1. Social Psychology Conformity psychlotron.org.uk

2. Think of a social group that you belong to… What are the ‘rules’ for belonging to that group? What happens if you break one of the rules? psychlotron.org.uk

3. Group norms Patterns of behaviour expected by particular social groups in particular situations May be implicit or explicit Group membership may depend on norm following Sanctions may be applied to norm- breakers psychlotron.org.uk

4. Group norms Groups can be formal or informal, temporary or (semi)permanent Friendship Profession Religion Subculture psychlotron.org.uk

5. Group norms & conformity Conforming involves a person changing their behaviour People don’t ‘just conform’ People conform to something – a group norm of some sort To understand conformity you must consider the relationship between the person and the group psychlotron.org.uk

6. Is this a non-conformist? ©2004 Easyoar psychlotron.org.uk

7. Types of conformity Internalisation – we adopt the group norm as our own Private beliefs and public behaviour coincide Compliance – we follow the norm, but do not adopt it as our own Private beliefs and public behaviour diverge psychlotron.org.uk