1. (low value high volume transactions) An images perspective
, Ian McKinnell/Photographer’s Choice
Jonathan Lockwood
VP, Corporate Counsel, Getty Images
March 7, 2013
Brussels

2. Member of BAPLA and CEPIC
About Getty Images
Member of BAPLA and CEPIC
Supporter of Copyright Hub and "CEPIC Exchange“
Importance of images
"Low Price," not "Low Value"
, Ian McKinnell/Photographer’s Choice

3. What are the main problems or obstacles in the market place?
What are you doing to facilitate “smaller scale” use of content (high-volume, low value transactions)?
What are the main problems or obstacles in the market place?
What approaches could improve the situation?
What added value could this Working Group bring, taking into account existing initiatives?
, Jasper James/Stone

4. iStockphoto and Thinkstock

5. Introducing Connect

6. New creators and publishers of images =
Disconnect with traditional image licensing
215818, Francesco Reginato/Stone

7. Back in the day...
, George Marks/Retrofile

8. Now spoilt for choice

9. A shift in audience and economics

10. Blissfully posting images... but no budget
, Matthew Paul/Photographer’s Choice

11. The world of right click
The way forward

12. What is ImageIRC ? Image metadata: API: Fingerprinting Index:
The component that powers the ImageIRC product suite
Also available as a stand-alone image recognition service
Fingerprinting Index:
Core image fingerprinting technology for creative and editorial imagery
An index including 139MM individual image fingerprints
Image metadata:
Rich metadata associated with registry images
Metadata includes, licensor(s), Image ID, ADP, photographer (amongst others)

13. Post –Use
Billing
Services
Like putting your card behind the bar

14. CEPIC Exchange Image Database + Searches by: Authors UIN* Caption
Keywords
Reverse Image Search
etc
Source A
Source B
Source C
Source D
Source X
...
Image Database +
Users:
Arrow
CMOs
Museums
Libraries
Publishers
Authors
etc
Search Engine

15. 104374885, WowStockfootage/The Image Bank

16. For more information: www.picscout.com www.gettyimages.com
, Mystafa Iker/iStockphoto