1. Hotel Grand Chancellor

2. Hotel Grand Chancellor
Hotel Grand Central Ltd. Owns and operates hotels throughout Singapore, Malaysia, Australia and New Zealand. Incorporated on 13 June 1968 listed companies in Singapore. In 1978, they founded (Hotel Grand Central) was built by Hoe Tan Chee and his son (Tan Eng Teong), who now serves as chairman. While the full board participation in the overall planning and strategic direction of the company's chairman and managing director Tan Teck Lin, who is involved in day to day work in Australasia. WA State. Owners, the management or beneficial interests in 11 hotels throughout Malaysia, through its wholly owned subsidiary of Grand Central Organization (Penang) Sdn Bhd and the company's Grand Central Enterprises Berhad (listed on the Kuala Lumpur. Stock Exchange) and the Grand Central Organization (Johor) Sdn Bhd.

3. About Hotel Grand Chancellor
Recreation room
Restaurant & Bar
Facilities
Business & IT
Meetings & Events

4. Planning and Acting in Action Research
Specific - Grand Chancellor will be develop general products service and achieve 10% in market share for 1 year.
Measurable- In 10% of market share Grand Chancellor can develop and increase product service in each month.
Attainable- For 1year achieve because Grand Chancellor is a 4stars hotel and they have lot of branch that they are not expensive hotel.
Realistic- Grand Chancellor are popular hotel in Soult Asia and they have lot of branch include in Soult Australia that they can develop product service by themself and increase employ, products service.
Timely- they can increase develop product service and achieve for 1 year.

5. Organization flow chart

6. Reflection and Implementing Action

8. Objective to improvement
Start selling membership the international market.
We can make Grand Chancellor going to sell a membership because their company have a lot of branch and lot of servicing when they sell it and the quality of Grand Chancellor it good than some competitor in 4stars hotel so it not to hard if Grand Chancellor develop their card membership for selling in another country.
2. Their Grand Chancellor can sell online through their website.
We can develop selling through Internet because now a day people around the world used internet that it can easy to get their products and it can reduces staff, office front and get profit of money income for their hotel.
3. They can use Express post to loyalty customers.
Grand Chancellor should delivery information or gift card to loyalty customer that they come to get service often for make them impression and come back to hotel again.