1. GS1 CONNECT 2013 INDUSTRY MESSAGING FEBRUARY 7, 2013

2. KEY MESSAGES BY INDUSTRY 2

3. KEY MESSAGES – CPG/GROCERY 3 PERSONA STATEMENT - CPG I first heard of GS1 Connect through emails sent to me by GS1 US and my trading partners. I work for a large, international CPG company and am an IT manager. My company has been using GS1 standards for a long time and are heavy GTIN users, so we’re looking at increasing efficiency. I hope to leave GS1 Connect with an awareness of best practices and new ways to leverage existing information and systems. LEARN Learn about product traceability and food safety, data quality, and how sharing dynamic product information can support improvements in business efficiencies. Hear about key industry updates, including the implications of the Food Safety Modernization Act on the food and beverage industry, an overview of the North American Case Labeling Guidelines for the use of GS1-128 barcodes, and what to expect for the upcoming major release for the Global Data Synchronization Network. Review the data architecture framework for capturing and sharing Critical Tracking Events and Key Data Elements, and get updates on the use and benefits of GS1 DataBar. CONNECT Attend "How To Do Business With" sessions with your trading partners, including McLane, SUPERVALU, Target, and more. Interact one-on-one with top trading partners at informal roundtable meetings in the Grocery Zone. Meet with industry partners, peers, solution providers and standards experts to get started or to improve your implementation efforts.

4. KEY MESSAGES – CPG/GROCERY 4 PERSONA STATEMENT - GROCERY I first heard of GS1 Connect through emails sent to me by GS1 US. I work for a large, multi-state grocer and am an IT manager. My company was one of the first users of U.P.C. barcodes so we are well aware of the advantages of GS1 Standards. Government regulations play a very visible role in our organization, so we are keenly aware of complying with the Food Safety Modernization Act and GS1 DataBar compliance. I hope to leave GS1 Connect with new ways to improve visibility in our supply chain and help in complying with government regulations. ASK Discuss your implementation questions with GS1 Standards Experts one-on-one Meet with industry peers to share best practices Ask questions of session speakers during and after conference sessions SEE Visit the Grocery Zone and Standards Zone in the Exhibit Hall to see demonstrations of standards in action. TAKEAWAY The Grocery track at GS1 Connect is designed by industry for industry to help companies solve business problems along the supply chain with the use of GS1 Standards in the fresh foods, consumer packaged goods and grocery retail industries. TRACK AND ZONE Grocery

5. KEY MESSAGES - FRESH 5 PERSONA STATEMENT I first heard of GS1 Connect through emails sent to me by GS1 US. I work for a large, national provider and am an IT manager. My company is relatively new to GS1 standards, so we need more education on the advantages of GS1 Standards. Food safety is critical, but inefficient and inconsistent tracking in the supply chain is a hindrance. I hope to leave GS1 Connect with an understanding of how to improve supply chain efficiencies and to learn how to support food safety and traceability. LEARN Learn how to create GTINs and GLNs to identify your products and locations, how to share product data with the Global Data Synchronization Network, and understand the elements of supply chain visibility that GS1 Standards can enable Learn what the implications of the Food Safety Modernization Act are for the food and beverage industry Gain a better understanding of how product identification can help in linking Critical Tracking Events to Key Data Elements for improved traceability CONNECT Attend "How To Do Business With" sessions with your trading partners, including McLane, Target, SUPERVALU, and more. Interact one-on-one with top trading partners at informal roundtable meetings in the Grocery Zone. Meet with industry partners, peers, solution providers, and standards experts to get started or to improve your implementation efforts. continued

6. KEY MESSAGES - FRESH 6 THEME GS1 makes it possible for fresh food companies to trace and track the food we eat, improve business efficiency and enhance food safety for consumers. TRACK AND ZONE Grocery ASK Discuss your implementation questions with GS1 Standards Experts one-on-one Meet with GS1 US Industry Experts and learn about traceability guidelines for produce, seafood, meat and poultry, deli, dairy and bakery Ask questions of session speakers during and after conference sessions SEE Visit the CPG/Fresh Zone and Standards Zone to see demonstrations of standards in action. TAKEAWAY Understand how traceability guidelines are aligned for the fresh foods industry, how traceability enables business efficiency and contributes to food safety, and how Key Data Elements are linked to Critical Tracking Events for supply chain visibility

7. KEY MESSAGES - FOODSERVICE 7 PERSONA STATEMENT I first heard of GS1 Connect through emails sent to me by GS1 US. I work for a large, national foodservice company and am an IT manager. My company is relatively new to GS1 standards, but we are very involved in foodservice initiatives. We need more education on the advantages of GS1 Standards since our entire industry’s supply chain is very inefficient, with bad data and lack of traceability. I hope to leave GS1 Connect with an understanding of how to improve supply chain efficiencies and to learn how to support food safety and traceability. LEARN Hear about the tremendous progress of the Foodservice GS1 US Standards Initiative. Learn about the use of GLNs in foodservice to streamline supply chain transactions and communications. Gain insights on the value of GDSN for accurate product information, automating business processes, increasing data quality and visibility. Learn about new recommendations and guidelines created by industry, for industry, in the Foodservice Initiative. Hear from the Foodservice GDSN Workgroup on how to populate key information such as nutritionals and allergens in the GDSN. Understand the value of using GTINs and barcodes to support upcoming regulatory traceability requirements. Get the latest on current GS1 Standards initiatives in the Fresh Foods categories including Produce, Meat and Poultry and Seafood continued

8. KEY MESSAGES – FOODSERVICE (CONT’D) 8 CONNECT Attend How to Do Business With Sessions, including Sysco, Sodexo, Dot Foods and more. Interact one-on-one with foodservice manufacturers, distributors and operators at informal trading partner roundtables. Meet GS1 experts and solution providers who understand your business challenges. Attend "Foodservice Superstars“ sessions and hear how industry members are successfully implementing GS1 Standards in their businesses ASK Discuss your implementation questions with GS1 Standards Experts one-on-one Meet with GS1 US Industry Experts and learn about how to apply GS1 Standards to your business to improve supply chain efficiency and food safety Ask questions of session speakers during and after conference sessions SEE Visit the Foodservice Zone and Standards Zone on the exhibit floor to see demonstrations of standards in action. continued THEME In today’s environment foodservice trading partners use proprietary account/location numbers specific to each relationship, which results in errors, high maintenance and inefficiency in the supply chain. GS1 Standards makes it possible for foodservice companies to share accurate product information everyone can rely on, improving safety and efficiency. Foodservice is continuing its momentum toward utilizing Global Location Numbers (GLNs), Global Trade Item Numbers® (GTIN®s) and sharing data through the Global Data Synchronization Network™ (GDSN.

9. KEY MESSAGES – FOODSERVICE (CONT’D) 9 TAKEAWAY Be able to create a return on investment justification for accurate data Have the tools and education to develop a business case for improved traceability and safety using GS1 Standards TRACK AND ZONE Foodservice

10. KEY MESSAGES - HEALTHCARE 10 PERSONA STATEMENT HOSPITAL/GPO: I first heard of GS1 Connect through emails sent to me by GS1 US. I work for a large, regional healthcare provider and am a supply chain manager. My company is relatively new to using GS1 standards, so we’re looking for ways to use them to improve patient safety and increase supply chain efficiency. I hope to leave GS1 Connect with a better understanding of how GS1 Standards can help my organization to optimize business and clinical processes to meet regulatory requirements, and improve safety and quality of care. LEARN Hear about the progress of the GS1 Healthcare US® initiative and what’s coming next. Learn how to meet FDA UDI requirements with Global Trade Item Numbers (GTINs) and Global Data Synchronization Network (GDSN®). Prepare for 2015 state drug pedigree regulatory requirements and FDA serialization and track and trace initiatives. Find out where you need to start in order to become part of the GDSN. Gain the educational foundation you need to accurately implement GS1 Standards and move your organization forward. CONNECT Meet with industry partners, peers, solution providers, and standards experts to get started or to advance your implementation efforts. Learn how others in the healthcare industry are implementing GS1 Standards. Meet trading partners in the Healthcare Zone's Trading Partner Roundtables. continued

11. KEY MESSAGES – HEALTHCARE (CONT’D) 11 PERSONA STATEMENT PHARMA / MEDICAL DEVICE: I first heard of GS1 Connect through emails sent to me by GS1 US. I work for a mid- to large- medical device or pharma manufacturer/distributor. My company is familiar with GS1 Standards and are looking to leverage for regulatory and customer compliance. I hope to leave GS1 Connect with a better understanding of how to meet FDA UDI or upcoming state drug pedigree requirements using GS1 Standards, along with industry implementation practices to support customer patient safety and supply chain efficiency efforts. continued

12. KEY MESSAGES – HEALTHCARE (CONT’D) 12 THEME Improved patient safety—enabled by supply chain visibility—is transforming healthcare—and GS1 Standards are at the forefront. At GS1 Connect, you’ll learn from experts about the GS1 System and how to harness the latest standards-based supply chain best practices. TRACK AND ZONE Healthcare ASK Discuss your implementation questions with GS1 Standards Experts one-on-one Meet with GS1 Healthcare US experts and learn about how to apply GS1 Standards to improve patient safety and supply chain efficiency Ask questions of session speakers during and after conference sessions SEE Visit the Healthcare Zone and Standards Zone on the exhibit floor to see demonstrations of standards in action. TAKEAWAY Have the tools and education to improve patient safety and supply chain efficiency using GS1 Standards. Gain best practices for a successful GS1 Standards implementation in your company.

13. KEY MESSAGES – RETAIL 13 PERSONA STATEMENT I first heard of GS1 Connect through emails sent to me by GS1 US and by word of mouth. I work for a large, national apparel corporation as an IT director. My company is a heavy user of GS1 standards, so we are looking for ways to be a better trading partner and improve supply chain efficiency. I hope to leave GS1 Connect having learned how to use GS1 standards to do business with our large retail customers. LEARN Discover where the retail industry is heading with the transformational technology of item level RFID implementation. Learn how EPC-enabled RFID improves inventory accuracy, tracking and tracing – and increases product speed-to-market – for both brands and retailers. Learn about Electronic Data Interchange (EDI) and how it's used in today's business environment. CONNECT Attend How To Do Business With sessions with your trading partners, including Lowe’s and Target Interact one-on-one with top retailers at informal roundtable meetings Meet GS1 experts and solution providers who understand your business challenges Meet peers and industry experts at Retail Meet & Greet sessions continued

14. KEY MESSAGES – RETAIL (CONT’D) 14 ASK Discuss your implementation questions with GS1 Standards Experts one-on-one Meet with GS1 US Industry Experts and learn about how to apply GS1 Standards to your industry Ask questions of session speakers during and after conference sessions SEE See what “omni-channel” retailing means to your company and the industry Visit the Retail Zone and the Standards Zone on the exhibit floor to see demonstrations of standards in action. TAKEAWAY THEME It’s more important than ever for the apparel, footwear and accessories sector to be able to follow their products from the source to the store—ensuring that the right product gets to the right place at the right time. GS1 Connect is the place to learn from the experts how to use and leverage existing investments in GS1 Standards to move your business forward. TRACK AND ZONE Retail

15. KEY MESSAGES – GS1 STANDARDS 15 PERSONA STATEMENT I first heard of GS1 Connect through emails sent to me by GS1 US and from my manager. I work for a large brand owner as a supply chain manager. My company uses GS1 standards, but I am new in my role and have never been to GS1 Connect before. I’m especially interested in GTIN allocation, Data Driver and how to protect our brand during mergers & acquisitions. I hope to leave GS1 Connect having learned the basics about GS1 standards. LEARN Attend the Pre-Conference Education Offerings (June 10 - 11): –The Barcode Certification is an intensive two days of classroom instruction and interaction around the material in the GS1 General Specifications. An AIDC Certification test will be administered during class hours at the end of Day 2. – Our popular 101 track introduces you to the GS1 system of Standards, which helps you get started implementing GS1 Standards –We've developed 201 track for those with advanced knowledge of the GS1 system of Standards. –We've created four 101/201 tracks that are focused on job-specific applications of the GS1 system of Standards. –Last, we created an EDI Essentials track for business professionals needing to implement EDI. GS1 Standards and Solutions Track at the Conference (June 11 - 13) –Back by popular demand are sessions on Data Driver, Mergers and Acquisitions, the GLN Registry and more. –We've added sessions, such as changes to GTIN Allocation Rules the impact they will have on business, how to build a business case for global data synchronization (GDS), and how to implement EDI in your business. –Attend GTIN Allocation Rules and GDSN Package Measurement Rules workshops continued

16. KEY MESSAGES – GS1 STANDARDS 16 THEME GS1 Standards for identifying, capturing and sharing data – about products, trade items, locations and more – make it possible for companies to speak the same language and leverage the power of information. Learn first-hand from the GS1 Standards experts how to use GS1 Standards to move your business forward. CONNECT Network with industry peers at our informal Meet and Greet sessions, held in the Industry Zones in the Exhibit Hall. ASK Discuss your implementation questions with GS1 Standards Experts one-on-one Meet with GS1 US Industry Experts and learn about how to apply GS1 Standards to your industry Ask questions of session speakers during and after conference sessions SEE During the general conference visit the Industry Zones and Standards Zone on the exhibit floor to see demonstrations of standards in action. TRACK AND ZONE GS1 Standards and Solutions

17. ICONOGRAPHY 17

18. ICONOGRAPHY ICONS BY ZONE AND TRACK 18 All signage, email and web design, and printed materials will reflect each Track/Zone’s iconography and color scheme