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A new approach to healthcare, in Africa. Pesinet is a French non-profit, founded in September 2007 Our mission : prevent child and maternal mortality.

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Presentation on theme: "A new approach to healthcare, in Africa. Pesinet is a French non-profit, founded in September 2007 Our mission : prevent child and maternal mortality."— Presentation transcript:

1 A new approach to healthcare, in Africa

2 Pesinet is a French non-profit, founded in September 2007 Our mission : prevent child and maternal mortality related to complications of benign children diseases Our solution : an affordable mobile health proximity service, provided by women for women of their communities Pesinet : introduction Introduction

3 The idea

4 1 child out of 5 does not reach the age of 5 in Mali HIV/AIDS Injuries Neo-natal diseases HIV/AIDS Injuries Neo-natal diseases Diarrheal diseases Malaria Measles Respiratory diseases 70% 30% Mortality causes% Source WHO, data on Mali = 80% reduction An endemic child mortality

5 Conventional medicine is perceived as unaffordable >> Medical aberration: treatment and staff are available locally >> Economical paradox: prevention is much cheaper than late treatment Automedication and traditional medicine are common alternatives to the doctor The doctor is often the last solution Before, when our child was suffering from a benign disease, we werent going to the doctor and we were using auto-medication by fear to have to go to the hospital where examinations and treatments are really expensive. But with Pesinet it now becomes affordable and easy Ms. Coulibaly Ouedrago Fanta, Pesinet subscriber

6 Une offre de services unique - Local health center Remote medical monitoring Doctor Subscribers 1$ A unique package of healthcare services - home - school - market Weekly Check-up Heath agent No disease Examination Free Medication Half price ! !

7 Our funding operating principles Provide a quick medical care thanks to an efficient use of information technologies Push for prevention and reconnect populations with healthcare structures Integrate the service within the existing healthcare eco-system to strengthen it Adopt a market-based approach to ensure sustainability of the model

8 All make use of personal testimonies and rely on a physical presence near the consumer to build trust Status Quo Joining Pesinet constitutes a significant behavioral change This is a preventative approach – which is normally ignored in Africa. … We do not have a culture of coming to the doctor early here - Anne Roos-Weil, Pesinet This is a preventative approach – which is normally ignored in Africa. … We do not have a culture of coming to the doctor early here - Anne Roos-Weil, Pesinet An efficient communication approach Promotional Events Pesinet runs ~3 promotional events per year Marketing Channels Personal Interactions Door-to- Door I think the most efficient way to market is door- to-door, but it takes time - Anne Roos-Weil, Pesinet I think the most efficient way to market is door- to-door, but it takes time - Anne Roos-Weil, Pesinet 100% of consumers heard about Pesinet through face-to-face interactions Consumers offered incentives for bringing in new customers Agents work close to the health center, increasing visibility and familiarity Service is highly localized (1km radius), allowing for constant physical presence and helping build consumer trust Agents market door-to-door, accompanied by consumers giving testimonies Mass Media Direct Communication Source: Interview by Monitor Group, as part of a study carried out by Gates Foundation & USAID

9 Decrease in child mortality Decrease in families healthcare spending Increased awareness of prevention Job creation and skill development Women empowerment as healthcare ambassadors in their community Social Impact

10 The team

11 An active Board of Directors & Advisors EXPERTISE: International development Social entrepreneurship Marketing Micro-enterprise & micro-finance Managing Team Three founders EXPERTISE: Healthcare Nutrition Innovation Economic development Africa

12 Management team in the field CEO Experience in management of social projects Master in Public Administration, Sciences-Po Paris, MBA ESSEC, major in Social Entrepreneurship World finalist of the Global Social Venture Competition (University of Berkeley, 2009) Affiliate Ashoka Fellow 2010 CEO Experience in management of social projects Master in Public Administration, Sciences-Po Paris, MBA ESSEC, major in Social Entrepreneurship World finalist of the Global Social Venture Competition (University of Berkeley, 2009) Affiliate Ashoka Fellow 2010 Program Technical Assistants 2 technical assistants to support the program development and build local teams capacities Mix of expertise in project management, business and social and healthcare work Program Technical Assistants 2 technical assistants to support the program development and build local teams capacities Mix of expertise in project management, business and social and healthcare work

13 Local operational teams IN MALI 1 program coordinator 4 health agents Local GPs of the partnering center 1 communication agent towards civil society and local populations IN MALI 1 program coordinator 4 health agents Local GPs of the partnering center 1 communication agent towards civil society and local populations

14 Where are we today?

15 Projet pilote à Bamako Coura Projet pilote à Bamako Coura Pilot project in Bamako Coura 500 children subscribing to the service > 85 % collection rate of monthly fees A partnership signed with the heathcare center in Bamako Coura A partnership with the Malian Ministry of Health 500 children subscribing to the service > 85 % collection rate of monthly fees A partnership signed with the heathcare center in Bamako Coura A partnership with the Malian Ministry of Health Official launch ceremony with the Malian Health Minister

16 Already sound evidence of impact +70% subscribers since January % of families say they are satisfied with the service 97% of families find the service « very affordable » 78% of subscribing mothers have a low level of education 90% say they have unstable earnings 95% think that the greatest advantage is good health follow-up and affordable cost +70% subscribers since January % of families say they are satisfied with the service 97% of families find the service « very affordable » 78% of subscribing mothers have a low level of education 90% say they have unstable earnings 95% think that the greatest advantage is good health follow-up and affordable cost Source: Evaluation carried out as part of a Phd, under the supervision of the Malian Ministry of health Subscribers testimonies "It makes life easier for mothers" "When the child is sick, it is taken care of" " Paying for Pesinet is cheaper than what I had to spend on health for my other children when I didnt have Pesinet " Subscribers testimonies "It makes life easier for mothers" "When the child is sick, it is taken care of" " Paying for Pesinet is cheaper than what I had to spend on health for my other children when I didnt have Pesinet " Source: Interview by Monitor Group, as part of a study carried out by Gates Foundation & USAID

17 Partenaires et soutiens Donors & Partners Le comité de sélection et dinvestissement dAntropia a octroyé une bourse à Anne Roos-Weil, Directrice de lassociation Pesinet, pour dédier son temps au développement de Pesinet. Antropia est une structure créée par la Chaire Entrepreneuriat Social de lESSEC et la Caisse dEpargne Ile de France pour soutenir des entrepreneurs sociaux. Antropia fournit aux entrepreneurs un soutien stratégique dans lélaboration de leur projet, son expertise, un soutien logistique (mise à disposition de bureaux), un soutien financier et des opportunités de mise en réseau. La fondation BNP Paribas a soutenu en 2009 le développement dune version améliorée de lapplicatif technologique utilisé par Pesinet pour le suivi médical à distance et le traitement des données recueillies sur le terrain incluant un système de suivi dimpact, des modules de gestion des activités et la consolidation de données statistiques aux niveaux local, régional et national, afin dinformer les politiques publiques dans les pays dopération. La fondation Orange Mali est un partenaire fondateur de Pesinet au Mali. La fondation a contribué au financement du fonds damorçage du projet pilote et sest engagé à accompagner les déploiement futurs sur de nouveaux sites Pesinet au Mali. La fondation soutient des projets dans le domaine de la santé, de léducation et de la culture. Alcatel-Lucent est un partenaire fondateur de Pesinet au Mali. Le Groupe a contribué au financement du fonds damorçage pour la conception et la mise en oeuvre du projet pilote. Lassociation Pesinet a par ailleurs reçu un financement en tant que lauréat du concours « Champions du développement durable » organisé par la fondation Alcatel-Lucent. Medex est un partenaire fondateur de Pesinet au Mali. Le Groupe a fourni un soutien financier et un soutien en nature pour le déploiement du projet pilote. The company provided grant funding and in-kind donations for the pilot program.Médex est un établissement pharmaceutique de Pesinet is among the most innovative projects with which the Malian Ministry of Health is currently collaborating, not only in its technical aspects, but also in its very concept. We are very confident that it can be replicated in all addressable Community Health Centres across Mali. Ousmane Ly, Chief Executive ANTIM National e-Health Agency- Malian Ministry of Health Pesinet is among the most innovative projects with which the Malian Ministry of Health is currently collaborating, not only in its technical aspects, but also in its very concept. We are very confident that it can be replicated in all addressable Community Health Centres across Mali. Ousmane Ly, Chief Executive ANTIM National e-Health Agency- Malian Ministry of Health

18 Referenced as an innovative program for child mortality reduction by the United Nations Development Programme Global finalist of the « Global Social Venture Competition » in 2009, organised by the University of Berkeley in California Featured by World Health Organization on the e-health pavilion at ITU Telecom World 2009, in Geneva Featured by MobileActive.org, reference online website on innovative us of mobile technology for social impact Awards & Recognitions

19 Where do we want to be tomorrow ?

20 Carry out a thorough independent evaluation of the service impact Enrich the nutrition monitoring component of the service Develop a vaccine monitoring program as part of the service health follow-up Develop a pregnancy monitoring service Development plans Replicate the service in all addressable health centers in Mali and other countries suffering from high child and maternal mortality rates

21 Pour en savoir plus… Thank you for your attention Anne ROOS-WEIL To know more


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