1. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Agenda Review chapter nine Chapter quiz Discussion of quiz Opening activity Chapter ten mini-lecture Questions and Answers Assignment Conclusion CHAPTER 10

2. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 10

3. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 10

4. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 10

5. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Understand the role, scope, and potential of online consumer-generated media to advance your event Establish a powerful and effective event presence through online social media Differentiate the major advantages in online marketing Maximize event Internet marketing opportunities Determine the major types of Web sites and their characteristics CHAPTER 10

6. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Identify, prevent, and correct common mistakes in Web site management Include security and confidentiality for your URL Incorporate special features for your URL Develop and effectively utilize blogs and podcasts to promote your event Measure and evaluate the data collected through your online marketing activities CHAPTER 10

7. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Identify, prevent, and correct common mistakes in Web site management Include security and confidentiality for your URL Incorporate special features for your URL Develop and effectively utilize blogs and podcasts to promote your event, and Measure and evaluate the data collected through your online marketing activities.

8. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Web Site Example

9. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 10

10. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 10

11. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved Read and be prepared to discuss chapter eleven. CHAPTER 10

12. Copyright © 2011 by John Wiley & Sons, Inc. All Rights Reserved CHAPTER 10