1. What Is Fashion? Back to Table of Contents

2. What Is Fashion? 2 Chapter 1 What Is Fashion? Introducing Fashion Fashion History

3. What Is Fashion? 3 Earliest Clothing The earliest clothing dates from about 20,000 B.C. The earliest clothes were developed primarily for protection from the weather and environment. The earliest clothes were made of fur, animal skin, leaves, and grass. Section 1.2

4. What Is Fashion? 4 Why People Wear Clothes People have three basic clothing needs: Section 1.2 Physical needs: protection and safety Psychological needs: appearance enhancement Social needs: affiliation and standards

5. Why People Wear Clothes Section 1.2 Why Clothing? Physical Needs protection safety Social Needs affiliation/fitting in standards Psychological Needs identity adornment cultural identity 5

6. What Is Fashion? 6 Sources of Clothing History The evolution of dress can represent a visual history of a culture. Section 1.2 Sources of clothing history include: Actual garments Old paintings Fashion publications Photographs Written publications

7. What Is Fashion? 7 Fashion Through the Ages Centuries ago, people dressed according to what society allowed for the social classes. The wealthy class dictated fashion. During the 18 th century, political and social shifts contributed to the growth and influence of the middle or working class. Section 1.2

8. What Is Fashion? 8 Fashion Through the Ages During the Industrial Revolution of the 1800s, garments began being mass-produced. The invention of photography influenced the spread of styles. The fashion magazine Vogue was first published in 1892. Section 1.2

9. What Is Fashion? 9 Historical Trendsetters Elizabeth I (late 1500’s) –Clothing indicator of social status Louis XIV (late 1600’s) –Sent life-size fashion dolls to every European court Marie Antoinette (late 1700’s) –Trendsetter for ornate styles Section 1.2

10. What Is Fashion? 10 Historical Trendsetters George Bryan “Beau” Brummell –Dandyism dandyism during the 1880s, a style of dress for men and a lifestyle that celebrated elegance and refinement Section 1.2 Jacqueline Kennedy Onassis –Understated elegance The Beatles –“Mop-top” hairstyles