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Composition of runbritain UK Athletics England Athletics Celtic Nations Elected race directors London Marathon Sweatshop British Association of Road Races.

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Presentation on theme: "Composition of runbritain UK Athletics England Athletics Celtic Nations Elected race directors London Marathon Sweatshop British Association of Road Races."— Presentation transcript:

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2 Composition of runbritain UK Athletics England Athletics Celtic Nations Elected race directors London Marathon Sweatshop British Association of Road Races (BARR)

3 Launched 2009 One stop destination for runners and race organisers Innovative Comprehensive Customised Cutting edge Re-investing in the sport

4 Unique content (online Editor: Jackie Newton) 3-5 new stories daily Relevant – targeting recreational runner Entertaining News

5 Market leading race listings (3400 events per annum) User friendly Authentic and safe – linked to licensing process for UKA insurance Events

6 Launched in 2009 Adopted by 150 UK races already. Fastest growing service in online entry marker Dependable – uses London Marathon entry template Used by 45,000 athletes to date in January – September 2010 Online entry

7 Off beat and humorous section of site Video clips, audio, top ten lists, celebrity interviews 3-5 new items per week Little runbritain

8 Revolutionary new online scoring system using golf format (scratch to 36.0) Updates automatically after every race Creates unique free runners biog page with rankings, graph, training schedules, target times and head to head functionality 500,000 2010 racing results available 2,500 claimed in first seven days after launch (September 2010) Handicap scoring format

9 Brand new video platform for screening race highlights First event (Bristol Half Marathon) went live on 6 September, 24 hours after race Archive footage of other events, interviews runbritain TV

10 Run for Charity – choose your client Race reports/reviews (including i-padio audio clips from race directors) Race Directors portal – exclusive section for organisers or licensed races. Currently has new 2011 road race handbook for consultation Training schedules – range of distances and standards available for free download Nutrition Find a running club Map your training route – using latest online technology Injury prevention and treatment Facebook/Twitter/RSS feed Other key functions

11 September 2010 60,000 unique visits per month and rising fast Aiming to be number one UK running site by end of 2011 Google analytics

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