1. DARE TO BE SOCIAL! Dave Bertin & Mandy Calder Feb 2013

2. Aims Identify and explore your fears re organisational use of social media Increase your understanding of organisational governance relevant to social media Increase your knowledge and confidence engaging with social media at work

5. What is social media?

6. Social media refers to means of interactions among people in which they create, share, exchange and make comments on contents among themselves in virtual communities and networks. Source: Wikipedia A group of internet-based applications that allow the creation and exchange of user- generated content. Source: Wikipedia

8. Communication is changing….

9. Communication is changing.... Organisation asking the questions Individuals or groups responding

10. Communication is changing.... Organisation asking the questions Individuals or groups responding New person /group

11. Activity What does (or did) stop you from engaging with social media in your workplace? 1 issue per post-it

12. Common organisational fears Lack of understanding of some staff about what is / isn’t acceptable online. Gap between personal and professional identities decreasing. Lack of control / security. Negative feedback. Moderating online content.  How are these fears different with other channels of communication?

13. “We trust our staff with patients’ lives, so why don’t we trust them with social media?”

14. Reference HR and social media in the NHS NHS Employers – briefing 87 Jan 2013 www.nhsemployers.org

16. Why a ‘social’ CHSS? To increase awareness of CHSS To encourage people to engage with the CHSS Advice Line nurses and other services To provide health information and raise awareness of CHSS illnesses and their impact on health, wellbeing and lifestyle To encourage people to sign up to CHSS events To encourage people to donate to CHSS To encourage people to volunteer for CHSS

17. How do we accomplish these aims? By gaining ‘likes’ and ‘follows’ we connect with more people. By posting regularly (often asking questions) in an open, friendly yet professional way - we encourage conversation and engagement. By having a conversation with us, our supporters help spread our message to an even wider audience.

18. CHSS social media policy “The key to this policy is the expectation that employees and volunteers will exercise caution and use social media sensibly and professionally at all times in line with the CHSS Code of Conduct.”

19. CHSS social media policy Responsibilities Representing CHSS on official CHSS social media channels Managing inappropriate posts made by external users Monitoring Personal use of social media Defamation Breach of policy

20. Appendix 2 - Responsible professional use of social media When using social media, employees/volunteers: Should be mindful of their audience and avoid making any detrimental comments. Remember you are representing CHSS as a whole and not just yourself as an individual. Should be aware that anything posted online remains in the public domain and that the internet creates logs/records which the courts can order to be disclosed for litigation purposes.

21. Examples of social media guidance from healthcare professional bodies The British Medical Association’s social media guidance British Medical Association’s social media guidance The Nursing and Midwifery Council’s social media guidance.Nursing and Midwifery Council’s social media guidance. The Royal College of General Practitioners’ social media ‘highway code’.Royal College of General Practitioners’ social media ‘highway code The Royal College of Nursing’s 2011 congress discussion about social networking and nursing.Royal College of Nursing’s 2011 congress discussion about social networking and nursing The General Medical Council’s social media guidance.General Medical Council’s social media guidance The Health and Care Professions Council social media guidanceHealth and Care Professions Council social media guidance

22. Appendix 3 - Responsible personal use of social media Use of social media should exhibit the same boundaries that are required between personal and professional in all other social interactions. You should be aware of the image you are presenting and the range of people who can access your social media channels. You should be aware of risks to yourself through your personal use of social media.

23. ‘How to, accepted use and etiquette’ guidelines’

24. Summary - CHSS and social media  E-Strategy Group  Social media policy and guidelines  Social media ambassadors for each department at CHSS

25. Community Pharmacy FAST Campaign

26. Links to FAST page on our website Links to stroke information pages Links to fundraising pages

27. Dare to be social: an exercise! Traditional campaign packs via websites and phone lines. What would social media add to this process? Create a Facebook or Twitter post for No Smoking Day 2013

29. Innovative examples

32. Thank you! dave.bertin@chss.org.uk mandy.calder@chss.org.uk