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2. Truncation of the expression web log Personal website or web page on which an individual records opinions, links to other sites, etc. on a regular basis “Posts” typically displayed in reverse chronological order Provides commentary on a particular subject 2

3. Bulletin Board System (BBS) Digital communities such as Usenet Forum software e.g. WebEx conversation threads Online diaries 3

4. PERSONAL Ongoing diary or commentary written by an individual MICRO BLOGGING Posting small pieces of digital content — text, pictures, links, short videos, e.g. CORPORATE AND ORGANIZATIONAL BLOGS Internally communication or external for marketing, branding or public relations GENRE Focused on a particular subject, e.g. political blogs, health blogs, etc. MEDIA TYPE Composed of selected media type e.g. videos - a vlog, photos - photoblog., etc. DEVICE Written by a mobile device like a mobile phone or PDA could be called a moblog. REVERSE Composed by its users rather than a single blogger 4

5. Blogs gain prominence by cultivating followers. Active participation in the blogging community. Employs different technologies Micro blogging sites such as Twitter use text Itunes uses podcasts as audio blog LiveJournal, WordPress, etc., - websites that assist the with blog site creation. 5

6. Blogging is enormously influential. Changing the way businesses are managed News is disseminated and analyzed Opinions, reviews, stories 6

7. Among the major blog awards are: The Weblog Awards (Bloggies) BOBs (Best of Blogs) Awarded since 2004, the BOBs are selected by an "international jury of independent journalists, media experts and blog experts". The Parikalpna Award literary blog award in India. (Magazine - Parikalpnaa Samay) 7

8. 2004 blogs become mainstream Politicians, businesses and new agencies use to shape opinion Countries now have blogs – @GreatBritain, @Israel Twitter accounts 2006 - Most linked-to blog on the internet -Chinese actress Xu Jinglei - site received more than 50 million page views 2006 - Technorati rated Boing-Boing to be the most-read group- written blog. 8

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10. 1)What’s your opinion of blogs? 2)Do you maintain a blog or micro-blog site? 3)Do you follow or have a favorite Blog site(s)? Activity – Read/ write a blog and share your Experience 10

11. HTTP://EN.WIKIPEDIA.ORG/WIKI/BLOG#TYPES HTTP://EN.WIKIPEDIA.ORG/WIKI/BLOG_AWARD HTTP://INSIDEFMM.COM/2011/06/NET-A-PORTER-LAUNCHES-FASHION- BLOGGER-POWER-ISSUE/ HTTP://WWW.WORDLE.NET/GALLERY HTTP://WWW.TAGXEDO.COM/APP.HTML 11