1. Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan
Workshop D2 Improving a city’s sustainable transport policies by benchmarking and quality management
Karin Neergaard,
David Scotney, Ilse Vleugels & Carina Aschan

2. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

3. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

4. Introduction – what? The mobility challenge for cities –
increasing traffic, chronic congestion, air and noise pollution, increased traffic accidents
against a background of global warming and the need to reduce carbon consumption
Need to alter the balance of priorities from motorised vehicles to more sustainable and active modes
The EcoMobility SHIFT project is establishing a process –
to help cities to put a process in place to make the change
to measure the effectiveness of the change
to compare their achievements with other cities
which will raise the international status of successful cities!

5. Introduction – who? An activity of the Global Alliance for EcoMobility
Co-funded by the European Agency for Competitiveness and Innovation (EACI) - part of its Intelligent Energy Europe (IEE) program
Taken forward by eight partners: ICLEI - Local Governments for Sustainability, Edinburgh Napier University, Mobiel 21, Traject, Trivector Traffic, I-CE – Interface for Cycling Expertise, Municipality of Burgas and Municipality of Miskolc

6. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

7. Schemes for reviewing city performance
Ilse Vleugels
Mobiel 21

8. Prerequisites for the scheme?
A widely recognized & highly valued Ecomobility label for urban areas
A user friendly Quality Management Scheme for mobility departments in local authorities so that they can understand where/why they are performing well and how they can improve
So, the scheme should ideally:
Cover process, outputs and outcomes
Be dynamic (change related) & static (measuring achievements)
Allow for comparison/benchmarking
Award labels to recognise achievements in process, outputs and/or outcomes

9. Does this scheme already exist?
Desktop review of about 25 schemes
Focus on different aspects, e.g. use of indicators, functioning of QMS, labelling mechanisms, audit procedures, popularity
Look at transport sector and beyond
Expert interviews
Inspiring list for SHIFT scheme ..

10. Process/Outputs / Outcomes?
Where?
Scope
Growth/ static?
Process/Outputs / Outcomes?
Bench-marking?
Label?
1. Car-dependency-scorecard UK
Transport
Static
Output/outcome
Yes No
2. Siemens Megacities index
Worldwide46 cities
yes
None
3. PAS500
Company Travel plans
Process/output/
Outcome
Gold-Silver-Bronze
4. Ecodynamic Company label
Brussels companies
Ecomana-gent
3-2-1 stars
5. Bypad
EU countries/ >100cities
Cycling
Growth
Process/output no
Certificate
6. Traffic safety audit
Sweden
43 cities
Traffic safety
Growth/static
Outcomes
No but
1 to 5 star rating
7. Cité de L'Energie-Energiestadt
Europ Energy Award
Switz
EU (>800cities)
Energy use
Process/Output
‘Gold’ +
‘Cite de L’Energie’
8. MaxQ EU
Mobility manage-ment
Process

13. Traffic Safety “culture” Traffic safety “standard/status”
Traffic safety audit
Process:
Standard questionnaire on efforts & standards in place
Analysis of quantitative data (accident statistics)
36 indicators in 7 categories
Site visit with individual interviews
Lead by external consultant
Traffic Safety “culture”
Traffic safety “standard/status”
1. Actual level of traffic safety, (accidents,..) -
1,5(3)
2.Organisation and steering, (Strategy on road safety, Goals/indicators, Action plan, Responsibility, Co-operation within the municipality, Monitoring and evaluation)
3,5(7)
3.Planning
4.Traffic planning, traffic safety measures and local traffic regulations
1(4)
5(13)
5.Maintenance of infrastructure
2,5(5)
6.Vehicles, journeys, person transport and goods transport
2(4)
7.External cooperation
3(4)
Total points
10,5(25)
11(25)
Total stars (out of 5 possible) **

14. Existing schemes
Review report available from

15. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

16. Max Q – the swedish experience
Karin Neergaard, Trivector Traffic
Carina Aschan, Sustainable Travel Umeå Region

17. Lund, ”test- audit”, 2009 Region of Umeå, 2010 & 2011 Varberg, 2010
Helsingborg
Varberg
Umeå
Lund, ”test- audit”, 2009
Region of Umeå, 2010 & 2011
Varberg, 2010
Helsingborg, 2011

18. MaxQ 4 components 12 elements (5-7 elements per component)
For each element: up to 10 questions

19. Why MaxQ? The Region of Umeå Varberg Helsingborg ..
New mobility management-team
Wanted to know:
Have we met our goals?
How can we improve our work?
Have we fulfilled the expectations from other key actors?
Etc
Varberg
Worked with mobility management since 1999
Are stalling..
What to do now?
Helsingborg ..

20. The region of Umeå MaxQ SUMO/MaxSumo Evaluation of the
MM process:
Evaluation of the
MM effects:
MaxQ
SUMO/MaxSumo

22. The MaxQ-process in Umeå
Kick-Off Meeting (Trivector & MM team Umeå)
MaxQ-questionnaire (MM-team answers individually)
Trivector analyze questionnaire and documents and prepare meeting
Consensus meeting
Interviews with partners (the region, the county council, swedish road and rail administration, the municipalities, the traffic operator)
Preliminary report to the MM-team
Presentation of the result (MM-team and partners)
Final report on Max Q-result (and in this case SUMO-results)

23. The MaxQ-questionnaire

24. Example: Compilation of individual answers At consensus meeting: discussion about differences and other questions (gathering of evidence)
Policy
Individual grading
Consensus grading
Comments
NF1
Användar- och samhällsbehov
J.L
A.K
C.J
Mean
Diff 1
Are the mobility behaviour and the needs of the citizens known? (..) 2
0,7
No travel survey
Are the mobility behaviour and the needs of specific target groups, …, known? (..) 3
2,5 5
Are legal and organizational contexts for .. known, …, ?
2,0 ..

25. MaxQ result Overview (see chart)
Identification of strengths and weaknesses
Improvement suggestions

26. Ladder of development (scale 0-5)
5. Total Quality Management Continuous improvements; innovation; good results
4. Chain-oriented policy: Systematic analysis and evaluation of the MM work; long term commitments
System-oriented policy:
Same as level 2, but including policy, routines and organisation
Process-oriented policy:
Some knowledge about pre-conditions and needs. Single measures.
Activity-oriented policy:
Ad hoc, short term approach
0. No MM work at all

27. Presentation of strengths, weaknesses and improvement suggestions for each component
Ambitions and intentions of sustainable travel/MM stated in business plan
Business plan rooted in steering committee and politicians
Clear organization: project managers, working group, steering committee
Regular activities allocated to policymakers and others relating to mobility management
Working group participates in local and national conferences and networks to share and exchange knowledge
Knowledge and understanding of sustainable travel low for some
Commitment and dissemination of work varies between stakeholders and partners
Working group is not invited to important meetings that influence sustainable travel
Steering committee and partners have no time or limited time to work internally on the issues.
Increase knowledge of mobility management by elected representatives and officials
Let all the partners'organizations participate in the project, “Pilot scheme”, to increase knowledge and understanding
Integrate MM-plan with other municipal programs and plans, such as the use of four-stage principle

28. The SUMO-evaluation (region of Umeå)
Activity
CO2-effect during activity
CO2-effect 2009 (forecast)
Taxi without idle – Taxi Direkt
7 000
20 000
Test traveller Umeå
3 500
13 000
Sustainable travel in schools
300
11 355
What´s your most ridicilous car journey?- campaign
7 500
44 000
Health cyclists
9 000
11 000
ISA in Umeå kommun (Intelligent Speed adaption)
3 000
Marketing of carsharing
4 000
9 500
Test travellerVännäs
36 400
Taxi without idle – Umeå Taxi
23 600
41 200
Pedal for Medal (cycle competition)
24 500
33 600
Totalt
95 400
Performed activities
Knowledge & spread
Use – participants in activities
User satisfaction
Behavioural changes
CO2-effects

29. What did MaxQ produce? (in the region of Umeå)
The MM-team were amazed how the set of questions could identify their work and the strengths and weaknesses so precisely
All (MM-team and partners) were strengthened by to see the final results, new energy!
Telephone interviews with partners created immediate action by those who were interviewed...
Improvement suggestions in the report were used as points for discussion at a steering group meeting.
Many of the proposals were not the MM-teams responsibility. The responsibilities for proposals were divided among the partners.
Many of the improvements are completed

30. Improvement suggestions from Umeå
Suggestion: ensure that within each municipality there is a responsible organization or individual to manage the MM-issues and increase the understanding of the need for mobility management within each organization.
The call came from several directions and has become a regular item for discussion…
We do not have to ask for more involvement anymore.
Cooperation between municipalities strengthened,
More people have been involved - MM proliferation.
Suggestion: Use SUMO to support the planning of projects and for evaluation.
SUMO became an aid when it was put into a context.
Motivation to use SUMO on more activities

31. Improvement suggestions
Suggestion: Important to involve mobility management in key decisions affecting the travel. Seek to ensure that the intentions and goals of the business plan are integrated with other municipal programs and plans A call to all to work with mobility management
MM – team are invited to strategic meetings, to projects in the planning stage
Mobility management is on the agenda and the need for our knowledge has increased.
Suggestion: discuss the importance of long term funding for the mobility management office.
The evaluation report was an important subject when the decision was taken for continued funding of the MM-office.
Our, and other new, projects got a different and improved organization.

32. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

33. Break-out Groups
How can the effectiveness of a city’s mobility policies be identified and measured? – Ilse Vleugels
What is an EcoMobile City? - Karin Neergaard
Why should a city want to get an EcoMobility label and what should it look like? – David Scotney
Please return for Feedback at 16.30!

34. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

35. Feedback from Groups
The effectiveness of a city’s mobility policies can be identified and measured by
An EcoMobile City is
A city would want to get an EcoMobility label, looking like , because

36. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

37. Open floor
Any additional thoughts

38. Programme Introduction Schemes for reviewing city performance
Max Q – the swedish experience
Break-out Groups
Feedback from Groups
Open floor
Conclusion

39. Conclusion
With the completion of the development stage of the project in Spring 2013, EcoMobility SHIFT will then be available to assist you in taking forward your city into the future.

40. Karin Neergaard, David Scotney, Ilse Vleugels & Carina Aschan
Workshop D2 Improving a city’s sustainable transport policies by benchmarking and quality management
Thank you!
Karin Neergaard,
David Scotney, Ilse Vleugels & Carina Aschan