1. Social Networks 1 Social Networking: Do You Know How Your Students are Connecting Online? Westside AzTEA Workshop Thursday, January 17, 2008 4:30-6:30pm Cartwright Training Center Welcome, introductions and workshop agenda (log in to wikispace) http://westsideleadershipteam.wikispaces.com/Workshop-Social+Networking Overview of Social Networking (Peggy George) MySpace/Second Life/video gaming overview (Steve Andrews) FaceBook overview (Laurie King) VoiceThread overview (Dave Beard) Hands-on time to explore various social networking sites Internet safety with social networking (Peggy George) Brainstorming uses of social networking in classrooms, SANDBOX wikispace introduction, workshop evaluation/certificates (Irma Sandercock) Wrap-up/final questions

2. Social Networks 2 What is Social Networking? Online video: A Vision of K-12 Students Today http://www.youtube.com/watch?v=_A-ZVCjfWf8 http://www.youtube.com/watch?v=_A-ZVCjfWf8 Web 2.0: Read/Write Web--More than retrieving information-interactive Social Network An association of people drawn together by family, work or hobby. The term was first coined by professor J. A. Barnes in the 1950s, who defined the size of a social network as a group of about 100 to 150 people. On the Web, social networking sites have millions of members. Social Networking Site A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members. Sites may also serve as a vehicle for meeting in person. The "social networking site" is the 21st century "virtual community," a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites. http://www.pcmag.com/encyclopedia_term/0,2542,t=social+networking+site&i=55316,00.asp

3. Social Networks 3 Social Network Service A social network service focuses on the building and verifying of online social networks for communities of people who share interests and activities, or who are interested in exploring the interests and activities of others, and which necessitates the use of software. Most services are primarily web based and provide a collection of various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups, and so on. The main types of social networking services are those which contain directories of some categories (such as former classmates), means to connect with friends (usually with self-description pages), and recommender systems linked to trust. http://en.wikipedia.org/wiki/Social_networking

4. Teens, Social Networks & Safety An Overview Amanda Lenhart Family Online Safety Institute Launch February 13, 2007 Washington, DC

5. Social Networks February 13, 20075 Methodology Interviewed 935 parent – child pairs in Oct-Nov 2006 & 1100 pairs in November 2004 Teens ages 12-17 Nationally representative sample Focus groups conducted in the summers of 2004 & 2006 Building on previous survey work with teens and parents in 2000

6. Social Networks 6 Who is Online? 70% of American adults go online 93% of American teens ages 12 to 17 use the internet 87% of all parents online 73% of all families have broadband @ home 68% of online Americans have home broadband 7% of teens do not use the internet

7. Social Networks February 13, 20077 Content Creation 57% of online teens have created some kind of content online Includes –Photos –Video –Writing, stories –Artwork –Songs, music 19% have a blog 38% read the blogs of others 76% of social network-using teens leave comments on the blogs of friends Self-expression and feedback

8. Social Networks 8 Connecting & Communicating 89% of online teens have ever sent or received email 74% of online teens use instant messaging 45% of ALL teens have a cellular phone 38% of teens have sent a text message from a cell phone Other activities of similar popularity – **84% of online teens have visited websites where they could learn more about movies, TV shows, music groups or sports stars **80% of online teens have played online games

9. Social Networks February 13, 20079 Social Networking Websites “Online Social Networks are web spaces where individuals can post information about themselves, usually by creating a profile or website, and where they can connect with others in the same network.” Two main elements to social networking that relate to its appeal to teens (and young adults) –Connecting and communicating with others –Content creation a.k.a. self-expression 55% of online teens use social networking websites 55% have a profile online

10. Social Networks 10 Social Networking Websites - Basics Girls, particularly older girls, more likely to use SNS than boys (70% of girls 15-17 have profile online, compared to 57% of boys 15-17) Age is major factor –12 & 13 year-olds; 37% have an online profile –14 -17 year-olds; 63% have an online profile Other demographic factors not significant –Income –Race/ethnicity

11. Social Networks February 13, 200711 What are Teens Doing on SNS? Reinforcing pre-existing relationships –91% stay in touch with friends they see a lot –82% stay in touch with friends they rarely see in person Meeting new people & flirting –49% make new friends (more for boys, less for girls) –17% flirt (mostly older boys – 29% of them flirt vs. 13% of older girls)

12. Social Networks February 13, 200712 Communicating on SNS Making plans with friends –72% make plans with friends on SNS Sending messages –84% post message on friend’s wall or page –82% send private messages to a friend –76% post comments to a friend’s blog –61% send a bulletin or mass message to all friends in the system –33% wink, poke, give e-props or kudos to friends

13. Social Networks 13 SNS and Protective Measures 66% of all teens with profiles online have in some way restricted access to it –includes hiding it completely –taking it down –making it private 77% of profile-owning teens have a currently visible online profile –Of those with a visible profile, 59% say only their friends can see their profile. –40% say anyone can see profile

14. Social Networks February 13, 200714 Tensions in SNS Use Embodies tension in social networking sites –Teens want to stay safe –Want to connect with friends and with those with similar interests –People need to be able to find you to make new connections –Social networks ask for lots of personal information when you create a profile –Facilitates good and bad “findability”

15. Social Networks 15 Protecting Teens Online Filtering—54% of families filter Public computing location—73% House internet rules—64% 62% of parents….33% of teens say they/their parents check up on teens after they go online Filtering up, others stable

16. Social Networks February 13, 200716 Online Behavior: Parent & Teen Attitudes 81% of parents and 79% of teens agree that kids are not as careful as they should be about the information they give out online 62% of parents and 62% of teens agree that kids do things online that they wouldn’t want their parents to know about Overall, most parents believe that the internet is a good thing for their children

17. Social Networks February 13, 200717 Online Safety – Future Challenges Mobility Geography Nature of Teens –looking for new things –generational and personal separation from elders –risk-taking User – Generated Content Thanks to Amanda Lenhart for this presentation Pew Internet & American Life Project http://www.pewinternet.org