1. WAR ON THE HOMEFRONT Canadians dedicate themselves to the war effort

2. What is Propaganda? Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is 'to propagate (actively spread) a philosophy or point of view'. Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is 'to propagate (actively spread) a philosophy or point of view'.

3. Why do we use Propaganda? Each of the nations which participated in World War One from 1914-18 used propaganda posters. Each of the nations which participated in World War One from 1914-18 used propaganda posters. They used posters to: They used posters to: justify their involvement to their own populace justify their involvement to their own populace As a means of recruiting men As a means of recruiting men A way to raise money and resources to sustain the military campaign. A way to raise money and resources to sustain the military campaign. To urge conservation To urge conservation

4. Why Posters? Television had not yet been invented Television had not yet been invented Not everyone owned or had access to a radio Not everyone owned or had access to a radio Posters were the most effective means of getting a message across Posters were the most effective means of getting a message across

5. Government Support Quite often propaganda is connected with negative emotions During the Great War the governments needed money for the war effort so they focused their efforts on posters aimed at raising money from citizens for the war effort

6. Fighting a war takes up many resources beyond soldiers themselves Fighting a war takes up many resources beyond soldiers themselves In order to fight the war Canada had to produce: extra food artillery munitions raw materials and save fuel In order to fight the war Canada had to produce: extra food artillery munitions raw materials and save fuel

7. The government started a massive campaign to get people in Canada to conserve and save resources for the war effort The government started a massive campaign to get people in Canada to conserve and save resources for the war effort What symbols do you see? What is the message of the posters? What symbols do you see? What is the message of the posters?

11. Many Changes occurred in Canada during WWI: Many Changes occurred in Canada during WWI: many men left so the workforce decreased many men left so the workforce decreased Many items were rationed or unavailable to buy Many items were rationed or unavailable to buy Women assumed many roles formerly occupied by men Women assumed many roles formerly occupied by men

12. New Roles Women took on during WWI Many women went to Europe as nurses and ambulance drivers Many women went to Europe as nurses and ambulance drivers Women worked in munitions factories building shells and artillery Women worked in munitions factories building shells and artillery Women took over running farms Women took over running farms Women began handling the finances for their families etc Women began handling the finances for their families etc

13. The government encouraged people to produce more food and conserve more food so that it could be sent to soldiers overseas

14. Canadian Production on the Homefront Imperial Munitions Board: Imperial Munitions Board: -Responsible for regulating the manufacturing of airplanes, shells, ammunition and ships.

15. Young and Old were urged to contribute to the war effort

16. The Soldiers of the Soil were boys 15-19 who worked on farms to support the war

17. The war was very expensive The war was very expensive By 1918 the war was costing Canada $1,000,000 per day!! By 1918 the war was costing Canada $1,000,000 per day!!

18. To help pay for the war the government sold Victory Bonds The government also started to charge income tax to raise funds Victory Bonds were bonds purchased by citizens to lend money to the government to support the war effort

20. The Canadian Patriotic Fund was set up to give financial and social assistance to soldiers and their families The Canadian Patriotic Fund was set up to give financial and social assistance to soldiers and their families

21. As the war dragged on, fewer and fewer men wanted to go to war