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Category Experience Quick Serving Restaurants McDonald’s Triton Platforms Slacker/AOL, Triton Terrestrial Network Targeting Demo A18-34 Campaign Details.

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Presentation on theme: "Category Experience Quick Serving Restaurants McDonald’s Triton Platforms Slacker/AOL, Triton Terrestrial Network Targeting Demo A18-34 Campaign Details."— Presentation transcript:

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2 Category Experience Quick Serving Restaurants

3 McDonald’s Triton Platforms Slacker/AOL, Triton Terrestrial Network Targeting Demo A18-34 Campaign Details Multiple, geo-targeted campaigns promoting various market promotions Creative Execution In-Stream & mobile :30 second audio with synced banners Results Over the past two years with Triton Digital, McDonalds’ campaign success has lead to increased markets & spending. They like the ability to run multiple campaigns at the same time, and the ability to customize offers by market.

4 Burger King Triton Platforms Slacker/AOL, Triton Terrestrial Network Targeting Demo A18+ Campaign Details Multiple, geo-targeted campaigns promoting market-specific offers Creative Execution In-Stream & Mobile :30 second audio with synced banners Results Burger King has expanded the number of markets and increased spending year to year. Burger King likes the ability to localize copy by market.

5 Buffalo Wild Wings Triton Platforms Slacker/AOL, Triton Terrestrial Network Targeting Demo A18-49 Campaign Details National Campaign running all four quarters Creative Execution In-Stream & Mobile :30 second audio with synced banners  Slacker Page Takeover with :30 audio and synced banners. Results Buffalo Wild Wings campaign success has lead to three national campaigns over three years.

6 Corner Bakery Cafe Triton Platforms Slacker/AOL, a2x Targeting Demo W18+ Campaign Details Geo-Targeted Campaign running across two quarters Creative Execution In-Stream & Mobile :15 second audio with synced banners Results Corner Bakery thought the :15 second messages worked well with their target audience.

7 Jack in the Box Triton Platforms Slacker/AOL, Triton Pureplay Network Targeting Demo A18-34 Campaign Details Geo-targeted campaign to Seattle-Tacoma market, promoting Jack’s Spicy Chicken Sandwich Creative Execution In-Stream & Mobile :30 second audio with synced banners Results In their first campaign with Triton Digital, their 5 week promotion was a success. Jack in the Box ‘Jack’s Spicy Chicken Sandwich’

8 Taco Bell Triton Platforms Triton Loyalty Engagement Targeting Demo A18-34 Campaign Details Geo-targeted campaign to Los Angeles over two quarters. Creative Execution Taco Bell Trivia ran across Triton Loyalty Network asking registered members to provide answers only available at www.tacobell.com. Questions changed weekly and were specifically about Taco Bell’s new product offering (e.g. – XXL Nachos)www.tacobell.com Results Triton Engagement Network helped drive traffic to the Taco Bell website and educate members of the new promotions


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