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The Ebook Publishing Revolution Tom Corson-Knowles February 4, 2013.

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Presentation on theme: "The Ebook Publishing Revolution Tom Corson-Knowles February 4, 2013."— Presentation transcript:

1 The Ebook Publishing Revolution Tom Corson-Knowles www.TCKPublishing.com Tom@TCKPublishing.com February 4, 2013

2 Digital vs. Physical Sales

3 Ebooks Are The Future!

4 EVERYONE Has a Kindle! 5 Million+ Kindle Fires sold in 9 months You can read Kindle books on any Smartphones, Tablets, or Computer with the free Kindle Reading Software More than 10% of Americans currently read Kindle books and it’s growing rapidly

5 It’s All About The Money $$$... With a traditional publisher, you earn about $2 royalties a copy selling a $25 hardcover book As a self-published ebook author, you earn $2 royalties on a $2.99 Kindle ebook Is it easier to sell a $2.99 book or a $25 book?

6 Step 1. Writing Finish your book! Perfection is Your ENEMY 5,000 words and up is fine for an ebook, depending on genre – you can start with a short story!

7 Bestselling Author vs. Best Writer Would you rather be a bestselling author or the best writer in the world? The sooner you get your book done, the more you can sell! You can always update it or come out with a 2 nd edition

8 Step 2. Editing Editing is key! If you want to compete with the “professionals” you need a professional team – that means a good editor at least.

9 Step 3. Formatting For Kindle It’s pretty simple with Microsoft Word, you can do it in 30 minutes (give or take a Kauai rainstorm) for a 15,000 word book. Free training video: EbookPublishingSchool.com EbookPublishingSchool.com

10 Step 4. Cover Design Your COVER and TITLE sell your book more than ANYTHING inside the book. $5 Fiverr.com vs. WTF?

11 Haldeman-Julius Case Studies Art of Controversy – 0 to How To Argue Logically 30,000 The King Enjoys Himself 8,000 to The Lustful King Enjoys Himself 38,000 The Mystery of The Iron Mask 11,000 to The Mystery of The Man in The Iron Mask 30,000

12 Step 5. Publishing on Kindle Takes more time to explain than to actually do it Go to kdp.amazon.com – fill out your bank account info and then upload your book.kdp.amazon.com

13 Step 6. KDP Select (Free Promotions) It’s a 90-day exclusive contract with Amazon for your ebook 5 free days Personal experience: 657 to 22,257 free downloads 7 days after Promo ends: 50 to 1,231 SALES Word of Mouth Marketing

14 Book Marketing Exercise Write down the last 5 books you read Then write: – How did you hear about them? – Why did you buy them? – Have you told anyone else about that book?

15 Step 7. Marketing List of sites for your free promotions Facebook Groups for Kindle authors Twitter Give People What They Want First Then Give Them What They Need

16 Marketing Is #1 Marketing is the most important part of the process There are MILLIONS of writers and hundreds of millions of books that DON’T SELL If you’re not going to invest time and money in marketing, partner with someone who will

17 Step 8. Write More (e)Books! The #1 key to success is writing more Every book you publish is a new chance to attract a lifelong, raving fan reader One author has over 128 Kindle ebook novels and short stories – none of them sell exceptionally well, but combined she earns a high six-figure income.

18 Step 9. Sign A Publishing Deal (Optional) You can always sign a publishing deal later on after you’ve self-published It’s a lot easier to get a deal with thousands of readers than zero

19 Step 10. Cash Your Checks

20 Question How Does Publishing With TCK Publishing Work?

21 Questions? For more info visit www.EbookPublishingSchool.com Email: Tom@TCKPublishing.com


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