1. What is Rakuten? Engineer Recruiting Team,
Global Human Resources department,
Rakuten Inc.

2. 15 years ago, a big dream was born
to empower the world by the internet

3. Now Rakuten is the largest E-commerce company in Japan.

4. Group consolidated sales
Our Growth
Group consolidated sales
over 40 services
in 15 countries

5. e-G8 forum among top web companies
Our Presence
e-G8 forum among top web companies
Mark Zuckerberg (Facebook)
Maurice Levy (Publicis)
Hiroshi Mikitani (Rakuten Inc.)
Yuri Milner (DST)
Stephane Richard (Orange)
Eric Schmidt (Google)
in May, Paris

6. Harvard Business School(MBA)
Our Presence
Ranked among the top 10
for 2 years in a row
アジアのIT企業
代表としてG8に参加
2012
2013
Harvard Business School(MBA)
ケーススタディ化

7. Our Market Cap
We need to grow faster and become the world’s No.1 internet services company!
As of Sep, 2012

8. Rapid Global Expansion
In 2012
In 2011
~2008
In 2009
In 2010
In 2013
**investment
2005
2013

9. Keep expanding out to the world!!
Global Locations ● ● ● ● ● ● ● ● ● ● ● ● ●
Head Office ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
Keep expanding out to the world!! ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
E-Commerce
eBook
Travel
Other service & business　 ●
Rakuten Institute of Technology　　
Development center
Regional Head quarter ● ● ● ● ●

10. Our Business Model

11. Our EC business model is very unique!
B2B2C Market Place Model
Our EC business model is very unique!
EC sites in US:
Product-centric
Rakuten Ichiba:
Shop-centric
Rakuten’s “EMPOWERMENT” model not only provides the entertainment of shopping for the end-users but also a strong business strategy for the company

12. Rakuten Ichiba has millions of items!
Long Tail & Direct Sell
Rakuten Ichiba has millions of items!
There is nothing you can’t find at Rakuten!!
Crab
Price: 80 USD
Eggs
Price: 16 USD

13. Japanese Armor! Price: 2,500 USD A Real Castle! Price: 10,000,000 USD
Long Tail & Direct Sell
Japanese Armor!
Price: 2,500 USD
A Real Castle!
Price: 10,000,000 USD

14. Strong bonds between Rakuten & Shop owners!
Empowerment
With such a Shop-centric model…
Shop owners and Rakuten employees get together!
Strong bonds between Rakuten & Shop owners!
Strategy meeting with shop owners

15. Rakuten Eco-system Strategy
E-commerce
Travel
e-book
Rakuten Super Point
Common ID
Portal
Telecom
User DB
Bank
Insurance
Securities
Card
E-money

16. Rakuten’s success depends on you!
Challenges
Most of our services are still in their early stages.
Unlike other large companies,
you can maximize your potential and stand up to new challenges.
Rakuten’s success depends on you!

17. Engineers in Rakuten

18. Total number of engineers: 1400
Engineers in Rakuten
Average Age: 31.5
Total number of engineers: 1400
21%
79%
25%
75%
Coming from
over 40 countries!
As of end of 07/2013

19. Where Mid-career Engineers Came From
previous company
Google
Amazon
Microsoft
Yahoo
Apple
GREE
NHN Japan
Accenture
Wipro
HUAWEI
Nokia

20. Middleware (DB, Webserver, etc)
System Structure
User interface
End user
App A
App B
App C
・・・・・・
App common (Platform)
Middleware (DB, Webserver, etc)
Hardware
Infra
Data center / Network

21. Middleware (DB, Webserver, etc)
Area of Coverage
User interface
End user
System
consultant
Web App
App A
App B
App C
・・・・・・
System
Integrator
/ Software
App common (Platform)
Middleware (DB, Webserver, etc)
Hardware
Network
/ Infra
Infra
Data center / Network

22. Area of Coverage (by Department)
End user
User interface
RIT
Smart Device Technologies Dep.
App A
App B
App C
Rakuten
Ichiba
Dep.
Rakuten
Travel
Dep.
Financial
Services
Dep.
・・・・・・
GIS
App common (Platform)
Group Core Service Dep.
Architecture Committee Office
Middleware (DB, Webserver, etc)
Big Data Dep.
ITD
Hardware
Infra
Global Infrastructure Dep.
Data center / Network

23. You can Enjoy Everything!
Various technologies in a wide range of services

24. Career Steps for Engineers
Years
Org
Mgr
Infra
Specialist
Top
Eng
Project
Mgr
Product
Mgr
Architect
5~7 3
Infra Eng
App Eng

25. Learning Opportunities
GEP (Global Experience program)

26. Learning Opportunities
Overseas Conference
(1 time/year)
Study Sessions
(very often)
Pics of study session

27. We’d like to work with people who…
are technology lovers
have creativity, ambition and skills to change the world
want to empower various lifestyles
love your service, love your customers

28. Video interview & Programming test
Selection Process
CV (Resume)
2~3 weeks
Video interview & Programming test
For the online test, please choose one computer language from below
[Java/PHP/Ruby/Python/Perl/C++]
1st interview via Skype
2nd interview (on-site)
1 day
Offer

29. Thank you!!

31. Brief Introduction of each department
Appendix
Brief Introduction of each department

32. Rakuten Ichiba Development dep.
Rakuten Ichiba Department aims to build the best ecommerce platform to support the expansion of Rakuten e-commerce businesses around the world.
Themes
Abbreviation
Product
1) Empowering Merchants
RMS
Rakuten Merchandise System
2) Shopping is Entertainment
MALL
Regionalized Mall
3) Operational Excellence
IBSS
Ichiba Business Support System
4) Grow Ecosystem
IDP
Ichiba Developer Portal

33. Rakuten Travel Development dep.
Hotel of Contracted
（Hotel / Ryokan etc.）
Registration Customer
①Contract
④Registration
（Free）
②Provides interface from ASP
⑤Search
③More hotel’s info, Registered room inventory
⑨1% to 10% of points
⑥Reservation information transmission
⑧Pay Commission & point uses.
⑦Stay（Payment）
Rakuten Travel empowers the whole travel industry by directly connecting hotels & customers to one another.

34. Financial Services dep. Financial Services Department
Bank Services Group
Rakuten Bank BU in charge
Financial Services Group Several financial BUs in charge
Credit Card Section
Rakuten Bank BU in charge
FSG develops and operates Financial Services, and make synergy among Rakuten eco-System!

35. Many new services are run and generated in this department.
New Services dep.
Media
Community
Others
Many new services are run and generated in this department.

36. Books & Logistics dep. Build cutting edge logistics system
with ADS & Webgistics.
Supporting e-book business with technical solutions.

37. Group Core Services dep.
ID Service
Point Service
Coupon Service
Mail Platform
Payment Platform
Super DB
This department provides Functions & Services, which can be used by any Rakuten Services.

38. Open Services Platform dep.
Team & Role
Develop and maintain services that can help increase the GMS for Rakuten Eco system by creating relationship with outside resource and leverage it.

39. Big Data dep. Ads Data analysis Purchase data and Browsing data
Personalization
KPI report
Targeting
Re-Targeting
Data analysis
Price Optimization
Targeting
Recommendation
data
User Behavior Tracking
Inventory Optimization
Inventory data

40. Global Infrastructure Development dep.
System Engineering’s territory
Server
Database
Network
Storage
Datacenter
Cloud
and so on..

41. Smart Device Technologies dep.
Mobile Application Group
Mobile Web Group
Mobile Vision & Product Group
Windows Technology Group
Make awesome Smart Device apps
for Rakuten Services!

42. Architecture Committee Office
App
App
App
App
App
PaaS
SDK
Operation Tools
Application Runtime
Data Services
Middleware
IaaS
Public Cloud
Network
Operating System
Hardware
PaaS supports multiple programming language and
IaaS services by Cloud Foundry – OSS software.

43. Developing Architecture dep.
EMA
EmpoweringDU
Be more
Tech
Be more
Agile
Be more
Effective
Sharing
Technology
Group
Development
Environment
Service
Group
Agile
Group QA
Group
Dev-HR Group
Environment
Improvement
Group
Diversity
Training
Team
Technology
Training
Team
Provide the best environment to global Rakuten DU for continuous creation of innovative services.

44. Rakuten Institute of Technology
Strategic R&D organization for Rakuten
Power
Intelligence
Reality
・Distributed computing
・High performance
computing
・Knowledge mining
・NLP / Recommender
・Multimedia Processing
・Ubiquitous / next UI
「大量のデータが蓄積されているので活用していく必要がある」のようなストレートな背景のほうがいいかもしれない。