1. Classification of Tourists

2. Do you stay in your bubble?
Environmental bubble - Surrounded by
similar living environment when travelling abroad

3. What makes you feel comfortable and safe when travelling?
Find the points in your travel leaflets!
Brainstorm with your neighbour!
Write down your findings inside the bubbles.

4. Fly with a reputable airline.
Time limit: 5 minutes

5. Environmental bubble? Speak or read the same language
A coach with air-conditioning
Include travel insurance
A comfortable hotel/ accommodation
Choose a reputable travel agency
Well planned itinerary
Eat Chinese food
Chinese-speaking tour guide
Staff with professional training
Speak or read the same language
Sufficient rest time
Breakfast at hotel
Buffet, choose your own food
Fastpass in theme park
Special queue

6. Cohen’s Classification
Tourism combines
curiosity to seek out new experiences
with the need for
security of familiar reminders of home
Curiosity
Security
seek out new experience
familiar reminder of home
Drifter
Explorer
Individual mass tourist
Organized mass tourist

7. Cohen’s Classification
Non-Institutionalized Tourists
are loosely attached to the tourist establishment
expose to host community
Institutionalized Tourists
are dealt with in a routine way by the tourist establishment
e.g. travel agencies, hotel chain
Individual Mass Tourist
Organized Mass Tourist
Explorer
Drifter

8. Where is the tourist? p.2 Dare to leave/ rarely inside
Still confined by it/ Often inside
Spend most of the time inside/ always inside
Go further away from it/ far away from

9. Cohen’s Classification p.3
Organized Mass Tourist
least adventurous
spend most of their time in their comfortable “environmental bubble” throughout their trip
the itinerary is decided in advance
attractions are guided and well fixed
tourists have no decision on their trip

10. Cohen’s Classification
Individual Mass Tourist
similar to the organized mass tourist
the tour is not entirely fixed
have certain control over their time and itinerary
but all the major arrangements are still made through travel agencies

11. Cohen’s Classification
Explorer
arrange their trips alone
go somewhere unusual
look for comfortable accommodation and reliable transportation
retain some of the basic routines and comforts of their native way of life
try to mix with local people and speak their language
dare to leave their “environmental bubble”

12. Cohen’s Classification
Drifter
go further away from the “environmental bubble”
keep away from the accustomed ways of life in home countries
no fixed itinerary
plan trips wholly on their own
live with local people
often take odd-jobs to keep themselves going

13. What type is it? p.2

14. Teacher: What are the characteristic of this type tourist?
Teacher: Do you have those traveling experience?
Teacher: Do you like it? Why?

15. What’s your travel personality?
Do the psychological test to know your travel personality at besttripchoices.com
Jot down your type and some keywords of your characteristics

16. Plog’s Classification p.4
Destination popularity VS traveller’s personality
Your travel personality
Authentic = Psychocentric
Mid-authentic = Near psychocentric
Centric authentic = Mid-centric
Centric venturer = Mid-centric
Mid-venturer = Near allocentric
Venturer = Allocentric

17. Plog’s Classification p.5
Allocentric Type
seek new experiences and adventure
outgoing and self-confident
enjoy meeting ppl from different cultures
explore an area
make own travel arrangements
choose activities and tourist attractions

18. Plog’s Classification
Psychocentric Type
conservative, inhibited and unadventurous
return to familiar destinations
want to relax
expect the type of food and activity
prefer heavily structured itinerary
safety and security are important

19. Plog’s Classification
Mid-centric Type
between allocentric and psychocentric
not particularly adventurous
receptive to new experience

20. Plog’s Classification p.4
Teacher: How many “familiar” you saw in the Psychocentrics type?

21. Can you classify the destinations into 5?
South Africa
Canada
Kuala Lumpur
Antarctica
Macau
India
Singapore
Russia
Cambodia
United Kingdom
Bangkok
Guangzhou
Czech Republic
Australia
South America
Congo
Shenzhen
France
Vietnam
USA

23. Major points to study Understand Cohen's classification
Understand Plog's classification
Give examples on each types of tourists
Identify the concerns and needs of different types of tourist