1. Honest Tea
Honest tea;
Tea Bags

2. Executive Summary SWOT Analysis New Product Introduction Target Market
Perceptual Map
Sales Objective
New Product Decisions
Distribution Plan
Promotions Budget
Advertising

4. New Product: Tea Bags
Products they already have include individual bottles, kids juice (bottles and pouches), large family sized bottles, and now tea bags!
Tea Bags in 40 count for original and 20 count for exclusive flavors

5. Target Market
The target market for this company and product is psychographic and lifestyle. Also income is a market segment that will be focused. These beverages are a higher price than most
The market is large. Geared towards healthy lifestyle living families and singles. This reaches out to men and women. The tea bags may reach out to an older group of individuals.
Even though this product comes bottled, the tea bags will be more convenience for stay at home people. Many who work from home, stay home moms/dads, and older generations will find this product more useful

6. Competition/Perceptual Map

7. Sales Objectives US Market

8. New Product Decisions All organic product Fair Trade Certified
Prices are reasonable and even comparable to competition
Major different flavor opportunities
This product is in the introductory stage

9. Pricing Strategy Pricing Objective: Status Quo
Maintain existing prices
Meet competitions prices
By going status quo, this product will be able to continue to be stable with sales even with competition
Pricing Strategy: Status Quo
It’s a simple easy way to ease the product into the consumers hands
Charge identical prices to competition

10. Distribution Plans Consumer Coca Cola/Honest Tea Whole Foods
Trader Joes
Target
Target is a large place to start but, carries a large selection of organic and healthy foods. This way the product will reach an even broader market

11. Promotion Budget Sales Revenue $650,000 MarComm% 3% Marketing Budget
$19,500
Sales Promotions
Coupons
$9,000
Samples
$2,000
Advertising
$6,000
Sponorships
$2,500
Total Budget

12. Advertising
The Honest Tea blog will keep continuous updates on this product
More information will also be sent out in our news letter
Social media sites are already linked including Instagram, Facebook, YouTube, Twitter and Pinterest. Information will be updated and show the progress of the new product
Small ads in magazines will also be featured

13. New Honest Tea, Tea Bags
$4.29 FOR 40 CT