1. GCE Applied Business Unit 1 Investigating Business Broom House Farm Aims and Objectives

2. Starter Exercise 1. Write down 1general personal aims that you have set yourself in the next 2 years in the 6 th Form 2. Write down 2 relevant objectives for this aim? 3. Write down 3 ways in which you are going to achieve your long term aims? Aim Objectives Strategy

3. Presentation objectives By the end of this presentation you should have achieved Assessment Objective 1  Understand the meaning of and difference between an aim and an objective  Understand the purpose of SMART  Describe the aims and objectives of Broom House farm. Success Criteria To achieve Mark band 1: Basic definitions & description/ list aims Mark Band 2:Accurate Definitions & description of the main aims, with aims used to illustrate the description. Mark Band 3: Detailed definitions & description of the main aims, supported by realistic aims Mark Band 4: Detailed and comprehensive definitions & description of the main aims, supported by the most realistic examples

4. Aims and Objectives Fill in the missing blanks, using the words at the bottom, only if you can’t remember them. Business success relies upon a clear vision of the mission(goal/role) being pursued. The starting point is to agree on the ____________, which present the goals in a general way. To achieve these general aims, it helps to set _____________________, which are more precise targets of what should be achieved and by when. A --------------- can then be agreed on how best to achieve these objectives Strategy Aims Objectives

5. SMART OBJECTIVES A simple way used to set objectives is called SMART objectives. What does each of the following mean and can you give an example to illustrate it: 1. Specific 2. Measurable 3. Achievable 4. Realistic 5. Time 1. Specific – Objectives should specify what they want to achieve. 2. Measurable – You should be able to measure whether you are meeting the objectives or not. 3. Achievable – Are the objectives you set, achievable and attainable? 4. Realistic – Can you realistically achieve the objectives with the resources you have? 5. Time – When do you want to achieve the set objectives? How SMART is this objective?  To increase sales revenue by 8% by 2014

6. Coursework Task Part 1 Write the heading Broom House Farm Aims & Objectives Write a sub heading Introduction  Explain the meaning of aims and objectives.  Explain what is meant by SMART objectives.  Use examples to illustrate your answer You must put this into your own words. If you copy and paste this is plagiarism, which can lead to your work being disqualified. Success Criteria To achieve Mark band 1: Basic definitions & description/ list aims Mark Band 2:Accurate Definitions & description of the main aims, with aims used to illustrate the description. Mark Band 3: Detailed definitions & description of the main aims, supported by realistic aims Mark Band 4: Detailed and comprehensive definitions & description of the main aims, supported by the most realistic examples

7. Coursework Task Part 1 Exemplar Work A business like Broom House Farm should have clear aims and objectives because it will give the business a clear purpose and direction which they are striving towards. Aims and objectives provide frameworks in which a business can create their plans, with an overall plan in place Broom House Farm can set particular targets and monitor their progress. An aim is something a business works towards, it’s an overall goal that the business is trying to achieve. An aim addresses the long term project outcome they emphasise what should be accomplished. An example of an aim could be Broom House farm, which may aim to achieve an 8% profit increase this year. Point Explanation Point Explanation – with application to BHF

8. Coursework Task Part 1 Help If you need help try the following links, which have been differentiated from easy to hard. http://www.bbc.co.uk/schools/gcsebitesize/bus iness/aims/partnershiprev1.shtml http://businesscasestudies.co.uk/business- theory/strategy/aims-and- objectives.html#axzz3GsbKgS2v http://www.tutor2u.net/blog/index.php/busines s-studies/comments/revision-presentation- mission-aims-objectives-and-stakeholders

9. Coursework Task Part 1 Mini Plenary Once you have finished the introduction read another student’s introduction and highlight 3 strengths and 1(or more) improvements. Improve your own work based on what that other student has suggested.

10. Types of Aim – Starter Exercise  “I’ll Have a P Please Bob” – many 6 th formers said this to Blockbusters host Bob Holness, with a smirk on their faces. Divide the class into 2 teams and try this legendary game show yourself  http://www.youtube.com/ watch?v=AsSzXq34ysg http://www.youtube.com/ watch?v=AsSzXq34ysg  http://www.teachers- direct.co.uk/resources/quiz -busters/quiz-busters- game.aspx?game_id=7274 http://www.teachers- direct.co.uk/resources/quiz -busters/quiz-busters- game.aspx?game_id=7274

11. Coursework Part 2- Broom House Farm Aims You must now explain the aims of Broom House Farm,. There are 2 overall aims but most have been divided into the different sections of the farms activities. For each aim:  describe it (Point)  explain what it means (Explain)  why is it important for the farm? (Effects)  Try to use connectives to create a chain of detailed explanation. Don’t just stop at one effect.  Apply every point as much as possible to the things you learnt about the farm on your visit

12. Coursework Part 2 Broom House Farm General Aims Write an exemplar example as a class: The first aim is Diversification What does it means? From what you have learnt about the farm so far how have they diversified? (Explain) Why is it important for the farm? What could be the benefits to the farm of diversifying? (Effects) You can use the following to help  https://www.nibusinessinfo.co.uk/content/what-farm-diversification https://www.nibusinessinfo.co.uk/content/what-farm-diversification  https://www.nibusinessinfo.co.uk/content/advantages-farm-diversification https://www.nibusinessinfo.co.uk/content/advantages-farm-diversification Now do the same for Profit Maximisation What does profit maximisation mean? What are the effects of profit maximising to Broom House Farm. You can use the following to help: http://smallbusiness.chron.com/advantages-disadvantages-profit-maximization-11225.html

13. Farming Aims You must now explain the aims of the Farm. For each aim:  describe it (Point)  explain what it means (Explain)  why is it important for the farm? (Effects) Try to use connectives to create a chain of detailed explanation. Don’t just stop at one effect. Apply every point as much as possible to the things you learnt about the farm on your visit  To be an organic farm  To breed all the replacement stock on the farm  To reduce the age of the cattle herd, to increase margins by losing fewer cattle during the year  To increase sheep numbers and to improve lambing percentage Help Box – You can use these to help: http://www.soilassociation.org/whatisorganic/or ganicfarming?gclid=CIG8se6zmMICFebLtAod5R gARg http://www.soilassociation.org/whatisorganic/or ganicanimals http://agritech.tnau.ac.in/animal_husbandry/a nimhus_sheep%20Rearing.html

14. Butchery aims You must now explain the aims of the Farm. For each aim:  describe it (Point)  explain what it means (Explain)  why is it important for the farm? (Effects) Try to use connectives to create a chain of detailed explanation. Don’t just stop at one effect. Apply every point as much as possible to the things you learnt about the butchery on your visit  To increase customer numbers  To increase the spend. Currently average spend is £35  To extend product range  To maintain quality of product  To improve customer service  http://www.broomhousedurham.co.uk/farm- butchery http://www.broomhousedurham.co.uk/farm- butchery Help Box – You can use these to help: http://smallbusiness.chron.com/product- range-vs-product-mix-72891.html http://beta.tutor2u.net/business/blog/qa- why-do-most-businesses-sell-more-than-one- product http://www.tutor2u.net/business/production/ quality-introduction.htm http://www.tutor2u.net/blog/index.php/busin ess-studies/comments/qa-what-are-the-main- benefits-of-good-customer-service

15. Butchery aims – exemplar answer To increase the spend of each customer- Currently average spend is £35, they could aim to increase this to £45. If the average spend of each customer increased they would gain more money from sales as customers will be spending more than the current average of £35 on each visit to the Butchery. They use promotional methods to encourage the customers to spend more, such as offering a selection of products in a hamper for a promotional price. For example they offer a breakfast box which includes meats such as bacon, sausages and black pudding and eggs, for just £20. This makes customers buy more products and they are getting good deals for the hampers so they are also more likely to buy extra items. Therefore this will result in a higher average spend per customer. What makes this a good answer?

16. Café Aims – How to Develop an Answer What has happened to the profit of the café? How could you explain this aim?

17. Café aims You must now explain the aims of the Cafe For each aim:  describe it (Point)  explain what it means (Explain)  why is it important for the farm? (Effects) Try to use connectives to create a chain of detailed explanation. Don’t just stop at one effect. Apply every point as much as possible to the things you learnt about the cafeon your visit  To run at a profit  To increase visitor numbers at quiet times  To increase number of birthday parties and private bookings  To improve birthday party resources  To improve customer service  To improve outside play area  To increase prices  http://www.broomhousedurham.co.uk /coffee-shop http://www.broomhousedurham.co.uk /coffee-shop Starter Activity Read the average/poor reviews of the café and suggest how they could improve their customer service http://www.tripadvisor.co.uk/ShowUserR eviews-g190832-d4004738-r307019225- Broom_House_Farm_Coffee_Shop- Durham_County_Durham_England.html #REVIEWS

18. Adventure Trail Educational Access You must now explain the aims of the Adventure Trail. For each aim:  describe it (Point)  explain what it means (Explain)  why is it important for the farm? (Effects) Try to use connectives to create a chain of detailed explanation. Don’t just stop at one effect. Apply every point as much as possible to the things you learnt about the adventure trail on your visit  improve marketing  increase visitor numbers Starter Activity Go on the internet and see how many ways you can find that Broom House Farm market the Adventure Trail, other than their website

19. Adventure Trail Educational Access You must now explain the aims of the Adventure Trail. For each aim:  describe it (Point)  explain what it means (Explain)  why is it important for the farm? (Effects) Try to use connectives to create a chain of detailed explanation. Don’t just stop at one effect. Apply every point as much as possible to the things you learnt about the adventure trail on your visit  make improvements to existing trail  increase number of paid school visits Starter Activities Read the average/poor reviews of the adventure trail and suggest how they could improve it. http://www.tripadvisor.co.uk/ShowUserRevi ews-g190832-d4004738-r307019225- Broom_House_Farm_Coffee_Shop- Durham_County_Durham_England.html#RE VIEWS

20. Self Assessment Check your work 1. Read through it and see if it makes sense. 2. Spelling – read it don’t rely on spellcheck 3. Grammar – use commas and full stops correctly, so that you do not include overlong sentences. 4. Have you included all aspects in this presentation 5. Sub headings – each section should have a suitable sub- heading to make it clear what that section is about. 6. Pictures – have you supported the text with pictures that show the relevant sections and people. 7. Email your work to your teacher: dwood@sjfchs.org.uk 8. They will check your work and return it to you with improvements where necessary.