1. WEILL.CORNELL.EDU Crowdsourcing: The Art of Engaging Volunteers MetaSUB 2015 Jifeng (Jeff) Zhu, MBA, CCRP Abigail Lyons

2. WEILL.CORNELL.EDU Weill Cornell Clinical and Translational Science Center 2 “Infrastructure to Support Translational Research”

3. WEILL.CORNELL.EDU “Partnering Makes it Possible” 224 community events at 114 unique community sites (Dec 2009 – present) Small team (7) and limited budget, yet our events require over 800 person-days to staff CTSC solves this problem through meaningful volunteer opportunities 3 Our Volunteers: CTSC Education Programs CUCE Nutrition Programs Hospital For Special Surgery Hunter College and School of Nursing Macaulay Honor’s College Memorial Sloan Kettering NYC Business Improvement Districts Rockefeller University WCMC Attending physicians WCMC Medical Students

4. WEILL.CORNELL.EDU What is Crowdsourcing? Crowdsourcing is “the act of a company or institution taking a function once performed by employees and outsourcing it to an undefined (and generally large) network of people in the form of an open call“ - Jeff Howe and Mark Robinson for Wired, 2006 4

5. WEILL.CORNELL.EDU Crowdsourcing Fundamentals Develop the Networks Get the Word Out –Name Recognition Motivate the Volunteers –Feel Appreciated Keep it Simple –Clear Goal –Clear Instructions –Clear Support System 5

6. WEILL.CORNELL.EDU MetaSUB 2015 6 Goal On July 15, 2015 conduct a simultaneous swabbing of all subway stations in NYC (468) The Challenge Recruit and train 350 Volunteers 10 hours of swabbing Please volunteer!

7. WEILL.CORNELL.EDU Recruiting Volunteers! Getting the word out Talk about it Email Facebook Flyer Most successful methods List serves Personal Contacts Partnerships Leadership Opportunities Volunteer Team Leaders 7

8. WEILL.CORNELL.EDU Communication Dedicated volunteer webpage Easy online application (google forms) Show Respect and Appreciation Responsive via email and phone Invited to this conference Consortium publication Credit immediately on the MetaSUB website $35 compensation Always saying thank you! 8

9. WEILL.CORNELL.EDU Logistics Training Leaders receive in-person training Training Video 9 Swabbing Day Each leader coordinates team of 10 volunteers Morning meet-up Distribute swabs and gift cards Team mentality and energy Collects swabs and returns to lab Support System Volunteers  Team Leader  CTSC Coordinators  Project PI  WCMC Legal/PR

10. WEILL.CORNELL.EDU 10 Go Swab Your City!