1. Global Marketing in the New Millennium How does the Internet impact our business?

2. Internet Strategies  Defined by marketing Strategy should not be limited to technical perspective  Seek competitive advantage Think “global” Determine distribution system  Ignore “Internet hype” Approach based on solid business plan

3. Related Benefits  Increased efficiency Everything is “time-sensitive”  Cost savings Electronic transaction save money  Restructured activities Deal directly with consumer Small business can expand

4. E-Commerce  One standard for financial transactions 1996 – Visa and MasterCard formed alliance which resulted in SET (Secure Electronic Transactions)  SET is supported by: Visa, MasterCard, American Express Netscape and Microsoft

5. Electronic Consumer Expectations  Product information  Product support  Communication  Customer service