1. GREEN
ENTREPRENEURSHIP
CHALLENGES
AND
BENEFITS

2. GREEN ENTREPRENEURSHIP
CHALLENGES
Attitudinal
Important Journey-Awareness to Consciousness to Mindfulness
Lack of Sensitivity to Environment and Societal Impact
Initial Investments Looked Upon as Costs
Long Term Benefits not Considered
Concept of Sustainability Not Fully Understood
Role of Governments, International Organisations, Regulatory Bodies, Large Corporations, SMEs, NGOs, Educational Institutions, Media, Customers, Competition and Individuals is either Unclear or Lacks the Passionate Effort Needed to Work as aTeam

3. GREEN ENTREPRENEURSHIP
CHALLENGES
The New Law of Spiritual Economics Needs More Publicity, Awareness and Following : “VALUES OF ENTERPRISE EQUALS ITS VALUATION ON CAPITAL MARKETS”
Values mean Creating Abundance on Societal, Environmental and Financial Domains also Known as Triple Bottom Line Effect (John Elkington) Or Sustainable Development.
Sustainable Development is a Development that Meets the Needs of Present Without Compromising the Ability of Future Generations to Meet Their Needs

4. GREEN ENTREPRENEURSHIP
BENEFITS
Conservation of Critical Resources like Water, Energy along with Recycling and Recovery of Pollutants from Waste not only Contribute to Cleaner Environment but also Higher Profitability of Operations
Need for Conservation Invariably Promotes a Spirit of Innovation that very often creates better Product Quality through better Processes
Better Value Creation for Customers Creates Profitability, Which in Turn Creates Better Shareholder Value
Triple Bottom Line Effect Creates Positive Connect with Society and the Goodwill at large bringing in New Customers While Retaining the Existing Ones

5. GREEN ENTREPRENEURSHIP
BENEFITS
Ability to Attract Best Quality Employees
Improved Relations with Regulators and Legislators making Corporate Operations Much Easier
Greater Attractiveness to Investors
Networking with NGOs, Governments, International Organisations Create Helpful links in Addressing Other Issues
A Sustainable Business Translates into Long Term Growth and Progress for Everyone connected with it
Tax Benefits and Subsidies
Carbon Credits

6. TRIPLE BOTTOM LINE EFFECTS OR SUSTAINABILITY
GOALS AND CHALLENGES
Reduce – Reuse – Recycle Mantra
Improving the Environmental Footprints of Products through Greater use of Recycled Materials, Reducing Packaging Waste, Energy and Water Conservation
Developing New Products to Help Reduce Social or Environmental Problems
Acting to Enhance the Impact of the Organisation on the Community around Operations
Improving the Impact of the Organisation on the Environment around its Operations

7. TRIPLE BOTTOM LINE EFFECTS OR SUSTAINABILITY
GOALS AND CHALLENGES
Reducing GHG Emissions, Waste and Pollutants
Working with Governments to Promote Sustainable Development in the Country you Operate in
Implementing Stronger Controls over Suppliers on Enforcing Human Rights as well as Environmental Standards
Communicating an Organisation’s Performance on Sustainability to Investors and Stakeholders
Increased Representation of Women and Ethnic Minorities in Top Management

8. TRIPLE BOTTOM LINE EFFECTS OR SUSTAINABILITY
GOALS AND CHALLENGES
Revise and Tighten Controls to Support Ethical Business Dealings to Avoid Allegations of Corrupt Practices
Establish and Enforce Policies for Ethical Investment and Purchasing
Encourage Employees to Support the Community Schemes with their Skills
Increased or Redirected Charity

9. SUSTAINABILITY & TRIPLE BOTTOM LINE
Triple Bottom Line (TBL) encompasses people, planet and profit which are regarded as "three pillars of sustainability"
Sustainability
Sustainability: Introduction and Concept
Triple Bottom Line
TBL: Introduction and Concept
TBL Reporting
Case Study
ITC
Suzlon
TCS 3M

10. SUSTAINABILITY
Sustainable business is an enterprise that has minimal negative impact on the global or local environment, community, society, or economy
Business case for sustainability increase revenue, reduce energy expenses
Transparency engaging and open environment in the company
Stakeholder engagement to understand impacts and concerns
Thinking ahead upgraded technology & throw away old materials
Social Measures: Refers to social dimensions of a community or region and could include health and well-being, quality of life, and social capital
Environmental Measures: Represents measurements of natural resources and reflect potential influences to its viability
Economic Measures: ought to be variables that deal with the bottom line and the flow of money
“Corporate sustainability is a business approach that creates long-term consumer and employee value by creating a "green" strategy aimed toward the natural environment and taking into consideration every dimension of how a business operates”

11. Pillars of Triple Bottom Line
“TBL is an accounting framework that incorporates three dimensions of performance: social, environmental and financial”
Pillars of Triple Bottom Line
Social Measures: Refers to social dimensions of a community or region and could include health and well-being, quality of life, and social capital
Environmental Measures: Represents measurements of natural resources and reflect potential influences to its viability
Economic Measures: ought to be variables that deal with the bottom line and the flow of money
“TBL dimensions are also commonly called the three Ps: people, planet and profits”

12. Global Reporting Initiative
TBL REPORTING
There is no universal standard method for calculating the TBL. Neither is there a universally accepted standard for the measures that comprise each of the three TBL categories
Profit
Taxes
Wages
Employment
Revenue per sector
Health
Culture
Community
Education
Household Income
Energy
Air/Water
Green Policy
Pollutants
Waste Management
Global Reporting Initiative
GRI helps businesses, governments and other organizations understand and communicate their impacts on issues such as climate change, human rights and corruption.
Examples of GRI
Social Measures: Refers to social dimensions of a community or region and could include health and well-being, quality of life, and social capital
Environmental Measures: Represents measurements of natural resources and reflect potential influences to its viability
Economic Measures: ought to be variables that deal with the bottom line and the flow of money
Toyota created the hybrid gas/electric car the ‘Prius’, which helped Toyota break into the big 3 car manufacturers in US
Increased market share and supported healthier lifestyle habits by purchasing Quaker oats

13. CASE STUDY- TBL & SUSTAINABILITY AT ITC
ITC has made a far-reaching contribution to the national cause of livelihood creation, particularly in rural India
Corporate Social Responsibility
Environment, Health & Safety
Social Forestry
Soil and Moisture Conservation
Health & Sanitation
Livestock Development
Education
Solid Waste Management
Energy Conservation and Renewable Energy
Water Conservation
Waste Recycling
Greenhouse Gases and Carbon Sequestration
Thought Leadership for Economic Prosperity
Promoting Thought Leadership in Sustainability
CII-ITC Centre of Excellence for Sustainable Development

14. CASE STUDY : ITC

15. CASE STUDY : ITC

16. CASE STUDY : ITC

17. DEVELOPING RURAL MARKET e-HUB
ITC E-CHOUPAL
DEVELOPING
RURAL MARKET
e-HUB

18. e-CHOUPAL-THE IDEA
e-Choupal is an initiative of ITC Limited, a conglomerate in India, to link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soya- beans, wheat, coffee, and prawns.

19. WHY e-CHOUPAL? FRAGMENTED FARMS
CHALLENGES TO AGRICULTURE IN INDIAN ECONOMY
FRAGMENTED FARMS
WEAK INFRASTRUCTURE
INVOLVEMENT OF NUMEROUS INTERMEDIARIES

20. CONVENTIONAL SUPPLY CHAIN

21. e-CHOUPAL ADDING VALUE TO SUPPLY CHAIN

22. CONVENTIONAL Vs e-CHOUPAL MARKET COST ANALYSIS
COST ELEMENT
CONVENTIONAL MARKET
E-CHOUPAL
TROLLEY FREIGHT TO MANDI
100
Nil
FILLING & WEIGHING LABOR 70
LABOR KHADI KARAI 50
HANDLING LOSS
COMMISSION TO AGENT
COST OF GUNNY BAGS 75
LABOR (STITCHING & LOADING) 35
LABOR AT FACTORY (UNLOADING)
FREIGHT TO FACTORY
250
TRANSIT LOSSES 10
GRAND TOTAL
755
185
% OF TOTAL SOYA-BEANS COST 8% 2%

23. EHS CERTIFICATIONS ISO 14001: Environment Management System
Manufacturing units and Hotels of ITC (except new commissioned units; ITC Grand Bharat, My Fortune, Bengaluru and Foods unit at Malur) and the ITC Life Sciences & Technology Centre at Bengaluru.
OHSAS 18001: Occupational Health & Safety Management Systems
Manufacturing Units of ITC (except the newly commissioned Foods Unit at Malur)
SA 8000: Social Accountability
Leaf processing plants at Chirala, Anaparti and Mysuru, Cigarette factory at Kolkata, Packaging and Printing Unit at Tiruvottiyur and Haridwar and ITC Infotech Bengaluru.
Food Safety: ISO 22000/HACCP Food Safety Management System
ITC Maurya, ITC Mughal, ITC Maratha, ITC Grand Central, ITC Sonar, ITC Windsor, ITC Kakatiya, ITC Rajputana, WelcomHotel New Delhi and My Fortune Chennai and Foods Units in Haridwar and Pune.

24. EHS CERTIFICATIONS 5 star rating for ITC Grand Chola
LEED® Platinum Rating by US Green Building Council – Existing Building category
Hotels: ITC Maurya, ITC Windsor, ITC Maratha, ITC Grand Central, ITC Mughal, ITC Sonar, ITC Kakatiya and ITC Rajputana.
LEED® Platinum Rating by Indian Green Building Council – New Construction category
ITC Gardenia, ITC Grand Chola and My Fortune Bengaluru.
LEED® Platinum Rating by Indian Green Building Council – Green Factory Building
ITC’s Units at Saharanpur, Bengaluru, Munger and Pune.
Green Rating for Integrated Habitat Assessment (GRIHA) by The Energy and Resources Institute (TERI) and Ministry of New & Renewable Energy (MNRE), Government of India
5 star rating for ITC Grand Chola

25. EHS CERTIFICATIONS LEED® Gold Rating by Indian Green Building Council
Packaging and Printing Unit at Haridwar and Leaf processing plant at Mysuru.
FOREST STEWARDSHIP COUNCILTM- Chain of Custody and Controlled Wood b Rainforest Alliance
Paperboards and Specialty Paper Units at Bhadrachalam, Tribeni, Kovai and Bollaram
BEE 5 Star Rating by the Bureau of Energy Efficiency, Government of India
ITC Green Centre at Manesar.
LEED® Platinum Rating (core & shell) by Indian Green Building Council and LEED Platinum Rating (commercial interiors) by US Green Building Council

26. CASE STUDY: SUZLON (ONE EARTH CAMPUS)
Corporate offices at One Earth campus have been named after the five key elements of nature, Aqua (Water), Tree (Wind+Wood), Sky (Ether), Sea and Sun (Fire)
One Earth campus is the Global Corporate Headquarter spread over 10 acres of land in Hadapsar, Pune
Suzlon One Earth is 100% powered by a combination of onsite & offsite renewable energy sources
7% of the total energy consumption comes from 18 onsite hybrid wind turbines, solar panels & photovoltaic cells; 93% of the remaining is from offsite wind turbines
Bamboo flooring used at workstations ensure reduced consumption
Air conditioning & cooling systems used are free of Chloro Flouro Carbons (CFCs) and Hydro Chloro Flouro Carbons (HCFCs)
LED street lighting is completely powered by Renewable Energy based systems located on the site thus reducing approximately 25% of the total lighting load
90% of regularly occupied spaces have daylight exposure

27. CASE STUDY: TCS
TCS is amongst the Most Honored Companies in Institutional Investor's 2014 Annual All-Asia Executive Team Rankings
Employee base reached 319,656 – making TCS the 3rd largest employer in global IT services (105,481 women employee)
Top Employers Institute: Ranked # 1 Employer in Europe, UK & North America
Fit4Life program – Launched health program for wellness of employees
Marathon has created a unique opportunity to engage with the communities

28. CASE STUDY: TCS
TCS is amongst the Most Honored Companies in Institutional Investor's 2014 Annual All-Asia Executive Team Rankings
Swachh Bharat Abhiyan initiative – pledged 100 Crore to build dedicated sanitation facilities for girl students in government schools
Adult Literacy Program - reached over 2 lakh beneficiaries with approx. 30,000 jail inmates becoming literate
Zero Incidents' organization – launch of Safety First initiative on May 2, 2014
Asian Sustainability Ranking: Ranked #1 of Top 100 Companies
+1500 Customers responded:-
98% consider TCS as a partner of choice and are willing to endorse capabilities
96% - appreciate responsiveness & accessibility
94% feel that it is easy to collaborate and do business

29. CASE STUDY: 3M
3M is an American multinational conglomerate corporation
with $30 billion sales, 88,000 employees and 55,000 Products

30. NON-SUSTAINABLE GROWTH:
MUMBAI CITY
2005 Floods major cause due to the exploitation of Mithi River
Encroachment of Sanjay Gandhi National Park
Destruction of Mangroves and development of urban infrastructure i.e. BKC & Lokhandwala
Backbay Reclamation – Cuffe Parade
Reduction in number of visiting flamingos
Contamination of drinking water

31. BIBLIOGRAPHY Ms. Chhaya Sehgal Founder and CEO, The Winning Edge
ericssontetra-pak-max-hamburgers-and-mitt-liv/
Seven_things_CEOs_boards_should_ask_about_climate_reporting-- TBL.pdf
Sustainability-Report pdf

32. T H A N K Y O U