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Published byJayson Barrett Modified over 7 years ago
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Functions of the Media WASPER Watchdog, Agenda sets, Socialization, Political forum, Entertainment, Reporting https://www.youtube.com/watch?v=SeoxtBH6ojI https://www.youtube.com/watch?v=LRhKS7gYq9E
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The Media Sets the Agenda For Viewers & Identifies Public Problems
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Media sets the policy agenda What does this mean? – A policy agenda is a set of issues, problems or subjects that gets the attention of/is viewed as important by people involved in policymaking (e.g., government officials, government decision makers)
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How does Media engage in agenda setting? Media engages in agenda setting by – Raising awareness – Providing information – Drawing attention – Demonstrate the importance or consequences of the problem (priming) – Getting the attention of government/policymakers – Framing - presentation of an issue by the media which influences how audiences understand it
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How does Media shape policy & debate? https://www.youtube.c om/watch?v=7ffbFvKlW qE https://www.youtube.c om/watch?v=7ffbFvKlW qE What power does mass media have in informing and shaping public opinion about political issues and candidates?
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Media Today… http://www.cc.com/video-clips/fn53z6/the- daily-show-with-jon-stewart-tree-fighting- ceremony http://www.cc.com/video-clips/fn53z6/the- daily-show-with-jon-stewart-tree-fighting- ceremony What does clip illustrate about media today?
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The Media Serves as Watchdog FRQs?
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The Media Acts as Gatekeeper
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The Media Helps Political Socialization
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Entertainment!
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The Media Provides a Political Forum
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Reporting = Media reports the news Most news coverage is superficial Sound Bites: Short video clips of approximately 15 seconds or less. Media is in search of unusual stories that will excite, rather than the sophisticated story.
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The Media (Mostly) Are Private Corporations Who Want to Make Profits As media grew, the companies were consolidated into chains A few corporations control most of the visual and print media This is called media consolidation Consolidation = resulted in increased similarity of network news coverage.
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