1. Drug Use Done by: Esra’a Adel Malak Masari Dina Rashed

2. The Issue Due to the situation at our university and the high percentage of girls using drugs and smoking. It is such a huge issue and it is becoming such a controversy in the campus.

3. Target Audience 19-26 females who are living in Jeddah, single, and studying at universities. Mostly don’t have any hobbies, they like to only hangout with their friends… they talk about people, cars, styles and parties. They like to always party. They love to shop at “Al khayat”, they like to buy whatever is trendy and shiny, they often like to go shopping every 2 weeks. They like to eat out with their friends everyday or every 2 days. They like to surf the internet to see what’s up to date, mostly instagram, snapchat, and PHHHOTO… they typically stalk people on social media. They don’t have the time to watch movies or TV shows, unless its really popular and everyone is talking about it. So that they don’t feel left-out.

4. Target Segment Dana 24 years old, comes from a divorced family, while living with her grandmother. She is a college student who didn't’t even major. Dana is a spoiled girl who has no emotional attachment to any of her friends or family members. She is afraid of commitment, she loves to party while using drugs to numb her pain.

5. The Video Idea If you’re doing drugs; you are going to be trapped in your own mind.

6. How to distribute it We shared it on our social medias. We contacted famous influencers to share the video:  Firas Bugnah  Khariah Abu Laban  Adwa Al Dakheel  Omar Hussian  Ola Farsi

7. Social Platform “96% of all Saudis view YouTube and it is part of their life, and 7 Million of them uploaded one video in their entire life ( حسين, 2016).”

8. Sharing through Social Media

9. The Results?

17. 805+ Views. 40 Likes. 1 Dislike 8 Comments + including Omar Hussain

18. Conclusion To sum up, our strategy was simple. Shared the video in our social media. Contacted influencers. People shared it, because it is an important issue.

19. References Welcome to UBT. 2016. Welcome to UBT. [ONLINE] Available at: http://www.ubt.edu.sa. [Accessed 07 March 2016].http://www.ubt.edu.sa. [Accessed 07 March 2016]. حسين, س. (2016). السعوديون أكثر الشعوب مشاهدة لموقع يوتيوب | المرسال. [online] Almrsal.com. Available at: http://www.almrsal.com/post/294421 [Accessed 7 Mar. 2016].