1. 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS 409 93/79/75 PMS 411 233/166/143 PMS 487 © 2010 MediaMind Technologies Inc. | All rights reserved Get the full picture Sebastian Preußer | Client Service Manager Omniture Integration

2. © 2010 MediaMind Technologies Inc. | All rights reserved ▸ About the Integration ▸ Integration Setup ▸ Data Transfer ▸ End Result ▸ Technical Information ▸ Appendix Agenda

3. © 2010 MediaMind Technologies Inc. | All rights reserved About the Integration

4. © 2010 MediaMind Technologies Inc. | All rights reserved Omniture Integration: What Is It? Ad Serving and Analysis tool Web Analytics tool Integration Report and analyse campaigns across multiple media

5. © 2010 MediaMind Technologies Inc. | All rights reserved Benefits of Integration ▸ MediaMind integration with Omniture will provide agencies and advertisers the following benefits: More time for reports analysis and action taking Less time probing for data Campaign placement Creative On-site conversion Better optimise: Campaign effectiveness How campaigns influenced viewer’s behavior on the website Full picture and understanding of:

6. © 2010 MediaMind Technologies Inc. | All rights reserved Integration Setup

7. © 2010 MediaMind Technologies Inc. | All rights reserved Before You Start ▸ Make sure to have the agency sign the contract Get the contract relevant to your region herehere ▸ Review Costs ▸ Enable the account for the integration MediaMind CostsOmniture Costs General NoteCovering API costsShould be discussed directly with Omniture Setup CostsNo Setup costApprox. $10,000 US for each report suite (Omniture to advice) Monthly Costs$200 USApprox. 10% above SiteCatalyst’s minimum of $500 per month (Omniture to advice)

8. © 2010 MediaMind Technologies Inc. | All rights reserved Integration Setup 1.Create Omniture Integration Tag in MediaMind 2.Run Omniture Integration Wizard In Omniture Genesis (usually performed by agency/advertiser) 3.Update the Website with new Omniture Code

9. © 2010 MediaMind Technologies Inc. | All rights reserved Creating an Omniture Integration Tag ▸ Create a new tag for the desired advertiser ▸ Select the tag type to be Omniture Integration ▸ All tag information is automatically created

10. © 2010 MediaMind Technologies Inc. | All rights reserved Running Omniture Integration Wizard ▸ The following data is required for the wizard: MediaMind User Name (permitted to run the integration) MediaMind Password MediaMind Advertiser ID MediaMind Conversion Tag ID MediaMind Account Time Zone (EST or Additional) ▸ Integration Notes: The integration wizard only needs to be run once Setting user integration permission in SystemAdmin: takes about 5 minutes

11. © 2010 MediaMind Technologies Inc. | All rights reserved Running Omniture Integration Wizard Click here to see a detailed walkthrough in the appendix Click here to see a detailed walkthrough in the appendix

12. © 2010 MediaMind Technologies Inc. | All rights reserved Updating Website with Omniture Code ▸ New Omniture Code is created by the wizard and received by Email ▸ The Advertiser’s website is updated with the new code Usually done by a Webmaster Advertiser’s Page Omniture Code

13. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer

14. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer ▸ Data is transferred in two parts: 1. Daily Data feed from MediaMind to Omniture 2. Real-Time conversion information, triggered by a conversion ▸ Integration Notes: The data feed transfer is active as soon as the integration is set up (using the wizard) The conversion information transfer is active as soon as the Omniture Code is updated on the website

15. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer – Data Feed ▸ MediaMind sends a daily data feed to Omniture ▸ The feed contains the following data:

16. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer – Conversion Information ▸ User converts on the advertiser’s website  ▸ Omniture code sends Tag ID to MediaMind ▸ MediaMind reads the user’s cookie and sends the following data to Omniture: Last Impression Last Click According to the times sent, Omniture calculates whether it’s a post-impression conversion or a post-click conversion

17. © 2010 MediaMind Technologies Inc. | All rights reserved End Result

18. © 2010 MediaMind Technologies Inc. | All rights reserved End Results ▸ Conversion data within Omniture SiteCatalyst ▸ Data includes: Post-click and post-impression conversions MediaMind placements and ads Impressions and clicks on ad and placement level Interactions and Interaction Rate

19. © 2010 MediaMind Technologies Inc. | All rights reserved Omniture SiteCatalyst Report Samples Click here to see more report examples Click here to see more report examples

20. © 2010 MediaMind Technologies Inc. | All rights reserved MediaMind Tags are on the Website ▸ There is no need to implement MediaMind Tags on the Advertiser’s website strictly speaking ▸ Omniture is able to record conversions ▸ Please note that without our tags on the site: MediaMind cannot report on conversions in our Analytics Cannot use Automatic Optimisation based on conversions MediaMind Universal Tags will not be supported MediaMind conversion attribution rules cannot be used ▸ Please note that with our tags on the site: Conversion data in MediaMind and in Omniture will be different, as the metrics are calculated in a different way

21. © 2010 MediaMind Technologies Inc. | All rights reserved End Results ▸ The list of available metrics can’t be tailored ▸ Multi-account GCM is not supported ▸ Universal Tag cannot be used in this integration ▸ Search data is not available ▸ Display data is available in Omniture’s reporting system, however Omniture’s data is not available in MediaMind system ▸ Keep in mind that this is Phase I, more features will follow

22. © 2010 MediaMind Technologies Inc. | All rights reserved Technical Information

23. © 2010 MediaMind Technologies Inc. | All rights reserved Data Transfer – Conversion Information var s_1_Integrate_Eyeblaster_ACM_get_0 = { "lastImpId": 1409644,  Ad ID "lastImpSId": 1533,  Site ID "lastImpPId": 780167,  Placement ID "lastImpTime": 1242121320,  Impression Time "lastClkId": 1409644,  Ad ID "lastClkSId": 1533,  Site ID "lastClkPId": 780167,  Placement ID "lastClkTime": 1242121380,  Click Time "errorCode": "" };  Error Code

24. © 2010 MediaMind Technologies Inc. | All rights reserved Thank you!

25. © 2010 MediaMind Technologies Inc. | All rights reserved Appendix #1: Omniture Report Examples

26. © 2010 MediaMind Technologies Inc. | All rights reserved Impressions Vs. Conversions

27. © 2010 MediaMind Technologies Inc. | All rights reserved Correlation Between IR and Conversions

28. © 2010 MediaMind Technologies Inc. | All rights reserved Conversion Information by Time Bucket Click here to return to the presentation Click here to return to the presentation