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1.5 External Environment PEST Analysis. External Factors that Impact Business Political and Legal Issues  Employment laws  Consumer Protection Laws.

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Presentation on theme: "1.5 External Environment PEST Analysis. External Factors that Impact Business Political and Legal Issues  Employment laws  Consumer Protection Laws."— Presentation transcript:

1 1.5 External Environment PEST Analysis

2 External Factors that Impact Business Political and Legal Issues  Employment laws  Consumer Protection Laws  Business competition Laws  Political changes (elections?)  Policy changes  Can you think of anything in this category that has currently affected business?

3 External Factors that Impact Business Economic Influences  Economic Growth  Rising or falling living standards  Low or high levels of unemployment  Value of imports/exports  Can you think of anything in this category that has currently affected business?

4 External Factors that Impact Business Social and Cultural  Population demographics  Role of women  Improved Education  Retirement  Divorce/Marital rates  Job security  Immigration  Can you think of anything in this category that has currently affected business?

5 External Factors that Impact Business Impact of Technology  Costs (Equipment, labor training)  Labor relations  Data communication  CAD/CAM (computer-aided design/computer-aided manufacturing)  Internet/Intranet  Application programs  Can you think of anything in this category that has currently affected business?

6 PEST ANALYSIS This form of business analysis examines the external environment and the global factors that may affect a business. It can provide a quick and visual representation of business. It can provide a quick and visual representation of the external pressures facing a business, and their possible constraints on strategy. the external pressures facing a business, and their possible constraints on strategy. It is usually divided into four external influences on a business P – Political E – Economic S – Social T – Technological


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