1. Note to the presenter These slides are not designed to be presented front-to-back, rather for you to pick and choose to tailor a story for your specific audience. Choose either slide 6 or slide 7, or keep both Depending on your customer’s current version of SQL Server, you may choose between slides 16 through 19 For detailed lists of features added by version, see the Appendix

2. Speaker Name Date

3. Current support level End Mainstream SQL Server 2005 SQL Server 2005 SP4 is in extended support, which ends on April 12, 2016 April 12, 2011April 12, 2016 SQL Server 2008 and 2008 R2 SQL Server 2008 and 2008 R2 are in extended support which includes security updates, paid support, and requires purchasing non-security hotfix support July 8, 2014July 9, 2019 SQL Server 2012 SQL Server 20012 SP2+ is in mainstream support until CY 2017 July 11, 2017July 12, 2022 SQL Server 2014 Currently supporting all versionsJuly 9, 2019July 9, 2024 End Extended Learn more about the SQL Server support lifecycle: support.microsoft.com/lifecycle/ support.microsoft.com/lifecycle/

4. What does end of extended support mean?

5. The benefits of upgrading to SQL Server 2014 Achieve mission critical performance Get up to 30x faster transactions and more than 100x query performance gains with in-Memory Experience the 9’s you need— greater HA and DR with AlwaysOn Scale across compute, networking and storage with Windows Server 2012 R2 and up to 640 logical processors Maintain security and compliance The least vulnerable database platform six years in a row*, engineered for security from the ground-up Manage compliance audit requirements Keep receiving support, security updates and hotfixes Optimize data infrastructure Virtualize and consolidate your data platform for maximum performance at low TCO Choose the best of on-premises and Azure with hybrid cloud Migrate web applications to Azure SQL Database to reduce administrative needs **National Institute of Standards and Technology Comprehensive Vulnerability Database 4/2014

6. The evolution of the Microsoft data platform

7. The Evolution of SQL Server Increased performance and functionality – release over release 7 ¹Total Economic Impact™ Of Microsoft SQL Server, July 2014 A new standard for mission critical databases & end-to-end business intelligence with cloud-ready technologies & solutions. “SQL Server 2012 delivers an ROI of up to 189% with a 1 year payback period“ Forrester TEI Study 2012 Solid offering for departmental IT & enhanced enterprise data platform. “Microsoft has made considerable strides in automating SQL Servers management tasks & improving performance tuning & uptime” eWeek 2005 Comprehensive data platform solution with massive strides in mission critical & business intelligence capabilities “Upgrading to Microsoft’s SQL Server 2008 delivered an anticipated ROI of between 162% & 181%.” Forrester TEI Study 2008 Comprehensive, integrated data management & business intelligence with award- winning analytics. PowerPivot: Named one of eWeek’s Top 10 Technologies of 2010 eWeek Build mission-critical apps using high-performance, in- memory technology across OLTP, data warehousing, BI and analytics workloads without having to buy expensive add- ons or high-end appliances. Up to 30x faster transactions 100x query performance gains Enhanced high availability with up to 8 readable secondaries Enhanced security and scalability Hybrid backup and disaster recovery According to Forrester, the payback period for SQL Server 2014 is only 9.5 months. Forrester TEI Study 2014 20142005

8. Breakthrough performance with SQL Server 2014

9. *National Institute of Standards and Technology Comprehensive Vulnerability Database 4/17/2013 Mission critical performance with SQL Server 2014 Breakthrough performance 13x performance from 2005, 5.5x from 2008 with up to 30x additional gains from in-memory OLTP High availability The 9’s you need with readable secondaries using AlwaysOn Security Least vulnerable database six years in a row*, with encryption, key management, auditing, and separation of duties Scalability Scale across compute, networking and storage with Windows Server Manageability Improved manageability with policy-based management, distributed replay, improved performance tuning and Windows PowerShell support Programmability Reduce complexity with advanced developer tools including T-SQL enhancements plus support for unstructured and complex data

12. Optimize your data platform investments Shared Lower cost Dedicated Higher cost Higher administration Lower administration Hybrid Cloud Physical SQL Server Physical Machine (raw iron) SQL IaaS SQL Server in Azure VM Virtualizes Machines SQL Virtual SQL Server Private Cloud Virtualized Machine + Appliance Paas & SaaS Azure SQL Database Virtualized Database SQL Upgrade scenarios Achieve mission-critical performance on- premises Virtualize and consolidate with Windows Server Reduce TCO and increase availability with Azure VMs Easy on-ramp to cloud for web applications with Azure SQL Database

15. Magic Quadrant for Data Warehouse Database Management Systems 3 Positioned among industry leaders Microsoft a leader for… Magic Quadrant for Business Intelligence and Analytics Platforms 2 A leader 7 years running Magic Quadrant for Operational Database Management Systems 1 Farthest right in completeness of vision

16. SQL Server 2014 customer momentum 5 In-Memory OLTPIn-Memory ColumnStoreHybrid & HA

17. What’s New in SQL Server 2014 since SQL Server 2012 17 PERFORMANCE AND SCALE In-Memory OLTP Enhanced In-Memory ColumnStore for DW Buffer Pool Extension to SSDs Enhanced Query Processing Resource Governor adds IO governance SysPrep at cluster level Predictable performance with tiering of compute, network, and storage with Windows Server 2012 R2 HIGH AVAILABILITY Enhanced AlwaysOn, with 8 secondaries and Replica Wizard Delayed Durability Clustered Shared Volume support, VHDX support (Windows Server 2012 R2) Manage on-premises and cloud apps (System Center 2012 R2) SECURITY Enhanced separation of duty CC certification at High Assurance Level for 2014 Backup encryption support PROGRAMMABILITY Query optimization enhancements HYBRID CLOUD SOLUTIONS Simplified backup to Windows Azure Support for backup of previous versions of SQL Server to Windows Azure Cloud back-up encryption support Simplified cloud Disaster Recovery with AlwaysOn replicas in Windows Azure VMs EASY ON-RAMP TO THE CLOUD New Windows Azure Deployment UI for SQL Server Larger SQL Server VMs and memory sizes now available in Windows Azure EASY ACCESS TO DATA, BIG AND SMALL Power Query Windows Azure HDInsight Service Analytics Platform System (PDW V2) POWERFUL INSIGHTS WITH FAMILIAR TOOLS Power BI in Office 365 Power Map for Excel Mobile interfaces for Power BI

18. What’s New in SQL Server 2014 since SQL Server 2008 R2 18 PERFORMANCE AND SCALE In-Memory OLTP Enhanced In-Memory ColumnStore for DW Support for 640 logical proc. and Support to 15,000 partitions Resource Governor IO governance Buffer Pool Extension to SSDs Query optimization enhancements SysPrep at cluster level Predictable performance with tiering of compute, network, and storage with Windows Server 2012 R2 HIGH AVAILABILITY SQL Server AlwaysOn Delayed Durability Recovery Advisor Windows Server Core Live Migration Online Operations enhancements Clustered Shared Volume support, VHDX support (Windows Server 2012 R2) Manage on-premises and cloud apps (System Center 2012 R2) SECURITY User-Defined Server Roles Default Schema for Groups SQL Server Audit SQL Server Fine-grained Auditing Enhanced separation of duty CC certification at High Assurance Level Backup encryption support PROGRAMMABILITY SQL Server Data Tools Local DB runtime (Express) Data-tier Application Component project template Data-Tier Application Framework (DAC Fx) Query optimization enhancements Interoperability support (ADO.NET, ODBC, JDBC, PDO, ADO APIs and.NET C/C++, Java, Linux, and PHP platforms) T-SQL enhancements Enhanced support for ANSI SQL standards Transact-SQL Static Code Analysis tools Transact-SQL code snippets Intellisense Unstructured and complex data support FileTable built on FILESTREAM Remote Blob Storage with SharePoint 2010 Statistical Semantic Search Spatial features, including Full Globe and arcs Large user-defined data types MANAGEABILITY Distributed Replay Contained Database Authentication System Center Management Pack for SQL Server 2012 Windows PowerShell 2.0 support Multi-server Management with SQL Server Utility Control Point Data-Tier Application Component HYBRID CLOUD SOLUTIONS Simplified backup to Windows Azure Support for backup of previous versions of SQL Server to Windows Azure Cloud back-up encryption support Simplified cloud Disaster Recovery with AlwaysOn replicas in Windows Azure VMs EASY ON-RAMP TO THE CLOUD New Windows Azure Deployment UI for SQL Server Larger SQL Server VMs and memory sizes now available in Windows Azure DAC enhancements: Import/export with Windows Azure SQL Database COMPLETE AND CONSISTENT FROM ON-PREM TO CLOUD SQL Server Data Tools License Mobility (with SA) Resource Governor enhancements Snapshot backups to Windows Azure via SQL Server Management Studio ACCESS ANY DATA Power Query Windows Azure HDInsight Service Analytics Platform System (PDW V2) Mash up data from different sources, such as Oracle & Hadoop INSIGHTS WITH FAMILIAR TOOLS Power BI in Office 365 Power Map for Excel Mobile interfaces for Power BI COMPLETE BI SOLUTION SQL Server BI Edition HA for StreamInsight, complex event processing BI Semantic Model SQL Server Data Tools support for BI Change Data Capture for Oracle Analysis services Import PowerPivot models into Analysis Services Enhancements on productivity, performance Reporting services Power View Configurable reporting alerts Reporting as SharePoint Shared Service Report Builder 3.0 Data quality services Build organizational knowledge base Connect to 3 rd party data cleansing providers Master data services Master Data Hub Master Data Services Add- in for Microsoft Excel Integration services Graphical tools in SSIS Extensible object model SSIS as a Server Broader data integration with more sources; DB vendors, cloud, Hadoop Pipeline improvements

19. What’s New in SQL Server 2014 since SQL Server 2008 19 PERFORMANCE AND SCALE In-Memory OLTP Enhanced In-Memory ColumnStore for DW Support for 640 logical proc. and 4 TB memory Support to 15,000 partitions Resource Governor IO governance Buffer Pool Extension to SSDs Query optimization enhancements SysPrep at cluster level Predictable performance with tiering of compute, network, and storage with Windows Server 2012 R2 Data Compression with USC-2 Unicode support Backup Compression HIGH AVAILABILITY SQL Server AlwaysOn Delayed Durability Recovery Advisor Windows Server Core Live Migration Online Operations enhancements Clustered Shared Volume support, VHDX support (Windows Server 2012 R2) Manage on-premises and cloud apps (System Center 2012 R2) SECURITY User-Defined Server Roles Default Schema for Groups SQL Server Audit SQL Server Fine-grained Auditing Enhanced separation of duty CC certification at High Assurance Level Backup encryption support PROGRAMMABILITY SQL Server Data Tools Local DB runtime (Express) Data-tier Application Component project template Data-Tier Application Framework (DAC Fx) Query optimization enhancements Interoperability support (ADO.NET, ODBC, JDBC, PDO, ADO APIs and.NET C/C++, Java, Linux, and PHP platforms) T-SQL enhancements Enhanced support for ANSI SQL standards Transact-SQL Static Code Analysis tools Transact-SQL code snippets Intellisense Unstructured and complex data support FileTable built on FILESTREAM Remote Blob Storage with SharePoint 2010 Statistical Semantic Search Spatial features, including Full Globe and arcs Large user-defined data types MANAGEABILITY Distributed Replay Contained Database Authentication System Center Management Pack for SQL Server 2012 Windows PowerShell 2.0 support Data-Tier Application Component HYBRID CLOUD SOLUTIONS Backup to Windows Azure Cloud Disaster Recovery Extend on-premises apps to the cloud EASY ON-RAMP TO THE CLOUD New Windows Azure Deployment UI for SQL Server Larger SQL Server VMs and memory sizes now available in Windows Azure DAC enhancements: Import/export with Windows Azure SQL Database COMPLETE AND CONSISTENT FROM ON-PREM TO CLOUD SQL Server Data Tools License Mobility (with SA) Resource Governor enhancements Snapshot backups to Windows Azure via SQL Server Management Studio ACCESS ANY DATA Power Query Windows Azure HDInsight Service Analytics Platform System (PDW V2) Mash up data from different sources, such as Oracle and Hadoop INSIGHTS WITH FAMILIAR TOOLS Power BI in Office 365 Power Map for Excel Mobile interfaces for Power BI COMPLETE BI SOLUTION SQL Server BI Edition StreamInsight, complex event processing BI Semantic Model SQL Server Data Tools support for BI Change Data Capture for Oracle Analysis services Import PowerPivot models into Analysis Services Enhancements on productivity, performance Reporting services Power View Configurable reporting alerts Reporting as SharePoint Shared Service Report Builder 3.0 Data quality services Build organizational knowledge base Connect to 3 rd party data cleansing providers Master data services Master Data Hub Master Data Services Add-in for Microsoft Excel Integration services Graphical tools in SSIS Extensible object model SSIS as a Server Broader data integration with more sources; DB vendors, cloud, Hadoop Pipeline improvements

20. What’s New in SQL Server 2014 since SQL Server 2005 20 PERFORMANCE AND SCALE In-Memory OLTP Enhanced In-Memory ColumnStore for DW Support for 640 logical proc. and 4 TB memory Support to 15,000 partitions Resource Governor IO governance Buffer Pool Extension to SSDs Query optimization enhancements SysPrep at cluster level Predictable performance with tiering of compute, network, and storage with Windows Server 2012 R2 Data Compression with USC-2 Unicode support Backup Compression HIGH AVAILABILITY SQL Server AlwaysOn Database Mirroring Failover Clustering Database Snapshots Delayed Durability Recovery Advisor Windows Server Core Live Migration Online Operations Clustered Shared Volume support, VHDX support (Windows Server 2012 R2) Manage on-premises and cloud apps (System Center 2012 R2) SECURITY User-Defined Server Roles Default Schema for Groups SQL Server Audit Transparent Data Encryption Extensible Key Management Standards-based Encryption SQL Server Fine-grained Auditing Enhanced separation of duty CC certification at High Assurance Level Backup encryption support PROGRAMMABILITY SQL Server Data Tools Local DB runtime (Express) Data-tier Application Component project template Data-Tier Application Framework (DAC Fx) Query optimization enhancements Interoperability support (ADO.NET, ODBC, JDBC, PDO, ADO APIs and.NET C/C++, Java, Linux, and PHP platforms) T-SQL enhancements Enhanced support for ANSI SQL standards Transact-SQL Static Code Analysis tools Transact-SQL code snippets Intellisense Data support FILESTREAM data type FileTable built on FILESTREAM Remote Blob Storage with SharePoint 2010 Spatial data support Full Text Search for unstructured files Statistical Semantic Search Large user-defined data types Programmability support Support for LINQ and ADO.NET Entity Framework CLR Integration and ADO.NET Object Services MANAGEABILITY Distributed Replay Contained Database Authentication System Center Management Pack for SQL Server 2012 Windows PowerShell 2.0 support Data-Tier Application Component Policy-Based Management SQL Server Performance Data Collector Query enhancements SMTP mail for secure DB email w/o Outlook HYBRID CLOUD SOLUTIONS Backup to Windows Azure Cloud Disaster Recovery Extend on-premises apps to the cloud EASY ON-RAMP TO THE CLOUD New Windows Azure Deployment UI for SQL Server Larger SQL Server VMs and memory sizes now available in Windows Azure DAC enhancements: Import/export with Windows Azure SQL Database COMPLETE AND CONSISTENT FROM ON-PREM TO CLOUD SQL Server Data Tools License Mobility (with SA) Resource Governor enhancements Snapshot backups to Windows Azure via SQL Server Management Studio ACCESS ANY DATA Power Query Windows Azure HDInsight Service Analytics Platform System (PDW V2) Mash up data from different sources, such as Oracle & Hadoop INSIGHTS WITH FAMILIAR TOOLS Power BI in Office 365 Power Map for Excel Mobile interfaces for Power BI COMPLETE BI SOLUTION SQL Server BI Edition StreamInsight BI Semantic Model SQL Server Data Tools BI Development Studio Microsoft Visual Studio-based report dev tools Change Data Capture for Oracle Analysis services Import PowerPivot models into Analysis Services Enhancements on productivity, performance Cube design tools, block computations, and write-back to MOLAP Reporting services Power View Configurable reporting alerts Reporting as SharePoint Shared Service Report Builder 3.0 Report Designer Report Manager Data quality services Build organizational knowledge base Connect to 3 rd party data cleansing providers Master data services Master Data Hub Master Data Services Add-in for Microsoft Excel Integration services Graphical tools in SSIS Extensible object model SSIS as a Server Broader data integration with more sources; DB vendors, cloud, Hadoop Pipeline improvements Persistent lookups High-performance connectors Data profiling tool

21. Upgrade Make the move Target Identify your destination(s) Get started today—Upgrade to SQL Server 2014 2 Discover Categorize applications and workloads Read Forrester’s TEI of SQL Server 2012 & 2014 Read Forrester’s TEI of SQL Server 2012 & 2014 Run the MAP toolkit SQL Server 2014 Azure VMs Azure SQL database Read the SQL Server 2014 Upgrade Guide Read the SQL Server 2014 Upgrade Guide Consult the SQL Server 2014 Upgrade Advisor Consult the SQL Server 2014 Upgrade Advisor Azure SQL Database Migration Wizard Azure SQL Database Migration Wizard 31