2. Copyright 1997 Axis Communications, Inc. All Rights Reserved Worldwide.

3. “Axis´ vision is to increase the value of the network for all its users. We shall continuously grow, both as a company and as individuals, by driving the changes in our markets and industry.” Mikael Karlsson President and CEO Axis’ mission

4. Company background Founded in Sweden 19841987 Opened US office in Boston Introduced CGA-1 RISC chip 1988 Mainframe terminal and printer I/f:s 1991 Industry’s first multi- protocol print server 1990 Industry’s first TCP/IP print server 1992 NPS 550 print server ETRAX-1, Industry’s first 32-bit RISC I/O processor 1993 Axis Market Shares s Leader in CD-ROM Servers, with 70% of the market s Number three in Print Servers after HP and Intel s Leader in network cameras, with 50% of the market s Number one in the world in Mainframe and AS/400 Printer Interfaces

5. StorPoint CD CD-ROM server 1997 Opened Silicon Valley Office 1995 Industry’s first multi-protocol CD-ROM server 1996 NetEye 200 camera server ETRAX-4 with on-chip SCSI-2 StorPoint HD storage server Access to Everything vision ThinServer Technology Company background 1998 ETRAX-100, with on - chip SCSI-2,3, EIDE/ATA-2, Parallel, Serial, 100Mhz Axis 5600/5400 Print server Axis 200+/240 Camera Server Sun’s Jini Technology Partner StorPoint CD E100 Storage Server

6. International Business Model s Active in 60+ countries s Branded and OEM product range s Branded product sales through two-tier distribution s US Headquarters in Boston, Business development office in Mountain View s World Headquarters in Lund, Sweden s Subsidiaries in London, Paris, Munich, Tokyo, Singapore, Hong Kong, Beijing, Shanghai, and Sao Paolo,Korea

7. Partners s Canon s Hewlett-Packard s IBM s Iomega s LSI Logic s Microsoft s Motorola s Novell s Ricoh s Sony s Sun s Xerox Customers s ABC News s AT&T s Boeing s CERN s Ford s General Electric s General Motors s Lockheed-Martin s Microsoft s NASA s Pepsi s U.S. Air Force

8. Networks to date: Functional, but not good enough s Expensive and difficult to install, connect and manage shared resources s Unbalanced networks that are difficult to scale s Bandwidth limitations for the workgroup s Many single points of failure s Access to only a few types of devices s Difficult to build distributed models s Complex for emerging market segment Server technology of today: A good network product for all uses? s Today’s servers are based on general purpose technology designed for computation, not communication s Complex to build and install servers, hours rather than minutes s High equipment and maintenance costs s “Server wars” causing migration migraine s Single-OS, supports only one type of client s Not suitable for SOHO or home 현재의 네트웍, 그러나.......

9. Market Drivers s Broad Internet access and pervasive intranets s SOHO/COHO/Telecommuting/Home s Higher speed Local and Remote networks s Content generating apps - more data s Quest for lower cost of ownership s Trend towards simplicity and specialized services s Advances in ASIC technology Meeting the Internet and network revolution s New software and hardware architectures, independent of traditional PC systems s Address total cost of ownership in networks s Extend and scale networks to new uses s Increase the value of the network by allowing easy access to more resources

10. The new network appliance trend: Thin Servers s Deliver specific services without the overhead and complexity of traditional general purpose systems s Streamlined technology to optimize ease-of-use and cost/performance s Provide resource and content access to all clients s Complements existing client-server models Thin Server Landscape s “A new class of hardware products has arrived on the server landscape that deliver unprecedented ease of use and cost of ownership. Thin servers have started to appear all over the server landscape from the low-end small business market to the enterprise as alternatives to traditional servers.” Source: James Staten, Senior Analyst, Dataquest

11. Market Outlook s Storage Thin Servers will represent 1/3 of network storage by year 2000, a greater than $11 billion market s 60% of file servers are only used for file sharing s Internet Thin Servers will grow to 10% of the PC workgroup server market by year 2000 s Printer Thin Servers today represent 75% of the network printer market, a $500 million market s Average Thin Server ASV of $500 in 1998 Sources: Dataquest, IDC, Strategic Research

12. Server Market Enterprise Departmental Workgroup Small Office Home Low cost High cost Volume

13. Market Potential Time Year-2000 OFFICE INDUSTRY HOME OFFICE INDUSTRY HOME SOHO-PARADIGM Today Market Scenario

14. Thin Server Categories s Device-specific s Storage server s Print server s MFP server s Camera server, etc. s Internet/Webserver s Internet/e-mail/news s SOHO/COHO s Printer connection s Caching/proxy server s Storage, web, e-mail, etc. s Application-specific s 3D rendering s Compression, etc. s NC/Windows Terminal Boot server

15. Thin Server market potential: Scratching the surface s Office World Wide Whereof Shipments (-96) Networked Printers 13 800 000 2 200 000 (16%) Hard disks > 100 000 000 > 5 000 000 (5%) Scanner 3 700 000 185 000 (5%) Camera 1 000 000 20 000 (2%)

16. The potential of new markets s Home VHS Video 13 000 000 650 000 (5%, est.) Washing Machine 37 000 000 1 850 000 (5%, est.) Refrigerator 50 000 000 2 500 000 (5%, est.) s Industry Climate control (figures not estimated) Serial buses for e. g barcode readers Factory automation equipment

17. NAS - the next big thing s Simplest way to add storage to networks s Network centric - thin server technology based s Separate the storage from the server s Separate the storage from the desktop

18. s Plug-and-play installation s Installs in minutes s Simplicity allows installation and management by the workgroup s File server independence s Reduces file server load s Increases availability of data s No down-time to add storage s Infinitely scalable, plug in where needed s Supports multiple platforms and media s The same solution fits most environments s Users can share data regardless of platform s Transparent to the users Features and benefits of NAS

19. s Built on optimized software and hardware s Improved reliability s Reduced server acquisition cost s Ready to use out of the box s Greater value than “cheap” PC server s Distributed model s Workgroup tailored s Increases throughput by better utilizing switched networks s Balances network load s Cost structure fits workgroup budgets s Ease of installation relieves central IS manager s Web-based management Cont.

20. Market survey example s In a study made by Strategic Research Corp., 80 companies were interviewed about plug-and-play storage using a thin server product s 88% of the respondents would buy a thin server product today if it was available s 87% of the sites declared that they wanted to add storage directly to the network instead of using file servers s The average site’s need for storage would grow by 36% per year and is increasing s Performance is important; a thin storage server must be at least as fast as a file server

21. Network manager has $10,000 to spend on “storage” Thin Server $1,000 Storage $9,000 A B Which scenario does your user want to see? Example: More disk for the dollar File Server $5,000 Storage $5,000 File Server $5,000 Storage $5,000 Thin Server $1,000 Storage $9,000 A B Installation, Maintenance CO$Ts Maintenance The hidden costs

22. Traditional Server vs. Thin s Traditional Thin General purpose useSpecific use Complex hardwareMinimized hardware Network and I/O add-onNetwork and I/O integrated NOS/drivers to install, single supportEmbedded, multi-NOS License costsNo licenses Puts demands on clientsBuilt to support clients OS can’t be network updatedNetwork upgradeable Specific management utilitiesWeb-based management Extra costs for network, memory, All included OS, peripheral connectivity cards, licenses, monitor, keyboard

23. Nuts and bolts s TraditionalThin CPU 100-300 MHz CISCCPU 20-100 MHz RISC 32-128 Mbyte RAM0.5-4 Mbyte RAM 200+ Mbyte hard drive0.5-4 Mbyte Flash ROM NIC and ports (SCSI, par, ser)On board NOS (e.g. NT, NetWare, or UNIX) Embedded in Flash ROM Installs in hoursMinutes MTBF 10.000 hoursMTBF 100.000 hours PC + monitor and keyboardVHS cassette size Power consumption >200 Watts5 Watts Total cost $2000-$6000$150-$1000

24. External Attention http://www.microsoft.com/homenet/ Universal Plug and Play Initiative Announcement Craig Mundie at CES 1999: "Connecting the Dots: Computing Everywhere and Connecting Everything" sView "Connecting the Dots" using Microsoft® Windows® Media Player http://video.sun.com/vod/jbekeynotes/mcnealy/

25. Thin Server Definition s “An optimized network-based hardware platform designed to perform a single or specialized set of functions. Characterized by running a minimal operating architecture, requiring no network operating system license and being independent of any operating system or proprietary protocol.” Source: Dataquest

26. Thin Server™ 란 ? s 모든 종류의 주변기기 (Non-PC) 를 네트웍으로 연결 가능케 하는 전 세계에서 엑시스 만이 가지고 있는 독자적이고 유일한 기술로서 프린터, 저장 시스템, 스캐너, 디지털 카메라, CD-ROM, In house 콘트롤 시스템에서 제조 장비에 이르기 까지 모든 장비들을 네트웍 에서 독립적, 지능적으로 억세스 할 수 있게 해 줍니다. 사용자들은 보다 바르고 스마트 하게 주변기기를 네트웍에 연결, 사용 할 수가 있습니다. s 별도의 PC 나 서버가 불필요 s 웹 서버로 동작하여 웹 브라우저를 이용한 설치와 관리 s 네트웍의 부하를 최소화 s 멀티프로토콜 지원 s 스마트하고 빠릅니다 s 사용자수 제한이 없습니다. s 플러그 앤 플레이 방식 s 저렴한 비용과 사용의 편리함

27. ThinServer Applications s Departmental and entry storage s Backup storage, application storage, plug-and-play storage, intranet server, mixed media s Office equipment s Sharing of printer, scanner, fax, copier s Building and industrial control s Connecting and controlling appliances and equipment s SOHO - access to media, storage, printing, cameras

28. ThinServer Categories High Optimization More Traditional Cost Device Specific Internet/ Webserver Caching, Proxy Server Application-specific

29. ThinServer Technology provides Access to Everything 스캐너 이동전화 PDA PC 프린터 스토리지 현금출납기 냉 / 난방기 비디오 전기, 전자용품 네트워크 카메라

30. ThinServer Forecast 1998-2002 Source: Dataquest

31. Thin Server™ 의 장점 s 자원의 공유 가능성을 제공함에 따라 네트웍의 가치를 한층 증대 s 기존의 전형적인 파일서버 기술에 비해 성능 향상, 비용절감 s 장비가 클라이언트와 직접적으로 통신 되므로 파일서버의 성능 향상, 네트웍의 트래픽 최소화 유도 s 장비의 기능과 사용성 증대 s 자원의 효과적인 공유를 통한 생상성 향상 s 설치의 편리함 s 저렴한 유지 비용 s 초기도입비용의 저렴 s 최적화된 소프트웨어 구조 s 웹을 통한 관리 s 네트워킹 OS 라이선스가 없고, 파일서버와 독립적으로 동작

32. State-of-the-art-technology  Windows NT, NetWare, UNIX, OS/2, Web Server 상에서 동작되며, Plug and Play 설치, 최적, 최소의 하드웨어 구성을 위한 C++ 기반 설계  ETRAX -32 비트 RISC CPU 로 구성된 고성능 네트웍 전용 프로세서 이더넷과 토큰링 콘트롤러, I/O 디바이스 탑재  웹을 통해 관리, 설치, configuration 이 보다 간편해짐  네트웍으로 통해 플래쉬 메모리로 업그래이드와 다운로드  동시 최대 세션 수가 255 명  편리한 사용자 인터페이스  윈도우와 유니스 사용자들은 자신의 데스크탑 시스템을 사용자는 동일한 디바이스와 익숙한 시각적인 사용자 환경에 억세스 할수 있다.

33. Embedded software Web-based mgmt Optimized hardware ThinServer Technology s Embedded software s Web-based architecture s Optimized hardware (RISC 하드웨어 ) AXIS ThinServer TM Technology provides ‘Access to Everything’ ETRAX 4 / ETRAX 100 Protocols for Windows NT, NetWare, OS/2, UNIX, Web server (HTTP) Protocols for Windows NT, NetWare, OS/2, UNIX, Web server (HTTP) Web- & Windows-based management Network Device

34. Embedded thin server software s File server emulation with industry compatible file systems and protocol stacks s SMB/CIFS, NCP/NDS, NFS, HTTP s TCP/IP, IPX/SPX, NetBEUI/NetBIOS s Concurrent support for major client systems s Windows 3.11/95/NT, NetWare 3/4, UNIX, OS/2, web s Support for hard disks, CD-ROM/DVD, printers, digital cameras, scanners and general I/O s High data transport bandwidth s Minimal memory requirements System-on a-chip solution optimized for embedded network communications applications

35. Web based architecture s Installation, configuration, management, device access and control can be done over the web s Devices can be integrated into Internet/intranet environments s Security options (including native mgmt e.g. NDS) s Real-time generation of HTML-content

36. Optimized hardware s Optimized for communication, rather than computation s Superior price/performance compared to using traditional PC CPUs (e.g. Pentium) or embedded CPUs (e.g. i960, 68360, StrongARM) s Low power consumption and small footprint s Low system cost s High integration and low component count using high-performance network RISC CPU, ETRAX

37. ETRAX 100 - The philosophy s Position s Position: Market’s highest price/performance ratio for network device system-on-a-chip solutions s Architecture s Architecture: High bandwidth packet data transfer architecture with closely integrated CPU and DMA functions s Performance s Performance: Be able to saturate a 100 Mbit network, and CPU performance for demanding thin server products s Functionality s Functionality: ASIC with fully integrated CPU, network, I/O and glue, only add memory and physical interface Result: A quantum leap in price/performance for network-attached devices

38. 씬서버 (Thin Server) 의 핵심 기술이 응집된 ETRAX 칩 / 32 비트 RISC 로 설계된 고성능 네트웍 전용 프로세서 ThinServer ETRAX processor s 100 MIPS, 32 Bit RISC s 10/100 Mbit Ethernet Controller s Extensive I/O; IEEE1284 ECP, shared RAM, EIDE/ATA-3, Wide SCSI, serial ports, general ports s Code Reduced Instruction Set s 1 Gbyte addressing range s Support for SRAM, DRAM, EPROM, EEPROM and Flash without external logic s 10 DMA channels for fast network and port I/O s Built in network interfaces s Built in I/O ports s Timers, interrupt logic, watchdog, hardware and software breakpoint logic s All sorts of memory interfaces s In-circuit Flash programming s Web on a Chip “ Web-on-a-chip” 네트웍 장비의 소형화와 웹 서버 실행에서 가격을 절감 어떠한 디바이스도 네트웍에 연결되고 사용되어 질 수 있게 한다.

39. Technologies used s NC type s High performance CPU: PowerPC, MIPS s Supports Java/HTTP access, but not NOS file systems s Traditional embedded designs s Medium performance CPU: MC68360, i960 s Thick design s PC motherboard and add-ons: 486, Pentium s Thin server design s High bandwidth CPU: Network RISC, ASICs s Embedded I/O

40.    Level of integration Reduction in costs x86 based with specialized software standard embedded (i960, 68k)  embedded RISC I/O (ETRAX)  system on a chip, integrated with drive standard PC file server Thin Fat Evolution

41. Why ETRAX 100? s Continued drive for lower cost s Need for higher performance s Increased customer demand s New market opportunities - new requirements s Camera, Scanner, MFPs, Hard Disk

42. Market Drivers s Broad Internet access and pervasive intranets s SOHO/Telecommuting/ Home s Higher speed Local and Remote networks s Content generating apps - more data s Quest for lower cost of ownership s Trend towards simplicity and specialized services s Advances in ASIC technology

43. Our Customer 현재 다양한 주변기기 서버 솔루션에 Axis 의 Thin Server 기술을 사용하고 있는 업체들 IBM- Canon-TEC-APTI-QMS Praim - Boffin Limited Roland Service Group,INC Cutting Edge - SMS Data Products- JES HardWare Solutions - Plextor CMS Enhancements PROCOM Technology SNMP Research Partner : CISCO,NetScape,IEEE, IETF, UNH/IOL,ATM,DATAQUEST,FROST,SULLIVAN, GARTNER GROUP, IDC,NOVELL,MICROSOFT,ORACLE(Techno Partner),IBM,QMS, SUN,IOMEGA

44. Thin Servers from Axis

45. Axis Network Print Servers Axis StorPoint CD-ROM Servers Axis StorPoint HD/4 Jaz Axis Network Camera Axis IBM Protocol Converters Axis Network Scan Servers

46. Axis product using ThinServer today s Branded product line s Print servers s Storage servers s CD-ROM servers s Scan servers s Camera servers s Technology s Turn-key OEM solutions s ThinServer Technology for selected partners; ETRAX, embedded software (file systems, stacks) and tools

47. The future: Access to Everything s Development of standards s New network infrastructures s Intensified activity with industry partners s Widening of product range, from office to home and industry s Drive cost down for a network node to below $20; “Web-on-a-chip” TM

48. Corporate strengths s Technology and products s Unique combination of CPU design, embedded software and network expertise s Best-of-breed I/O RISC processor and compiler design s Pioneering and leading with ThinServer Technology s Industry’s widest product range of thin servers with a proven track record s Industry cooperation and partnerships s International presence and business model

49. Summary s Exceptional vision and dedication, delivering ‘Access to Everything’ s Revolutionary approach: ThinServer Technology s Axis has the people, technology and commitment to truly increase the value of the network