1. We are one of 500 schools in the UK to be selected to take part in Simple Wellbeing Challenge! More than [ ] of our school pupils are set to ‘bin their bling’ and lose their luxuries as they take part in the Simple Wellbeing Challenge; a self esteem boosting and skincare education programme that strips the classroom back to basics. In the biggest school challenge of its kind, The Simple Wellbeing Challenge will measure how much appearance and modern gadgets affect teens’ self esteem and provide effective measures for teachers and parents to support them day-to-day.

2. Following a successful pilot, which took place at one school in Blackpool involving just 12 pupils (and was featured on ITV’s ‘Tonight’ programme), Simple, the UK’s No. 1 Facial Skincare brand, has made it possible for 500 secondary schools across the UK to take part from September. As well as educating British teenagers about the importance of skin health, the challenge will see pupils surrender 21st century material trappings such as gadgets (like MP3 players, mobiles and games consoles), make-up, fake tan and hair extensions and sign-up for voluntary work. Their self esteem levels will be measured before and after the challenge using the proven ‘Rosenberg Scale’, which showed dramatic increases as high as 90% during the pilot at Baines High School.

3. Psychologist, Emma Kenny, who is spearheading the campaign said: “With the ever increasing access to modern technology and the peer pressure which comes with it, teen self- esteem is at an all time low. On a parallel, wearing make-up and fake tan, and bringing gadgets into school, is at an all time high. I have witnessed firsthand the pressures that teenagers face today, from both a physical and psychological perspective, due to these luxuries. When you strip these back to basics, it’s amazing the positive effect that a more simple daily distraction- free routine can have.” The Challenge will last for three months as part of the Personal, Social, Health and Economic (PSHE) Personal Wellbeing curriculum.