1. 1 TV Viewing Trends Sudbury-Timmins-North Bay-Sault Ste. Marie EM - Diary Updated Spring 2014

2. 2 Maps & Demographics Market Info

3. 3 Sudbury-Timmins-North Bay- Sault Ste. Marie EM Where is it? BC AB SK MB ON QC NL NB NS PE NL YT NT NU

4. 4 EM Map

5. 5 Sudbury-Timmins-North Bay-Sault Ste. Marie EM Demographics Population Estimates (000) Source: BBM Canada Geographical Reference Guide 2011-2012

6. 6 Reach, Time Spent, Average Quarter Hour Audience People Aged 2+

7. 7 People 2+ - Weekly Reach % Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV

8. 8 People 2+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates

9. 9 People 2+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience

10. 10 People 2+ - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV

11. 11 People 2+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates

12. 12 People 2+ - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience

13. 13 Reach, Time Spent, Average Quarter Hour Audience Children Aged 2-11 * Due to a small sample size, data cannot be provided for this audience

14. 14 Reach, Time Spent, Average Quarter Hour Audience Teens Aged 12-17 * Due to a small sample size, data cannot be provided for this audience

15. 15 Reach, Time Spent, Average Quarter Hour Audience Adults 18+

16. 16 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 18+ - Weekly Reach % Run of Schedule: M-Su 6a-2a

17. 17 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

18. 18 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 18+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a

19. 19 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 18+ - Weekly Reach % Prime: M-Su 7p-11p

20. 20 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p

21. 21 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 18+ - AQH Audience (000) Prime: M-Su 7p-11p

22. 22 Reach, Time Spent, Average Quarter Hour Audience Adults 18-34 * Due to a small sample size, data cannot be provided for this audience

23. 23 Reach, Time Spent, Average Quarter Hour Audience Adults 18-49

24. 24 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 18-49 - Weekly Reach % Run of Schedule: M-Su 6a-2a

25. 25 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18-49 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

26. 26 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 18-49 - AQH Audience (000) Run of Schedule: M-Su 6a-2a

27. 27 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 18-49 - Weekly Reach % Prime: M-Su 7p-11p

28. 28 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 18-49 - Weekly Time Spent - Hours Prime: M-Su 7p-11p

29. 29 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 18-49 - AQH Audience (000) Prime: M-Su 7p-11p

30. 30 Reach, Time Spent, Average Quarter Hour Audience Adults 25-54

31. 31 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 25-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a

32. 32 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 25-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

33. 33 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 25-54 - AQH Audience (000) Run of Schedule: M-Su 6a-2a

34. 34 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 25-54 - Weekly Reach % Prime: M-Su 7p-11p

35. 35 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 25-54 - Weekly Time Spent - Hours Prime: M-Su 7p-11p

36. 36 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 25-54 - AQH Audience (000) Prime: M-Su 7p-11p

37. 37 Reach, Time Spent, Average Quarter Hour Audience Adults 35-54

38. 38 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 35-54 - Weekly Reach % Run of Schedule: M-Su 6a-2a

39. 39 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 35-54 - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

40. 40 Adults 35-54 - AQH Audience (000) Run of Schedule: M-Su 6a-2a Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience

41. 41 Adults 35-54 - Weekly Reach % Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV

42. 42 Adults 35-54 - Weekly Time Spent - Hours Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates

43. 43 Adults 35-54 - AQH Audience (000) Prime: M-Su 7p-11p Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience

44. 44 Reach, Time Spent, Average Quarter Hour Audience Adults 55+

45. 45 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 55+ - Weekly Reach % Run of Schedule: M-Su 6a-2a

46. 46 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 55+ - Weekly Time Spent - Hours Run of Schedule: M-Su 6a-2a

47. 47 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 55+ - AQH Audience (000) Run of Schedule: M-Su 6a-2a

48. 48 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV Adults 55+ - Weekly Reach % Prime: M-Su 7p-11p

49. 49 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; Per Capita Hours based on BBM population estimates Adults 55+ - Weekly Time Spent - Hours Prime: M-Su 7p-11p

50. 50 Source: BBM Canada ; InfoSys+TV Diary; Sudbury-Timmins-North Bay-Sault Ste. Marie EM; Total TV; AQH = Average Quarter Hour Audience Adults 55+ - AQH Audience (000) Prime: M-Su 7p-11p