1. Bus 101 Final Project

2. ◦ Times New Roman 12 ◦ Use heading & sub-heading ◦ Line space 1.5 ◦ No mixture of different fonts allowed ◦ Page no required ◦ Report must not exceed 20 pages ◦ You can use image, but this has to be relevant to the content

3. ◦ Title of the Project ◦ Group members name along with ID ◦ Submitted to : Name of the faculty ◦ Date of Submission

4.  Executive Summary: It is a fully developed mini-version or overview of the report so it is not merely an introduction.  An Executive Summary aims to: provide a brief overview of the whole report so that executives or managers could read the executive summary alone without the accompanying report. allow the reader to quickly understand the information contained in the report persuade the reader that the document is worthy of being read. provide concise, complete, specific and self- sufficient information that can be understood in isolation. For further clarification go through the sample:  https://www.griffith.edu.au/__data/assets/pdf_file/0003/ 320178/writing-an-executive-summary.pdf

5.  Provide an introduction to the company/Go local, avoid established Brand/ MNCs organization you have chosen representing its mission, vision, values, goals and objectives.  Location, type of the products/ services the company operates

6.  You will explain the which particular ownership the business belongs to and also provide any information relevant information in this regard.

7.  First, briefly explain what particular type of products the business produces and how it’s done. To answer this you need to focus ◦ Operational process of the company ◦ Inbound, operations, & outbound logistics function ◦ Utilization of technology in manufacturing process

8. Concentrate the followings: - Discuss particular market segmentation - Marketing mix (only 4ps) - Product & brand - Any particular pricing strategy? - How about promotional and advertising strategy? - Service?

9.  financial statements (brief)  Assess Financial position of the company

10.  Establish your opinion about the strategic position of the company  Recommend future strategy company should consider (recommendation has to be SMART: Specific, measurable, attainable, realistic and timely)  Gentle reminder: any kind of Plagiarisms will lead to Zero Mark!