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MediaLoft Café Product Report Jeff Shimada Director of Café Operations Jeff Shimada:

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Presentation on theme: "MediaLoft Café Product Report Jeff Shimada Director of Café Operations Jeff Shimada:"— Presentation transcript:

1 MediaLoft Café Product Report Jeff Shimada Director of Café Operations Jeff Shimada:

2 MediaLoft Overview Products carried Best performers of 1999 New products for 2000 Next Steps A café is a relaxing reading haven.

3 MediaLoft Products Carried Coffees –Cappuccino & espresso –Iced coffees Teas –Flavored blends –Single-Estate Assams Snacks –Biscotti –Cookies

4 MediaLoft Best Performers of 1999 Iced cappuccino Flavored decaf Bergamot tea

5 MediaLoft New Products for 2000 Iced chai Madeleines Chocolates Herbal teas Give additional suggestions by Thursday

6 MediaLoft The Reviews Are In! Modeled on the bookstore café, MediaLoft takes the concept to new heights! Business Day, August 1999

7 MediaLoft 1999: A Banner Year Overall sales set new record 3 new locations Book sales post biggest increase CD and videos close behind Café sales steady

8 MediaLoft Next Steps Market survey at each location Schedule new product intros Examine expansion potential ProductsSatisfactionGrowth Success

9 MediaLoft Market Surveys Use marketing firm Clarify goals before starting We participate in form design They compile results

10 MediaLoft Expansion Potential More seats Sofas Coffee tables Table service

11 MediaLoft Thank You! The keys: –Commitment –Responsibility –Teamwork Here’s to a successful 2000 and beyond!


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