1. 218F First Class Club Coach1 How to Sponsor New Clubs 218H

2. 218F First Class Club Coach2 Why be a Sponsor?  Extend your leadership skills  Develop project-management proficiency  Expand your marketing expertise 1

3. 218F First Class Club Coach3 Your Duties  Organize the new club  Set up regular club meetings  Complete the paperwork and plan the charter presentation 2

4. 218F First Class Club Coach4 New Club Support Team  Two sponsors  Two mentors  Lt. governor marketing  District governor 3

5. 218F First Class Club Coach5 Identify Your Target  Company size, location, revenue and industry  Names of key contacts/decision-makers within the organization  Company strategies, key initiatives, priorities, focus and mission  Recent news articles pertaining to the company 4

6. 218F First Class Club Coach6 Plan Your Meeting  Make an appointment  Prepare for the meeting  Plan your questions  Mention companies that currently sponsor Toastmasters clubs  Give a value statement 5

7. 218F First Class Club Coach7 Features/Benefits/Value Chart 6

8. 218F First Class Club Coach8 The Sample (Demo) Meeting  Experienced Toastmasters  Pique prospects’ interest  Consider audience perspective 7

9. 218F First Class Club Coach9 After the Sample (Demo) Meeting  Explain dues and fees  Conduct Q&A  Complete Application to Organize 8

10. 218F First Class Club Coach10 Community Club Publicity  Plan a sample (demo) meeting  Use media to publicize the meeting  Contact chamber of commerce  Use posters  Target specialized groups 9

11. 218F First Class Club Coach11 Feed Their Enthusiasm  Announce next meeting date / time / place  Select temporary officers  Collect attendees’ contact information  Collect fees from those who are joining  Collect the charter fee 10

12. 218F First Class Club Coach12 Charter PR  Work with district PRO  Local media announcement  Follow-up  Send a photo 11