World Gas Conference  “Too timid to aggressively address the shortcomings of coal.”  Keith Orchison – Coolibah Pty Ltd  TiP – This is Power blog  Gas being the greener alternative to coal  The link fuel between fossil fuels and renewable energy

13. What’s next?  The media has a role to play in the gas industry’s development in Australia  Coverage will change with the public’s perception of gas  The role of young people in the industry  Future leaders  AGIT Gas Speak – great way to discuss and swap ideas  But in the end, it is up to the industry to change it’s current image

14. Conclusion  Australia is a major regional and significant global gas player  Top LNG exporter by 2018  The industry is set to play a major role in the development of Australia as a country, and the region.  Move towards a cleaner energy future  The media coverage will reflect this  Once people understand the benefits of gas, perceptions will change