1. PowerPoint & Visual Literacy

2. Society and Images From the caves of Lascaux To political propaganda
Images are more than decoration
Student & teacher graphics improve communication

3. 3M case study
Study asked participants to choose between two identical banks
79% chose bank with enhanced multimedia presentations
“more professional & credible” “offered better services”

4. What is Visual Literacy The ability to:
interpret, understand & appreciate visual messages
better communication through better design concepts
produce visual messages using computers & other technologies
think visually to conceptualize solutions to problems
Jerry Christopherson International Visual Literacy Association Conference, 1996

5. Typefaces & Design

6. Selecting the right Typeface
“Typography gives visual form to language” Adobe user guide

7. Selecting the right Typeface
“Typography gives visual form to language” Adobe user guide

8. Selecting the right Typeface
Sometimes it’s not what you say, but how you say it.

9. Type Personalities
Type should serve the text. Undue attention to itself makes the text difficult to read
No good or bad
Only appropriate & inappropriate uses of typefaces
Think about your audience

10. PowerPoint Type
Serif vs. Sans-serif Serif typefaces are traditionally easiest to read Sans-serif were developed for headlines Sans-serif may be easier to read on screen
Avoid using Script fonts

11. Type Legibility The greater the x-height, the greater the legibility
Most sans-serif fonts have a high x-height
Use the typeface that best suits your presentation Use only 2-3 fonts

12. This creates a hierarchy of information
Typeface Sizes
Headlines: pts
Subheadlines: pts
Content: pts
This creates a hierarchy of information

13. Color Will increase willingness to read by up to 80%
Will enhance learning & improve retention by more than 75%
Will outsell black & white in advertising by 88%

14. Color Theory 101

15. Color Theory 101

16. Greatest contrast between any other color
Complimentary Colors
Greatest contrast between any other color

17. Complimentary Colors
Red & Green are terrible combinations for background & type
Blue & orange are bad combinations for background & type
Purple & yellow are not as bad combinations for background & type

18. Color Schemes
Analogous
Triadic
Monochromatic

19. Sample design Soccer Saturdays
Create a fun & exciting PowerPoint design to promote youth soccer
Soccer Saturdays
Join the beautiful world of youth soccer
April 10th - June 11

20. Analogous Color
Less saturated

21. Triadic Color
saturated

22. Monochromatic Color

23. Color Temperature

24. Color Temperature

25. Color Temperature

26. Color Temperature

27. Color Temperature

28. Color Temperature

29. Color Temperature
Cool colors recede and warm colors project

30. Warm type on a cool background
Color Temperature
Cool colors recede and warm colors project
Warm type on a cool background
Cool type on a warm background

31. Color Symbolism All colors have a meaning or evoke a specific emotion
- Warm and cool colors
- Colors in nature
- Colors in culture
- Colors in business
- Colors in presentations

32. Color Symbolism
Warm colors: Active & exciting - Colors in the red/orange/yellow range - Advance towards the viewer

33. Color Symbolism
Cool colors: Passive & calming - Colors in the green/blue/violet range - Recede from the viewer

34. Nature Color Symbolism
Red
Danger, Heat, Blood, Fire
Yellow
Warmth, Sun
Green
Life, Youth, Money, Plants
Blue
Cool, Water, Sky
Brown
Age, Earth, Soil, Decay
Pastels
Distance, Haze

35. Cultural Color Symbolism
White
Western Societies: Purity, Virtue, Life
Eastern Societies: Death, Mourning
Red
Western & Japan: Danger
China: Joy, Festive occasions
Vietnam: Weddings

36. Cultural Color Symbolism
Yellow
Western Societies: Cowardice, Caution
China: Royalty, color of the Emperor

37. Business Color Symbolism
Blue
Responsibility & knowledge
Green
Environmentally Conscious
Red & Orange
Strong & aggressive

38. Were # 1! Gaining ground Be careful Presentation Color
Yellow on Blue - Time tested & mother approved
Gaining ground
Green is becoming more popular
encourages interaction
Be careful
A red alternative to yellow text - watch background!

39. Samples & PowerPoint Tips

40. World View What did people think about the planets and stars?
How did people spend
their time?
What are the four
humors?

41. World View What did people think about the planets and stars?
How did people spend
their time?
What are the four
humors?
Tip: When using images as background, use adequate contrast between text and image color/texture

42. World View What did people think about the planets and stars?
How did people spend
their time?
What are the four humors?

43. What did people think about the planets and stars?
How did people spend
their time?
What are the four humors?
Tip: Make your graphic background & slide background a similar color.

44. What did people think about the planets and stars?
How did people spend
their time?
What are the four humors?
Tip: Establish a hierarch of information. If the graphic is only decorative, don’t make it dominant.

45. How much precipitation is there in the Taiga?
12-33 inches per year
Most comes during the warm,humid summer months 
Cold winters have some snowfall

46. How much precipitation is there in the Taiga?
12-33 inches per year
Most comes during the warm, humid summer months 
Cold winters have some snowfall
Tip: -Contrast sizes to show hierarchy
-Use only 2-3 typefaces
-Stick with standard typefaces Times, Palatino, Garamond, etc Helvetica, Arial, Universe, Verdana, etc.

47. How much precipitation is there in the Taiga?
12-33 inches per year
Most comes during the warm, humid summer months 
Cold winters have some snowfall
Tip: - Use simple bullets
- Add space between lines for legibility
- Occasional drop shadows may help legibility

48. The PACER
The PACER tests endurance and aerobic capacity. This test is progressive in intensity, meaning it is easy at the beginning and gets harder as you go on. You will perform this test to a CD and your partner will track your progress.

49. The PACER Tests endurance and aerobic capacity
Progressive in intensity easy at the beginning and gets harder as you go on.
Perform this test to a CD
Your partner will track your progress
Tip: - Bullet important information
- Avoid writing every word

50. The PACER Tests endurance and aerobic capacity
Progressive in intensity easy at the beginning and gets harder as you go on.
Perform this test to a CD
Your partner will track your progress
Tip: - Allow greater line spacing
- Select more legible type
- Change background color

51. The PACER Tests endurance and aerobic capacity
Progressive in intensity easy at the beginning and gets harder as you go on.
Perform this test to a CD
Your partner will track your progress
Tip: - Although red is a more active color, It’s too hard on the eyes

52. Do you know all the planets’ names?
I have a trick to help you remember the planets’ names.
My (Mercury)
Very (Venus)
Excellent (Earth)
Mother (Mars)
Just (Jupiter)
Served (Saturn)
Us (Uranus)
Nine (Neptune)
Pizzas (Pluto)

53. Do you know all the planets’ names?
My (Mercury)
Very (Venus)
Excellent (Earth)
Mother (Mars)
Just (Jupiter)
Served (Saturn)
Us (Uranus)
Nine (Neptune)
Pizzas (Pluto)
I have a trick to help you remember the planets’ names.