1. Discussion Questions October 11, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH

2. 2 Discussion Questions ■Chapter 5. Timing of Entry 3.Are there industries in which there is no penalty for late entry? –Industries that are characterized by a new-to-the-world technology or functionality Harder to pioneer than others Not just the costs of the successful technology but also the costs of all the technologies that did not become marketable products Effort to educate potential users Patience and deep pockets before significant returns can be achieved No necessary suppliers, distributors, and complementary goods

3. 3 Discussion Questions ■Chapter 5. Timing of Entry 4.Samsung entered the smartphone market late. Was being late to the market a disadvantage for Samsung? What factors enabled Samsung to successfully enter when it did? –Disadvantage Constant defeats in the battle with Apple Sued by Apple about the product design –Factors enabling Samsung to success Superior technology Price competitiveness High quality of after service Brand royalty (in Korea)