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Digital Storytelling: SOCIAL MEDIA FOR NONPROFITS.

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Presentation on theme: "Digital Storytelling: SOCIAL MEDIA FOR NONPROFITS."— Presentation transcript:

1 Digital Storytelling: SOCIAL MEDIA FOR NONPROFITS

2 Who are you, and why are you important to the audience? Go beyond your mission Who are the characters in your story? 1. WHAT’S YOUR STORY?

3 Create a unified strategy to tell you digital story Email Marketing Facebook Twitter Pinterest Website YouTube … and more! 2: WHAT PLATFORMS MAKE SENSE?

4 It’s more than just events and fundraising … Social media is not a megaphone Put your mission into action Create an emotional connection with your audience Bring people into the conversation 3: PUTTING THE HEART IN YOUR CONTENT

5 Inspire your audience with content that drives them to start talking Be authentic People, people, people! 4: CREATE A CONVERSATIO N

6 5: TYING IT ALL TOGETHER Create a consistent digital story Deliver your message clearly Confirm your credibility Connect with your demographic emotionally Motivate your donors

7 Anne Spoden Director of Digital Services TAG Communications annes@tagmarcom.com annes@tagmarcom.com www.tagmarcom.com ARE YOU READY TO TELL YOUR STORY?


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