Honeywell Brand Strategy and Visual Identity System Training Session

Honeywell Brand Strategy and Visual Identity System Training Session
For Graphics Teams 2005 (Session opened up by trainer- Michael Bennett) Welcome everyone and thank you for taking the time to join us. This training module was designed for Human Resources and Communications employees. Two more training modules are available - one geared to senior management, the other for graphic designers.

Agenda Brand Management The Honeywell Logo
The Honeywell Brand Strategy Brand Architecture Brand Nomenclature Corporate Color Palettes and Typography Global Arc Marketing Materials Internal Communications Unified Web Strategy Additional Resources Questions Here are the topics we’ll be covering today We’ll have time at the end of the presentation to answer any questions

Brand Management Honeywell’s name and logotype are valuable assets and the most visible symbols of our company. By using them correctly, we continue to build and protect Honeywell’s master brand Standardizing Honeywell’s collateral helps our customers recognize and focus on our brand A well-executed Identity System unifies Honeywell’s diverse businesses Aligning internal standards with other Honeywell strategies, initiatives and programs builds and strengthens the connection between Honeywell and its employees Part of the Master Brand initiative was to strengthen and improve Honeywell’s Identity Standards. In doing so, we focus our brand as one unified company, which in the eyes of our employees, our customers, and our community, we present an image of quality, integrity and professionalism. (Turn it over to Nancy)

The Honeywell Logo Logotype Integrity Never alter the logo in any way
No drop shadows, Word Art distortion or stylized treatments Don’t attempt to recreate the logo with a standard typeface The Honeywell logotype is a custom piece of artwork that cannot be replicated with individual font characters Never use the logotype in a sentence, headline or as part of a phrase Instead, use the word “Honeywell” in the same font as the other words in the sentence, headline or phrase Always reproduce the logo in Honeywell Red Black may be used in a one-color documents (Turn it over Nancy) It all starts with the use of our logo. Using our logo incorrectly may seem like a harmless event, but improper uses only propagate more logo violations. (Go through bullet points)

The Honeywell Logo There are only three approved ways to use the Honeywell logotype Freestanding logotype Logotype with rule Logotype in bar There are only 3 approved ways to use the Honeywell logotype. Now before we go any further, let’s be clear about the word, logotype. Logotype and logo are pretty much interchangeable. In the graphics world, the word, logotype refers to a graphical element. If you think of our logos as graphical elements, it will help you understand when and how to use it properly.

Freestanding Logotype
Freestanding Logotype Standards A clear zone, known as the control field, always must surround the freestanding logotype No graphic elements of any kind should intrude into this field The width of the control field is determined by a measure equal to the height of the capital H in any size of logotype used The freestanding logo can be placed anywhere on a document, as long as the control field is unobstructed The freestanding logo is the logo most often used now in our company, but it is also where the most identity standards violations occur. Surrounding the freestanding logo is a control field, sort of a “no-fly” zone,. Nothing should intrude into this field. No text, business or product names, no graphic elements or photographs. Do not place the freestanding logo over a photograph. In addition to the rules you see here about the control field, the freestanding logo should not be altered in any way. Do not add a drop shadow or vignette it, do not curve it or add little stars in the openings of the letters. Do not treat it like a word by adding an apostrophe S to create the word Honeywell’s. Remember - the logo is not a word. It is a graphical element and should not be used in a title or sentence.

The freestanding logo is the logo most often used now in our company, but it is also where the most identity standards violations occur. Surrounding the freestanding logo is a control field, sort of a “no-fly” zone,. Nothing should intrude into this field. No text, business or product names, no graphic elements or photographs. Do not place the freestanding logo over a photograph. In addition to the rules you see here about the control field, the freestanding logo should not be altered in any way. Do not add a drop shadow or vignette it, do not curve it or add little stars in the openings of the letters. Do not treat it like a word by adding an apostrophe S to create the word Honeywell’s. Remember - the logo is not a word. It is a graphical element and should not be used in a title or sentence. No drop shadows!

The freestanding logo is the logo most often used now in our company, but it is also where the most identity standards violations occur. Surrounding the freestanding logo is a control field, sort of a “no-fly” zone,. Nothing should intrude into this field. No text, business or product names, no graphic elements or photographs. Do not place the freestanding logo over a photograph. In addition to the rules you see here about the control field, the freestanding logo should not be altered in any way. Do not add a drop shadow or vignette it, do not curve it or add little stars in the openings of the letters. Do not treat it like a word by adding an apostrophe S to create the word Honeywell’s. Remember - the logo is not a word. It is a graphical element and should not be used in a title or sentence.

Logotype with Rule Logotype With Rule Standards
Graphics and type must be at least an H-height distance from the rule and Honeywell logotype. An H-height is defined as the height of the "H" in the Honeywell logotype. “Honeywell” should always be right justified Photos, illustration and color may not join directly with the rule The logo with the rule also has a control field. Notice the control field extends out across the rule, not just around the Honeywell. The Honeywell name should always be right justified, leaving an “H” width’s distance from the edge of the document. The Honeywell with rule is used on several applications, including business cards and the new PowerPoint template, which you see here. Control Field or Clear Zone

Logotype with Rule The logo with the rule also has a control field. Notice the control field extends out across the rule, not just around the Honeywell. The Honeywell name should always be right justified, leaving an “H” width’s distance from the edge of the document. The Honeywell with rule is used on several applications, including business cards and the new PowerPoint template, which you see here.

Logotype in Bar Logotype In Bar Standards
The bar must be reproduced in Honeywell Red Black may be used in one-color materials only The logotype in bar is always positioned at the top of the page The logotype within the bar must be reversed in white only Honeywell logo should always right justified No other text should be placed in the red bar A "clear zone" (or control field) equal to the height of the "H" in Honeywell must be maintained from the bottom of the bar in all circumstances No headlines, product or business unit names, or other copy may intrude on this clear zone Photographs and background colors may adjoin bottom of bar Going forward, the logo in the bar will be used less than it was before. In many cases it has been replaced by the freestanding logo, since our preference is to present the Honeywell logo in Honeywell Red or Black, not white. Notice that like the freestanding logo and the logo with the rule, the logo in the bar also has a control field that surrounds it.

Logotype in Bar Going forward, the logo in the bar will be used less than it was before. In many cases it has been replaced by the freestanding logo, since our preference is to present the Honeywell logo in Honeywell Red or Black, not white. Notice that like the freestanding logo and the logo with the rule, the logo in the bar also has a control field that surrounds it.

The Honeywell Brand Strategy
Modified Master Brand Strategy Nearly 250 non-Honeywell brands existed in 2003 $4.6 Billion in Revenue 200+ brands transitioned under Honeywell Master Brand Brand logos eliminated No product or service logos may be used No brand logos may be used Created unified communications media to ensure consistent theme, style and appearance across corporation Prior to 2003, over 250 Honeywell brands and services were being marketed with little or no association to the Honeywell brand. Today, with the Master Brand Strategy, we’ve transitioned over 200 brands under the Honeywell name. What does Master Branding mean to those products and services, and how does it impact the rest of our offerings? Master Branding means that all Honeywell products and services’ names now include Honeywell in their name; it means all logo or stylized names are eliminated; and all marketing materials and packaging will now have a consistent look and feel across the entire corporation. All Logos Eliminated, Except Honeywell

Brand Architecture Standalone Brands Not Master Branded to Honeywell
Not required to adhere to identity standards Each has their own logos, brand colors and unique identity standards Honeywell International copyright line must appear on all advertising, collateral materials, packaging and in all other applications where a copyright symbol is traditionally used. The symbol should read: © 20XX Honeywell International Inc. Honeywell’s offerings include a diverse range of product and services, all now Master Branded with the Honeywell name. But within our company, some exceptions have been made. These are called Standalone Brands and Endorsed Brands. Standalone Brands do not follow Honeywell’s Identity Standards. They have their own logos, brand colors and identity standards. These are well-known brands, like Prestone, Fram, and Autolite. Endorsed Brands are similar, but their logos are co-branded with the Honeywell name in an endorsement line attached to their original logo. Over the next several years, many of the Endorsed Brands will be transitioned over to the Honeywell Master Brand.

Brand Architecture Endorsed Brands
Each of these brands has its own logotype, which is used independently on products and communications material Co-branded with the Honeywell name Honeywell Endorsed Brand logotype must be used with the phrase "by Honeywell” Over the next months, many Endorsed Brands will transition over to the Honeywell Master Brand Honeywell’s offerings include a diverse range of product and services, all now Master Branded with the Honeywell name. But within our company, some exceptions have been made. These are called Standalone Brands and Endorsed Brands. Standalone Brands do not follow Honeywell’s Identity Standards. They have their own logos, brand colors and identity standards. These are well-known brands, like Prestone, Fram, and Autolite. Endorsed Brands are similar, but their logos are co-branded with the Honeywell name in an endorsement line attached to their original logo. Over the next several years, many of the Endorsed Brands will be transitioned over to the Honeywell Master Brand. Aftermarket Only

Honeywell Nomenclature
Product names Naming conventions - Preferred method Honeywell + Generic Product Name Example - Honeywell RDR 2100 When it is necessary to specify a product or service brand, family or model in addition to the generic product name Honeywell + Brand/Family/Model + Generic Product Name Example - Honeywell Bendix/King RDR 2100 Example - Honeywell Aclar® Barrier Film Product name on packaging and trade show graphics will be in Helvetica. The font may be bolded, but not italicized. Exceptions may be made for retail products The Honeywell logo may not be used in the product name One of the most important aspects of Master Branding is converting the product and service names. If your product name was Product X, going forward the new name is Honeywell Product X. In marketing literature, use this full name in titles and the first reference in the document. After that you may refer to it as Product X. Product names need to be written in Helvetica. The font may be bolded, but not italicized. No stylized product names are permitted and all logos associated with the product or service line are eliminated.

Color Palettes Primary Color Palette Additional Color Palettes
Secondary Palette Here are the new approved color palettes. The tertiary palette mirrors the colors selected with the Unified Web Strategy. Tertiary Palette Matches UWS palette

Typography Type is a powerful brand tool
Creates a consistent and credible brand style Helvetica has been chosen as Honeywell’s collateral font For simplicity, we only use select weights of Helvetica For internal presentations Arial may substituted Historically, Honeywell has had three approved fonts - Helvetica, Times New Roman and ITC Garamond. Going forward we will be using Helvetica for all marketing collateral and many internal collateral pieces.

Global Arc The Global Arc is a graphic element used to unify Honeywell communications Unique look is instantly recognized as Honeywell Used to structure layout and help integrate photos in multiple mediums Gives all Honeywell images a proprietary cropping Reinforces Honeywell’s global perspective and unique vantage point The Global Arc is a new graphic element you’re going to be seeing a lot of. It will be used in advertising, marketing literature, recruitment collateral, trade show graphics, even internal communication vehicles like posters. This new look to our communications will be used world-wide. So whether we’re selling carpeting, liquid polymers or jet engines, our customers will know at a glance that it’s a Honeywell product or service. ADVERTISING LITERATURE TRADE SHOW

Global Arc Standards for Global Arc
Horizontal orientation (never vertical) Bleeds off left and right margins Images always cropped above the arc Headlines and copy below the arc Arc height is adjustable 8.5x11 Layouts Image Area No Text A4 Layouts This slide show you the bare bones of the Global Arc. Please note that the Global Arc is the curved line between the image area above and the text area below. The Global Arc is adjustable. In the examples, you’ll see the highest and the lowest placements. No text is allowed in the image area. A single image is strongly recommended in the image area, but a blended-collage is allowed if a single image doesn’t suffice. Do not use multiple single images in this area. This line is the Global Arc

Global Arc Global Arc Ranges
Set Global Arc at the lowest placement, highest placement or anywhere in between This slide show you the bare bones of the Global Arc. Please note that the Global Arc is the curved line between the image area above and the text area below. The Global Arc is adjustable. In the examples, you’ll see the highest and the lowest placements. No text is allowed in the image area. A single image is strongly recommended in the image area, but a blended-collage is allowed if a single image doesn’t suffice. Do not use multiple single images in this area.

Marketing Materials What has changed? Advertising Literature
Brochures Price Books/Catalogs Recruitment collateral Technical documents Trade show graphics Product packaging Promotional items Vehicle identification OK, so what has changed? Here’s an overview of the major items.

Advertising Advertising Standards
Across the entire corporation, Honeywell advertising now has a common look and feel Trade advertising can be developed in partnership with D Prime agency We have a new look and feel for advertising. Notice the use of the arc, one compelling image, and the standardization of the layout. One important focus of the new collateral standards is the corporation’s desire to simplify our messaging. Throughout the materials you’ll see more white space, less text and greater reliance on strong images. It’s a different mindset.

Advertising Full Page Print Media
Primary headline- short headline in lower case Image area- Global Arc in medium to high placement No text in image area Area below Global Arc White background Lots of white space Limited body copy Optional inset photo Honeywell logo Call to Action Block Right justified Must include copyright legend We have a new look and feel for advertising. Notice the use of the arc, one compelling image, and the standardization of the layout. One important focus of the new collateral standards is the corporation’s desire to simplify our messaging. Throughout the materials you’ll see more white space, less text and greater reliance on strong images. It’s a different mindset.

Advertising Half Page Print Media Follows same format as full page
Utilizes different font and image sizes We have a new look and feel for advertising. Notice the use of the arc, one compelling image, and the standardization of the layout. One important focus of the new collateral standards is the corporation’s desire to simplify our messaging. Throughout the materials you’ll see more white space, less text and greater reliance on strong images. It’s a different mindset.

Literature Literature Standards Features Global Arc on front cover
Detailed specifications and easy-to-use templates will provide a consistent look to all Honeywell literature A PDF of specifications and various Quark templates can be downloaded from the Brand Management Website Design options work well in brochure racks Utilizes lots of “white space” Back Cover Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time.

Literature Front Covers 3 options for cover color
White, black, light gray Top band must match bottom 2 options for logo placement Logo always in Honeywell Red Top band for product name No text in image area Primary headline left justified Secondary headline- above and to the right of primary headline No other text on cover See web site for optional 2 page layout Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time.

Literature Back Covers Three required elements, each with fixed positions & prescribed usage Address Block Copyright Block Honeywell Logo No personal contact information is permitted Optional “Find Out More” Block May include additional contact information Websites Toll-free numbers Service Center info Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time. No Personal Contact Information

Literature Inside Spreads Flexible layouts for inside spread
See Brand Management site for details Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time.

Literature # 10 Single-Fold Brochures 3 options for cover color
White, black, light gray Top band must match bottom 2 options for logo placement Logo always in Honeywell Red Top band for product name No text in image area Primary headline- left justified Secondary headline- above and to the right of primary headline No other text on cover Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time.

Literature # 10 Single-Fold Brochures
Inside spreads – flexible and simple Back cover Three required elements, each with fixed positions & prescribed usage Address Block, Copyright Block, Honeywell Logo No personal contact information is permitted Optional “Find Out More” Block Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time.

Literature Price Books and Catalogs
Do not use this layout for marketing collateral May be printed in color or B&W Requirements Front cover- identical to literature standards Prescribed footer on all inside pages Helvetica fonts only Back cover- identical to literature standards Must have standard Address Block, Copyright Block and freestanding Honeywell logo Interior layout determined by business need Must use prescribed footer Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time.

Not For Marketing Collateral
Literature Technical Documents This layout is for White Papers, Case Studies, Application or Product Notes Do not use this layout for marketing collateral May be printed in color or B&W Requirements Freestanding Honeywell logo in upper right corner Prescribed footer on all inside pages Helvetica fonts Back cover must have standard Address Block, Copyright Block and freestanding Honeywell logo Literature standards mirror the look and feel of our advertising. It’s clean, well-organized and concise. The Brand Management website has all the detailed specifications, as well as downloadable template in Quark to streamline your design time. Not For Marketing Collateral

Trade Show Graphics Trade Show Graphic Standards
Trade show graphics utilize the Global Arc Minimum copy used on trade show graphics Use high-impact photographs in image area To unify the trade show exhibit or stand, electronic presentations mirror printed trade show graphics Specifications and templates can be download from the Brand Management website Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical. 30”X 40” VERTICAL 40”X 60” HORIZONTAL

Trade Show Graphics Vertical (30”x40”) Top band for product name
Above Global Arc No text is allowed in image area Use a single image or a well-blended collage 1-2 equipment cutouts may be made in image area See Product Displays Below Global Arc Area below Global Arc is black, white or light gray Text size varies between formats Content area in fixed position Round red bullets may be used Copy should not go below logo Optional inset photo area Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical.

Graphic Sizes Determined by SBG
Trade Show Graphics Horizontal (60”x40”) Same guidelines, different sizes Printing Guidelines Flat Surface- glossy Lamda print with satin laminate. Mount on 1/8” black sintra. Velcro (hook) attached to back. Curved Surface- Duraflex print with 15 mil. lexan laminate on front surface. Velcro® (hook) attached to back. Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical. Graphic Sizes Determined by SBG

Trade Show Graphics Product Displays
New templates are being designed for Product Displays Product Displays are large display boards with 2 or more cutouts to showcase equipment Product Displays will mirror other marketing collateral Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical.

Trade Show Graphics Electronic Displays
Rolling PowerPoint® presentations displayed on computer monitors (10x7.5) or large plasma displays (16x9) Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical.

Trade Show Graphics Electronic Displays 10x7.5 Format Above Global Arc
No text is allowed above the Global Arc Use a single image or a well-blended collage Below Global Arc Area below Global Arc is black, white or light gray - use one color throughout Text size varies between formats Title slide Honeywell logo in Honeywell Red Logo in prescribed position Title area-4 lines max. Arial Bold in white No other text or images in this area Slide transition “Split Vertical Out” FAST is recommended Timing determined by content Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical.

Trade Show Graphics Electronic Displays 16x9 Format Content Slide
No logo Slide title- 4 lines max. Arial Bold in white 1-2 columns red bullets-sub bullets white Font size and placement prescribed Optional photo may replace 1 column Photo placement-on right side Trade show graphics mirror the clean, uncluttered focus of our new marketing look. As a marketing tool, the role of the trade show graphic is meant to draw the customer out of the aisle and into the exhibit. That’s why a strong graphic and limited text is critical.

Recruitment Collateral
Recruitment Collateral Standards All recruitment collateral will follow the same format as external marketing pieces, including: Advertising Billboards Brochures Direct mail pieces Folders Posters Trade show graphics Web applications Going forward, recruitment collateral will be treated like marketing pieces, creating one, unified face outside our company See Details on Brand Management Website

Contact Communications for Promotional Items
Promotional Items Standards (Internal and External) Promotional items (giveaways) should be customized with the Honeywell logotype ONLY Use red freestanding logotype, if color is an option. Black, if it is not. All rules regarding the Honeywell logotype must be followed No other logo or icon is permitted Promotional items compliant with Identity Standards may be ordered from Corporate Express All orders for promotional items should be sent through Communications Communicators are aware of new identity standards Leverage volume pricing by using a limited number of vendors Promotional items have long been the source of a lot of waste, due to over-customization. Across the corporation there are cupboards full of unusable promotional items because they have a date or event name on them or a product name that has since changed. Going forward, promotional items should be customized with only the freestanding logo. No other logo or graphic element is permitted. In rare instances, when promotional items must use a second imprint, there are very strict guidelines. Please check the website for full details. Contact Communications for Promotional Items

See Details on Brand Management Website
Product Packaging Product Packaging Standards New standards are flexible enough to meet requirements of various business units and wide variety of products Honeywell logo prominent on packaging New product naming convention must be followed Some exceptions may be made for consumer retail channels Another aspect of the Master Branding are the new standards in product packaging. Within each SBG, there are Brand Council team members who can assist in redesigning product packaging. See Details on Brand Management Website

Brand Compliance Review For Brand Compliance
To ensure brand compliance, Honeywell has enlisted D Prime, our advertising agency to review new collateral pieces Compliance requirements and instruction are posted on the Brand Management website Adjust timelines to accommodate compliance review D Prime will be available on an on-going basis to answer questions about the new standards D Prime is not responsible for reviewing, approving or proofreading content D Prime, our advertising agency, has been tasked to help us launch the new collateral standards. Communicators will be required to forward their digital files to D Prime for review. D Prime will not review content, only compliance to the new graphic standards.

External Notes Things You Should Know About External Changes
There are new visual standards for vehicles Required on new vehicles only All new vehicles ordered through Fleet Services (U.S.) Facility signage will remain the same Most applications that utilize a white logo are being eliminated Most applications that utilize the Honeywell logo in the bar are being eliminated Guidelines for the posters are relatively simple. The look and feel follows the new focus on simplicity and limited text that we’ve seen in other sections of this training.

Internal Communications
What has changed? Internal logos Naming guidelines PowerPoint® Organization Announcements Internal newsletters Internal posters guidelines Business cards/stationery An unprecedented change is happening within our company - Internal Communications mediums will now reflect external designs, which in turn will create a more integrated and cohesive look for our entire company.

Internal Logos No new logos, graphic symbols or other graphic element for business units, departments, initiatives, programs, teams, internal campaigns or presentations will be allowed Honeywell does not anticipate granting further exceptions to the graphic symbols and logos standards Why? Logos compete for attention and detract from the Honeywell logotype, which is our company’s primary identifier Developing and reproducing internal logos consumes valuable company resources The proliferation of a large number of unrelated logos create a disjointed image and runs counter to the sense of brand unity An important change is the elimination of internal logos and taglines. This directive falls right in line with the external Master Branding effort. Unrelated logos and messaging dilutes the focus of the Master Brand.

Internal Logos What is a logo?
An identifying symbol, statement, graphic element, or words written in a stylized font that defines a product, service, place or organization. As communicators you’re going to be asked this question - What is a logo? A logo isn’t just a graphic element or icon, it’s even a stylized font. Coca Cola or Kellogs, are great examples of how stylized writing can serve as a logo.

PowerPoint® PowerPoint® Standards
The Honeywell logotype with red rule appears on the top of each interior slide Standard white background make data easy to read Use the correct font (Arial) and the correct font size for each line of copy or level of bullets 2-up and 4-up templates use smaller fonts Do not resize font to include more text The optional "Walk-Away Message" may be used at the bottom of each slide The “Walk-Away-Message” may be white text in a red box or simply red text Include “Honeywell Confidential” notice when necessary Additional PowerPoint® templates are available for satellite broadcast and rear screen projection Honeywell has a new PowerPoint template. It’s available for download on the Brand Management. Please be sure to delete all previous versions. One item of note, there are two additional PowerPoint templates - one exclusively for satellite broadcast, the other for large groups using rear screen projection. These additional templates are only to be used if they meet the above criteria. For all other uses, please use this new template with the white background.

PowerPoint® Template Examples 2-Up Example Slide Cover Slide
Here’s a quick look at the new PowerPoint template. Notice we have a standardized cover slide and a closing slide. Other pages include a general text page, a page designed for 2-up layouts and one for 4-up layout. The Walk-Away-Message can be a red box with white letters or simply red text. Details and guidelines are included on the Brand Management website and in the PowerPoint template. Standard Text Slide 4-Up Example Slide

Internal Newsletters Internal Newsletters Standards
Standardization ensures global consistency company-wide Standards allows flexibility to create publications that further business objectives and meet employee audience needs Customizable templates in SBG-specific color Corporate - GBS - Multi-Business Newsletters Aerospace Mastheads for internal newsletters are being standardized. Templates are available for download in Quark Xpress, PowerPoint, and Photoshop, as well as an electronic version for or web-based newsletters. Automation and Control Solutions Specialty Materials Transportation Systems

Internal Newsletters Internal Newsletters Standards
Titles to be short and descriptive Honeywell-standard newsletter nameplate at the top of the newsletter’s front page Nameplate template can be downloaded and customized with an approved SBG color and an appropriate image Templates are available in Microsoft PowerPoint® and Quark. An Adobe PhotoShop file and HTML version are also available No other logos, typefaces or stylized fonts may be used Editors determine body copy layout of the newsletter No clip art Copyrighted material may not be used without the permission of the copyright holder All newsletters must carry the following footer language: © (Year). All rights reserved. (Newsletter name) is produced for internal use only and not for distribution outside the company Contact Internal Communications leader for guidance and approval The rules are pretty simple for internal newsletters. Editors will use the masthead, in the color designated for their SBG. No other logos should be used in the newsletter. Don’t use clip art or copyrighted materials Editors may layout the body copy in any format they wish as long as they use approved fonts. A copyright legend should be included with each newsletter.

Internal Posters Internal Poster Standards
Posters for Honeywell bulletin boards should be simple, easy to read and understand, and consistent in appearance, style and tone with other internal communications materials Poster templates available in Microsoft PowerPoint® Available in 2 sizes, and both, vertical and horizontal Posters are color-code on the bottom by SBG Aerospace Automation and Control Solutions Specialty Materials Transportation Systems Corporate Internal posters are also color-coded by a band of color at the bottom of the poster. Templates are available in PowerPoint in both vertical and horizontal format, as well as A4.

Keep Posters Simple, Easy To Read
Internal Posters General guidelines for Honeywell posters Keep posters simple, clear and informative Use photos that will attract attention No clip art Use large type and a minimum amount of copy – refer people to other sources of information for details Avoid jargon and abbreviations Include only the most essential information to support the ideas and messages being communicated Use approved company typefaces, design standards and templates Guidelines for the posters are relatively simple. The look and feel follows the new focus on simplicity and limited text that we’ve seen in other sections of this training. Keep Posters Simple, Easy To Read

No No E-mail Guidelines E-mail signatures should be professional
Avoid using graphic elements Honeywell logotype should not be used No effort should be made to emulate the Honeywell logo with a similar font or presentation No effort should be made to recreate the Honeywell with red bar or Honeywell with rule Do not use personal sayings, icons or quotations Joe Ford Manager of Production Line 17 Honeywell Aerospace Office: (602) "Live Long and Prosper" In today’s world, is a staple, a necessary communication tool, and as such should be professional and concise. Do not add graphic elements or sayings, no matter how clever you think they are. Do not try to recreate the Honeywell logo or the logo with the rule. Those are violations of the logo standards. And do not use the Honeywell logo. Graphic elements increase the file size of our messages and slow down our servers. Honeywell No No

Contact Web Council For Details
Unified Web Strategy Web Standards The Unified Web Strategy (UWS) has defined templates for external and internal web pages The Brand Management website links to the UWS QuickPlace site New URL naming standards makes navigating easier The Unified Web Strategy has templates and guidance available for transitioning your current external and internal websites over to the new UWS standards. Also new URL naming standards are making it easier to navigate through our sites. Details on both these initiatives are available on the Brand Management website. Contact Web Council For Details

What Has Not Changed? What has not changed? Faxes Forms Media releases
Signage (facility) Shipping and mailing These items are not effected by the new brand initiative.

Internal Notes Things You Should Know About Internal
Trade show graphic templates may be used for some internal posters requiring special treatment Guidelines for the posters are relatively simple. The look and feel follows the new focus on simplicity and limited text that we’ve seen in other sections of this training.

Brand Ambassadors Honeywell’s powerful brand is one of the company’s most valuable assets Building and protecting the brand by adhering to our standards is everyone’s job We are the point of contact, the advocates for change and the champions of our Honeywell brand We are the brand Every Honeywell employee is a brand ambassador. With every customer contact and whenever we represent Honeywell, we have the opportunity either to strengthen the Honeywell brand or to cause it to lose some of its luster and prestige. Generations of Honeywell employees have built our powerful brands with their hard work, spirit of innovation, passion for quality, and commitment to customers. Thank you for continuing that legacy as we strive to keep our brand promise and build a better world.

Additional Resources Brand Management Website Communication Leads
Communication Leads Honeywell Aerospace - Bill Birtcil (602) Honeywell Automation and Control Solutions - Larry Splett (952) Specialty Materials - Reid Walker (973) Transportation Systems - Michael Timmermann (310) Corporate - Michael Bennett (973) Global Business Services - Michele Caselnova (973) For information on the Unified Web Strategy (UWS) the corporate Web Council Here are some additional resources you might find helpful. There are a lot of wonderful changes happening within our company. Please feel free to contact one of these teams or individuals for more details.

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Honeywell Brand Strategy and Visual Identity System Training Session

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Honeywell Brand Strategy and Visual Identity System Training Session

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Presentation on theme: "Honeywell Brand Strategy and Visual Identity System Training Session"— Presentation transcript:

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About project

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