1. 1 William G. Scarborough, PMI Vice President and General Counsel REP BREAKFAST OCTOBER 22, 2011 PMI’s Brand HOW WE COLLABORATE FOR SUCCESS

2. 2 Presentation Title Topics Why the Protection of PMI’s Brand is important. Examples of Current IP problems. Some tools to help you.

3. 3 Why is the Protection of PMI’s Brand Important 1.Trusted Source. Brand conveys the source of a product or service to the consumer. 2.Confusion to Consumers. Trademarks are legally protected by law in order to protect the public as well as the trademark owner. 3.Use IT or Lose IT. Trademark owners must protect their brand or it becomes public domain. 4.Dilution of a Mark is an infringement as well as a direct misuse. Presentation Title

4. 4 Some Current Issues in Dilution of PMI’s Brand 1.Using a globe and blue in a trainer’s logo. 2.Using the REP logo next to products that are unrelated to the REP Program or PMI, such as courses dealing with certification that is not PMI’s. (Gives the appearance that PMI is supporting the underlying certification). 3.Using the PMP® mark to brand a trainer’s products. EG “PMP Master Course” 4.Using PMP® in the domain name. 5.Using PMP in a logo. PMP eople. PMP repared. 6. Use of PMI marks in App titles. “PMP Cheat Sheet” 7.Copyright issues. Paraphrase Presentation Title

5. 5 Resources to Help You Tutorial and Guidelines in multiple languages Helpful Hints in Newsletters Contact the REP Program to answer any questions. Presentation Title

6. 6 PMI BRAND – HOW WE COLLABORATE QUESTIONS? Presentation Title