1. Lecture Slides Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. Chapter 10 Managing Data and Using Graphics

2. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Communicating Quantitative Information Classify, summarize, and condense data into manageable size Make information meaningful to your audience — why should the receiver care? Use common language or common denominators to reduce difficult figures

3. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Your Turn What is the clearest way for an instructor to communicate your overall performance on an exam on which you scored 112 points out of a possible 150? 1.112/150 2.3/4 3..746666666666666666666666 4.75 percent

4. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Using Graphics Effectively and Ethically Contribute to overall meaning –Reinforce and supplement written or spoken words ─ Communicate ideas that cannot be conveyed effectively in written form Have a simple, effective design that is easy to understand Depict information honestly A graphic should...

5. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Types of Graphic Aids Tables Bar charts Line chartsPie charts MapsFlowcharts

6. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Preparing Effective Tables Number tables ____________ Use ________ titles to clarify what is included Label columns _____ Indent second line of ____ _____ Place __________ beside entry that needs explanatory note Document the ______ of data with a source note consecutively complete clearly row superscript source labels

7. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Effective Table Layout

8. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Preparing Effective Bar Charts Begin quantitative axis at ____, divide the bars ______, and make them the same _____ Position data _____________ Use _____ _________ to distinguish among bars of different data Avoid ___ formatting Include complete information for ___ and ____ labels bar equally width chronologically color 3D scale zero variations

9. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Effective Grouped Bar Chart

10. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Preparing Effective Line Charts Use vertical axis for amount and horizontal axis for time Begin vertical axis at zero Divide axes into equal increments

11. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Effective Multiple Line Chart

12. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Preparing Effective Pie Charts Position largest or most important slice in ________ position Label each slice and include information about __________ size Draw ________ to one or more slices for desired emphasis Avoid ___ formatting 12 o’clock quantitative attention 3D

13. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Effective Pie Chart

14. Chapter 10, Business Communication, 16e, Lehman & DuFrene © 2011 Cengage Learning Using Graphics in Text Introduce graphic, show it, then interpret and analyze When possible, position graphic immediately following text introducing it Avoid only restating what graphic shows; instead, interpret based on audience interest