1. CCT 300: Critical Analysis of Media Class 10: Web 2.0

2. Administrivia Presentation next week Test the following Wiki deadline Friday Dec. 8th (11:59pm…) Presentation next week Test the following Wiki deadline Friday Dec. 8th (11:59pm…)

3. Information or Creation? Information - what is it? How does it differ from data? Knowledge? Wisdom? “information economy” - what is it? What are value-added activities in the information economy? (and what aren’t all that valuable?) Information - what is it? How does it differ from data? Knowledge? Wisdom? “information economy” - what is it? What are value-added activities in the information economy? (and what aren’t all that valuable?)

4. Right/Left Brain Left brain - sequential, functional, logical, literal, textual, analytic, ordered, rules-based Right brain - simultaneous, metaphorical, aesthetic, emotional, contextual, synthetic, complex, holistic, association-based More orientation than exclusivity - we use both all the time (e.g., recognizing danger) Unless neurologically impaired, both can be exercised and developed Left brain - sequential, functional, logical, literal, textual, analytic, ordered, rules-based Right brain - simultaneous, metaphorical, aesthetic, emotional, contextual, synthetic, complex, holistic, association-based More orientation than exclusivity - we use both all the time (e.g., recognizing danger) Unless neurologically impaired, both can be exercised and developed

5. Three Trends Abundance Asia Automation Abundance Asia Automation

6. Abundance The developed world has most its basic needs sorted out - people don’t necessarily need more New product releases - not about need but want The developed world has most its basic needs sorted out - people don’t necessarily need more New product releases - not about need but want

7. Automation Products are increasingly produced by machines (e.g., robotics in manufacturing) But so are professional services - e.g., DIY law, accounting - even coding in cases Products are increasingly produced by machines (e.g., robotics in manufacturing) But so are professional services - e.g., DIY law, accounting - even coding in cases

8. Asia Alliteration! (Think globalization) Global work transfer - not just cheaper manufacturing labour but also cheaper info. economy labour Many qualified scientists, doctors, lawyers, accountants in India, China, Russia - often available at a fraction of Western salary Alliteration! (Think globalization) Global work transfer - not just cheaper manufacturing labour but also cheaper info. economy labour Many qualified scientists, doctors, lawyers, accountants in India, China, Russia - often available at a fraction of Western salary

9. High Concept, High Touch Previously privileged left-brain talents - increasingly automated, outsourced In age of abundance, goods and services must not just be functional but appealing Creativity - not just information processing - is the real value-added activity More complicated than following rules - must be able to manipulate and create them Previously privileged left-brain talents - increasingly automated, outsourced In age of abundance, goods and services must not just be functional but appealing Creativity - not just information processing - is the real value-added activity More complicated than following rules - must be able to manipulate and create them

10. Information vs. Conceptual Age Function Argumentation Focus Logic Seriousness Accumulation Function Argumentation Focus Logic Seriousness Accumulation Design Story Symphony Empathy Play Meaning

11. How to be creative! What is creativity? How can you foster it? Examples in ChangeThis reading Is creativity a key part of my future career plans? Should it be? What is creativity? How can you foster it? Examples in ChangeThis reading Is creativity a key part of my future career plans? Should it be?

12. Next week… No formal lecture - if you have test questions, we’ll talk more about them then Test will be conceptual vs. information driven - less about cramming information in your head vs. understanding what that information means and applying it to new situations No formal lecture - if you have test questions, we’ll talk more about them then Test will be conceptual vs. information driven - less about cramming information in your head vs. understanding what that information means and applying it to new situations