1. © 2002 The Atlanta Coca-Cola Bottling Company 2010 Wal-Mart / Coca-Cola High School Challenge

2. © 2002 The Atlanta Coca-Cola Bottling Company 2010 High School Challenge Playbook l What - High School Challenge l When – starts 8-15 through 10-29 l Prizes – Grand Prize =$2,500 (5 Grand Prize winning Schools in Eastern TN) –Runner Up =$2,000(5 Runner-Up Schools will be awarded in Eastern TN) –Participating schools that DO NOT win Grand Prize or Runner- up will receive $1,000 for participation. l How – 1.) Contact your local participating Walmart location for more details.(store manager) – Submit photos, videos, scrapbooks, etc.. to document school spirit, community involvement & sustainability programs (recycling programs, energy reduction efforts, water stewardship efforts, etc…) to Walmart store or Coke Account Manager by 10-29-10. l Extra consideration will be given to entries who create NEW recycling and sustainability practices for the High School Challenge vs. submitting existing programs. – Such as:( Recycling programs, Energy Reduction efforts, use of recycled materials…etc) l Walmart Market Management and Coke Representatives will judge entries week of Nov 1 st, 2010. – Entries will be Judged based on : – sustainability effort- effectiveness of sustainability program- how may groups were involved? –Community involvement (How did the community know about your event / program?) –Creativity – Create something NEW! –Overall school spirit and involvement –Winners will be announced week of 11-08-10.

3. © 2002 The Atlanta Coca-Cola Bottling Company The Grand Prize winning High School will be invited to attend the UT vs. Kentucky game on November 27, 20010. Grand Prize winner will receive: “Fake Check” presentation filmed at UT’s circle park for airing on the Jumbo-tron during the UT vs. Kentucky game (filmed before the KY game) “Pre-game” Sideline Access for total of Two (2) people (In the event of a tie for Grand prize winner, we will split this pkg. and allow ONE (1) guest from each school to access sidelines.) Two (2) Regular Game tickets to UT vs Kentucky game on 11-27. Grand Prize-Ultimate U.T. Sideline Access!

4. © 2002 The Atlanta Coca-Cola Bottling Company Important Contacts for the schools with any questions: Dennis Tumlin Coca-Cola Account Executive dtumlin@cokecce.com 423-285-9084 cell Scott Nickens Walmart Store Manager 6777 Clinton Hwy Knoxville, TN 37912 (865) 938-6760 (423) 566-2062

5. © 2002 The Atlanta Coca-Cola Bottling Company Photos from Past winners!! (Powell High Principal’s Son) ( Maryville store received a visit Hardin Valley Academy - $2500 winner Hardin Valley Recycling Bins Mary Green with Gerald Jones