1. Dr. Silvia Bidart Coordinator Session 9 Consulting Services and Research Studies www.witsa.org Libon, Portugal March 16th 2014

2. Together with WITSA, UNCTAD and other project partners, GIZ elaborated a comprehensive concept for the joint development and implementation of a Global IT Industry Barometer (ITIB) with: a global perspective (harmonized core module) and regional adaptability (additional modules) Global Industry Information Technology Barometer www.witsa.org2 Executive Summary

3. Importance and Benefits of a Standardized Global M&E Tool for the IT-Sector IT associations, international organizations, and governments deplore the lack of reliable and comparable data on the IT sector in low- and middle-income countries:  Lack of official data: Few countries compile official data on the composition, capabilities, and size of the IT sector  Global disparity of existing data: Existing data on the IT sector is inconsistent making international comparison of data impossible  Different focus of private analyst data: Data published by private market research companies focus on a demand-side perspective and tend to be expensive Need for a standardized global monitoring and evaluation (M&E) tool for the IT-Sector A standardized global M&E tool yields benefits for all stakeholders:  WITSA ‒Enhanced branding of WITSA as a global voice of the ICT industry ‒Enhanced understanding of the IT industry and impact of IT globally ‒Improved ability to engage in policy advocacy activities at the international level ‒Ability to improve member services  IT associations ‒Improved insights in specific needs of their members ‒Support and services tailored to those needs ‒Improved ability to engage in policy advocacy activities domestically  IT companies ‒Timely identification of relevant trends in the IT industry (“Early-warning system”) ‒Improved benchmarking domestically and against IT industries of other countries  Policy makers ‒Enhanced basis to assess the economic impact of the IT sector ‒Improved evidence for policy design and targeted sector promotion ‒Accurate and up-to-date information for monitoring purposes Situation & ChallengesBenefits The lack of consistent data on the IT industry emphasizes the need for a standardized global M&E tool

4.  Provide an effective and easy to use tool for monitoring and evaluation of IT industry performance  Obtain accurate statistical information on the IT industry which can be used for economic planning, benchmarking and lobbying  Generate reliable data on the IT industry in developing and emerging countries  Obtain information on human resources (HR) and export activities in the IT industry  Identify relevant trends in the IT industry  Obtain globally comparable figures on the IT industry and to improve the availability of data sets regarding consistent time series  Collect data that illustrates the strategic importance of the IT industry for economic and social development  Better understand the specific needs of IT companies Goals www.witsa.org4

5. 1.Establish the WITSA Global ITIB Task Force including all relevant stakeholders and project partners (March 2014) 2.Conduct a Global ITIB Planning Workshop in order to clarify points and agreements (March 19th 2014 – Portugal) (Structure, Revenue Model, Data Anzlysis, Data Security, etc.) 3.Develop an ITIB Implementation Manual (Q2 2014) 4.Optional: Design and develop an IT tool for the ITIB (Q3 2014) 5.Inform WITSA members and the public about the ITIB roll-out 6.Elaborate and conduct an ITIB Implementation Training in order to enable stakeholders to implement the ITIB independently and sustainably according to a unified methodology defined by the WITSA Global ITIB Task Force / Global ITIB Steering Committee (Q3/Q4 2014) 7.Optional: Conduct pilot implementation of the ITIB in a selected region (2015) 8.Global roll-out of the ITIB (2015) Activities to implement this study: www.witsa.org5

6. Objective: to conduct a Global ITIB Planning Workshop in order to discuss, clarify and define vision, model, activities and roadmap.  Name of the Meeting: Measuring the IT Industry Globally. The IT Industry Barometer Initiative: Next Steps  When: March 19th 2014 (8:30 – 16:30 hs)  Who: WITSA Global ITIB Steering Committee, with the collaboration of GIZ and UNCTAD. Next Steps: First Meeting Portugal March 19th 2014 www.witsa.org6

7. I) To clarify and finalize the following points:  ITIB main processes and process models including:  Management processes (ITIB strategy and vision, coordination of ITIB process, revision of questionnaire)  Performance processes (data collection, data analysis, data distribution)  Support processes (marketing & communication, IT & infrastructure, quality management, ITIB funding)  Organizational structure (based on the three options outlined in the ITIB concept)  ITIB questionnaire  Tools for internet-based surveys  Data Security  Funding II) To start discussing and defined later: Revenue Model III) To discuss and agree: Roadmap AGENDA of Meeting March 19th 2014 - Portugal www.witsa.org7

8. ITIB Concept – Organizational Structure Definition of Organizational Structure Centralized Organizational Structure Or Any other?

9. ITIB Concept – Organizational Structure Centralized Organizational Structure WITSA Coordination Steering Committe Southeast European Associations ALETI… Sofex (Guatemala) BASSCOM (Bulgaria) MASIT (Macedonia) … Cessi (Argentina) STIKK (Kosovo) Assespro (Brazil) + 18 further associations Further associations Global Regional National Coordination on global level Roll-out and operational responsibility on national level Cooperation External Partner

10. ITIB Concept – Organizational Structure Hybrid Organizational Structure UNCTAD Global Regional National WITSA ITIB Coordination Steering Committee Southeast European Associations ALETI… Sofex (Guatemala) BASSCOM (Bulgaria) MASIT (Macedonia) … Cessi (Argentina) STIKK (Kosovo) Assespro (Brazil) + 18 further associations Further associations ITIB Steering Committee Representatives of UNCTAD + WITSA (Regional VPs) + Regional Associations Central coordination with representatives from global & regional levels Roll-out and operational responsibility on national level

11. Reinforce WITSA membership and incorporate new associations Enhance WITSA as the Voice of the IT Industry Reinforce activities with stakeholders: Government International Organizations; Big Companies; SMEs Will be the base for International Cooperation Projects … Spillovers www.witsa.org11